05/07/2024

Video Nasty: Mowi's Wester Gross Salmon

 

 

 

 

 


"Mowi has flushed Wester Ross's 'hand reared' and 'artisanal' salmon down the toilet since they took over in 2022," said Don Staniford, Director of $camon $cotland.  "The Norwegian giant greedily wanted to have their fish cake and eat it too.  Installing automated feeding machines - and failing to update their marketing material or properly inform their distributors and customers - is a lesson in biting the hand and brand that feeds you.  Wester Ross Salmon should now be renamed Wester Gross Salmon."

 

 

 

 



 



Read more via: 

 

 

 

 

 

 

Posted at 08:35 AM |

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05/06/2024

Spanish TV on "Zombie Salmon" featuring Mowi's Wester Ross Salmon: "From the horror to the plate"

 

 

 

 

 

 

 

 

 

Telecinco's 'TardeAR' reported (6 May 2024):

 

Telecinco #1

 

 



 

 

 

 

 

Read more via a press release online here

 

PR Spanish TV exposes Wester Gross Salmon 7 May 2024 #1

 

 

 



 

 

 

 

 

On Tuesday (7 May 2024), Telecinco's TardeAR broadcast further news coverage on 'Zombie Salmon on Scottish Farms':

 

 

 

 



 

Read more via:

 

 

 

 

Posted at 10:21 PM |

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05/01/2024

Video Exclusive: Drone footage exposes Mowi's deception over "hand reared" Wester Ross Salmon!

 

 

 

 

 

 

 

 

 

 

 

Read more via:

 

 

 

 

 

 

 

 

 

 

 

 

Posted at 12:59 PM |

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04/30/2024

Complaint filed vs French distributor of Wester Ross's "entirely hand reared" salmon

 

 

 

From: Don Staniford <[email protected]>
Date: Tue, Apr 30, 2024 at 8:41 AM
Subject: Complaint vs FAO27 Ltd in Tore for fish fraud re. "hand-reared" Wester Ross Salmon
To: Duty Officer (Consumer Advice) <[email protected]>, <[email protected]>
Cc: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, Mark Harvey <[email protected]>

Please consider this a formal complaint against FAO27 Ltd for false advertising and misleading marketing of "entirely hand reared" Wester Ross Salmon (Mowi) via https://fao27.com/wester-ross/ 

 
FAO Ltd is registered via Companies House at: Old Kilcoy House, Teclan Business Center, Tore, Ross-Shire, Scotland, IV6 7RZ
 
The offending marketing material is online via: https://fao27.com/wester-ross/
 
FAO27 #1
 
 
The false claim above is: "Our salmon are entirely hand reared, which means that people — not just machines or cameras — are on the water every day to feed and observe the fish".
 
 
A press release - detailing photographic evidence of automated feeding at Wester Ross Salmon's Ardmair farm - is detailed online via: https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf
 
Video evidence showing the use of automated feeding machines at Wester Ross Salmon (Mowi) earlier this month is now online via https://vimeo.com/940337240 and https://vimeo.com/939427648
 
 
Further false product information from FAO27 is posted online via https://fao27.com/wp-content/uploads/2014/11/Product_Wester-Ross-GB.pdf
 
This includes the erroneous claims that Wester Ross Salmon (bought out by Norwegian multinational Mowi in June 2022) is "hand-reared" and "fed by hand" with "no machines or cameras":
 
 
FAO27 #2
 
 
FAO27 #3
 
 When FAO27 claim that "this is an entirely hands-on operation" they are therefore commiting fish fraud and deceiving consumers. 
 
 
Could Highland Council please force FAO27 to correct their website?
 
Whilst FAO27 has failed to correct their website, The Fish Shop and Canagan have deleted reference to "hand reared" in their marketing materials:
 
I have copied Anne Mosely of FAO27 into this complaint as she claimed last week that they would "amend [the information] before the weekend" - here is her email:
 
From: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>
Date: Thu, Apr 25, 2024 at 6:53 AM
Subject: Re: Complaint vs Wester Ross "hand reared" Scottish salmon
To: Don Staniford <[email protected]>

Good morning Don, 
 
Many thanks for your email and for letting us know about the complaint. 
 
As the exclusive distributor of Wester Ross in the French market, we are doing our best to update the information but it is difficult to track all the many changes that are being made at the farm.
 
We will amend before the weekend . 
 
Thanks again for highlighting this to us. 
 
Regards,
 
Anne Moseley
FAO27 LTD
Wester Ross Salmon exclusive distributor in France
WhatsApp / mobile: +447788586882
Office : +441381 655 055
Scotland www.fao27.com
 
 
Hopefully this complaint will swiftly resolve the issue.   Anne claims that "it is difficult to track all the many changes that are being made at the farm" but it really is simple - since Mowi took over Wester Ross Salmon in June 2022 they have started to replace hand-rearing with automated feeding systems with Ardmair salmon farm (the ongrowing site for Wester Ross Salmon) already using cameras and machines. 
 
 
FAO27 is certainly not the only company breaching marketing and advertising standards.  A detailed dossier of various breaches in Trading Standards (falsely advertising and marketing 'hand reared' salmon) is outlined via https://donstaniford.typepad.com/files/complaint-vs-wester-ross-fisheries-23-april-2024.pdf
 
Other companies in the Highland Council area deceptively marketing Wester Ross Salmon include Ullapool Smokehouse, Highland Cookhouse and Wester Ross Salmon themselves (in the hope of a swift resolution I have copied those all into this complaint). 
 
Ultimately, however, it is the Norwegian owners of Wester Ross Salmon (Mowi) who as the parent company with significant control since June 2022 are responsible for failing to inform distributors of the changes away from hand-rearing to automation.  I have also copied into this complaint Mowi's CEO Ivan Vindheim into this email along with Mowi Scotland's CEO Ben Hadfield.  
 
Highland Council is all too aware of the changes to automation at Wester Ross Salmon.  Documents posted by Highland Council back in September 2023 - in relation to a planning application to install an automated feed barge in Loch Broom - detailed via 'Annex 4: Equipment Attestation': "The aim of the Corry development is to modernise the farm, replacing the current process of distributing feed by hand, to an automated feed barge".
 
Another Wester Ross Salmon document posted online by Highland Council in September 2023 (you need to be logged into the Highland Council planning portal to access) included: "Subsea feeding systems allow fish to be fed at depth; feed is delivered to a small structure at the centre of the pen. Water is then added to the feed and passed down through a pipe to a dispersion unit suspended in the net. The proposal seeks permission to feed the fish at the pens using a surface rotor or a subsea feeding system, with the installation of a surface rotor system expected in the first instance."
 
It seems that Mowi (as owners of Wester Ross Salmon) has proceeded ahead with the installation and use of automated feeding at the Ardmair salmon farm.  It is not clear if this took place without proper public consultation or planning diligence (that is now subject to a FOI but Highland Council's Mark Harvey - copied in here - will know the inside story).  Whatever the case it is patently clear that Mowi and Wester Ross Salmon have failed to update their own marketing materials or properly update all their distributors with respect to the end of hand-rearing and the operation of feeding machines and cameras. 
 
This issue goes way beyond the Highland Council region to France, Italy, the rest of the UK and the United States: 
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
 
UPDATE (1 May 2024):
 

 
 
 
 
 
FAO27 #1
 
 
 
 
To this:
 
FAO27 #4 entirely changed to mostly
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, May 2, 2024 at 8:05 AM
Subject: Re: Complaint vs FAO27 Ltd in Tore for fish fraud re. "hand-reared" Wester Ross Salmon
To: Duty Officer (Consumer Advice) <[email protected]>, <[email protected]>
Cc: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, Mark Harvey <[email protected]>


In addition to the complaint filed earlier this week, please be aware that drone footage shot at Wester Ross Salmon's Ardmair salmon farm in the evening of Tuesday (30 April 2024) clearly shows the use of automated feeding machines when no staff were present on site (i.e. hand rearing has been replaced by automation):
 
 
FAO27 has now deleted "entirely hand reared" on their website and replaced it with "mostly hand reared" (which we still think is misleading and FAO27 still has misleading product information online including the false claims that "this is an entirely hands on operation" and "no machines or cameras"): https://twitter.com/TheGAAIA/status/1785646167985934659 
 
If you look at this longer drone footage showing an aerial view of the whole Ardmair salmon you can see 32 salmon cages currently in operation (a second set of cages is fallowed with their nets out of the water) - the video shows 18 cages with automated feeding machines already installed and 14 cages where there may be plastic pipes under the water or no automated feeding at all: https://vimeo.com/941474903 
 
Drone of Ardmair showing automated feeders 30 April 2024 #15 showing 18 cages with and 14 without machines
 
It is abundantly clear that since Mowi bought out Wester Ross Salmon in June 2022 that they have automated operations - to such an extent that marketing materials such as "hand reared", 'artisanal' and "no cameras or machines" are now plainly false and deceptive.
 
In addition to the corrections by The Fish Shop, Canagan and FAO27, Bel & the Dragon (Fullers) has now deleted reference to "hand reared" Wester Ross Salmon:
 
Wester Ross Salmon (Mowi), however, continues to deceive customers claiming online: "Our fish are hand reared and purposefully slowly grown, we don’t use unnatural management or artificial feeding regimes."
 
FAO27, too, has failed to update their marketing materials (dated from 2014 but still online via: https://fao27.com/wp-content/uploads/2014/11/Product_Wester-Ross-GB.pdf):
 
FAO27 product information sheet #1 hand reared tag
 
 
 
$camon $cotland asks Highland Council to intervene immediately to stop the deceptive marketing and correct outdated marketing materials to reflect the current reality of automated feeding machines at Wester Ross Salmon (Mowi). 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
 

 
 
 
Read more via:

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted at 08:45 AM |

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04/29/2024

Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network

 

FTC complaint graphic #2

 



 

 

$camon $cotland has filed a deceptive marketing complaint against Wheeler Seafood - exclusive agent for Wester Ross Salmon in the United States - with the Federal Trade Commission and the International Consumer Protection and Enforcement Network (a partnership of more than 65 consumer protection agencies around the world):

 



 

Read $camon $cotland's complaint dated 29 April 2024 in full online here

 

 

 

 

 

 

"Wheeler Seafood is deceptively marketing Wester Ross Salmon as 'hand reared' and 'artisinal' even though Norwegian giant Mowi has installed automated feeding machines and cameras," said Don Staniford, Director of $camon $cotland.  "Video footage shot at Ardmair salmon farm near Ullapool clearly shows a feed barge with plastic pipes automatically distributing feed at Wester Ross Salmon near Ullapool.  Unlike Wheeler Seafood, Mowi and Wester Ross Salmon, the camera never lies.  The FTC in the United States, International Consumer Protection and Enforcement Network and Trading Standards in the UK must all close the net on the false marketing of Scottish salmon and stamp out fish fraud around the world.  The message to consumers is a simple one: please steer clear of all Scottish salmon, however much it is greenwashed."

 

 

 

 

 

 

 

 

 

 

 

UPDATE 8 May 2024:

 

 

 

 



 



 

 

Read more via:

 

 

 

 

 

 



 

 

 

 



 

 

Appendix:

 

From: Don Staniford <[email protected]>
Date: Mon, Apr 29, 2024 at 9:01 AM
Subject: Complaint vs Wheeler Seafood re. Wester Ross "hand reared" Scottish salmon
To: <[email protected]>
 
Please consider this a formal complaint by $camon $cotland vs Wheeler Seafood (based in Washington state but with offices in Seattle, New York, Miami, San Francisco and Boston).
 
 
 
 
Please pass this complaint onto the relevant contacts within the FTC fish fraud department and the International Consumer Protection and Enforcement Network.
 
Please find enclosed below correspondence with Wheeler Seafood who has still failed to correct their deceptive marketing materials and a complaint filed last week (23 April) with Trading Standards at Highland Council in Scotland.
 
 
Deceptive online marketing by other companies operating in the United States, the UK, France and Italy have been collated via a dossier online here.
 
More details via:
 
 
Two UK-based companies have already corrected their websites:
 
 
This issue is global in nature and $camon $cotland hopes that joined-up enforcement between the FTC in the US, Trading Standards and the Competition and Markets Authority in the UK and the International Consumer Protection and Enforcement Network can tackle deceptive marketing of farmed salmon.  
 
If you have any questions please do not hesitate to contact me.
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland

 

 

 

From: Don Staniford <[email protected]>
Date: Mon, Apr 29, 2024 at 8:26 AM
Subject: FTC Complaint vs Wheeler Seafood re. Wester Ross "hand reared" Scottish salmon
To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>
 
Could Wheeler Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
Please note:
 
 
 
Video evidence showing the use of automated feeding machines at Wester Ross Salmon (Mowi) is now online via:
 
 
Read $camon $cotland's complaint dated 29 April 2024 in full online here
 
 
Best fishes,
 
Don
 
 

On Wed, Apr 24, 2024 at 7:06 AM Don Staniford <[email protected]> wrote:


---------- Forwarded message ---------
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 6:23 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>


Could Wheeler Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Wheeler Seafood makes similarly false claims.  For example, an Instagram post in November 2023 showcases 'artisan' and 'hand reared' Wester Ross Salmon: https://www.instagram.com/wheelerseafood/p/CzorkX9Pzu8/
 
A YouTube video posted by Wheeler Seafood also showcases the now false claims that Wester Ross Salmon hand rears their fish: https://www.youtube.com/watch?v=5f5lL9CkFgw 
 
Wheeler Seafood currently promotes Wester Ross Salmon with deceptive images of hand-reared fish - including the false claims that the product is "nurtured by hand, not by machines" and that "Wester Ross salmon are fed by hand three times a day" - via https://wheelerseafood.com/fish/wester-ross/
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Wheeler Seafood is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Wheeler Seafood is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
In the hope that this matter can be resolved quickly, I have copied Wester Ross Salmon's marketing team and their owners Mowi into this email. 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 

Posted at 07:22 AM |

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04/25/2024

Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints

 

 

 

 

 

 

 

UPDATE (1 May 2024):

 

 

 

 

 

 

 

 

 

 

Read more via: Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

 

 

 

 

 

 

 

 

 

 

Posted at 11:25 AM |

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04/23/2024

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 



 

Download press release online here

 

 

 

 



 

 

Download complaint dossier online here

 

 

Complaint vs Wester Ross Fisheries 23 April 2024 #1

 

 

 



 



 

From: Don Staniford <[email protected]>
Date: Tue, Apr 23, 2024 at 9:37 AM
Subject: Complaint vs Wester Ross Salmon (Mowi)
To: <[email protected]>
 
Please consider this a formal complaint against Wester Ross Salmon for false advertising and misleading marketing via https://www.wrs.co.uk/
 
A detailed dossier of various breaches in Trading Standards (falsely advertising and marketing 'hand reared' salmon) is outlined via https://donstaniford.typepad.com/files/complaint-vs-wester-ross-fisheries-23-april-2024.pdf
 
A press release - detailing photographic evidence of automated feeding at Wester Ross Salmon's Ardmair farm - is detailed online via: https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf
 
The breaches of trading standards at Wester Ross Salmon (Mowi) and other companies falsely selling 'hand reared' Scottish salmon are all too clear. 
 
Could Highland Council please force Wester Ross Salmon to correct their website?
 
More details will be posted online via:
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 6:23 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>


Could Wheeler Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Wheeler Seafood makes similarly false claims.  For example, an Instagram post in November 2023 showcases 'artisan' and 'hand reared' Wester Ross Salmon: https://www.instagram.com/wheelerseafood/p/CzorkX9Pzu8/
 
A YouTube video posted by Wheeler Seafood also showcases the now false claims that Wester Ross Salmon hand rears their fish: https://www.youtube.com/watch?v=5f5lL9CkFgw 
 
Wheeler Seafood currently promotes Wester Ross Salmon with deceptive images of hand-reared fish - including the false claims that the product is "nurtured by hand, not by machines" and that "Wester Ross salmon are fed by hand three times a day" - via https://wheelerseafood.com/fish/wester-ross/
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Wheeler Seafood is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Wheeler Seafood is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
In the hope that this matter can be resolved quickly, I have copied Wester Ross Salmon's marketing team and their owners Mowi into this email. 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 9:25 AM
Subject: Complaint vs Wester Ross Salmon (Mowi) - false marketing
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>


With regards to your 'members' webpage on Wester Ross Salmon: 
 
 
Salmon Scotland webpage on WRS
 
 
 
Could you please correct the information provided to the public in view of the installation of an automated feeding system at Ardmair and move by Wester Ross Salmon (Mowi) away from hand reared practices?
 
Please see enclosed below a complaint filed yesterday with Trading Standards at Highland Council.
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
Salmon Scotland is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
If you could update your webpage to better reflect the automated and mechanised nature of Wester Ross Salmon it would be much appreciated.
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
Hand Reared claim #5
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 9:55 AM
Subject: Request re. feed barge/automated feeder at Ardmair (Wester Ross Salmon/Mowi)
To: <[email protected]>, Mark Harvey <[email protected]>, Freedom of Information <[email protected]>
Cc: <[email protected]>, <[email protected]>, Christopher Birt (Councillor) <[email protected]>


Could you please provide planning information in relation to the installation of an automated feeding system and feed barge at Wester Ross Salmon's Ardmair fish farm near Ullapool?
 
Please include any planning documents, link to any documents on a portal at Highland Council, emails, photos, letters and any other information on the feeding system and feed barge currently installed at Ardmair salmon farm (the feed barge has apparently been on site since 2023).
 
Images taken last week - showcasing the automated feeding system and feed barge currently in use at Wester Ross Salmon (Mowi) at Ardmair - are available via: 
 
 
Ardmair #1 pipes on walkways
 
 
Ardmair #9 feed barge with pipes
 
Speaking to local residents it is not clear how and when any authorisation and planning approval for such a mechanised feeding system was given by Highland Council.
 
Is Wester Ross Salmon (Mowi) operating illegally at Ardmair without proper planning permission for a feed barge and automated feeding system?  If not, when was the public consulted and how was the planning decision made?
 
 
Clarification and further information would be much appreciated.  Please consider this a formal Freedom of Information request via the relevant FOI and Environmental Information regulations.
 
Please provide the information electronically.
 
Please provide a receipt for this FOI request.
 
Further context - including a complaint filed yesterday with Trading Standards at Highland Council - is detailed below.
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
Ardmair #2b GaelForce SeaSight Contoller
 
 
 
 
 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:04 PM
Subject: Complaint re. Mowi (Wester Ross) at Ardmair near Ullapool
To: <[email protected]>

Dr Falconer,

 

Further to our phone conversation earlier this afternoon, please pass this complaint onto the relevant HSE investigation team in Scotland.

 

It has come to $camon $cotland's attention that there is a health and safety hazard caused by feed pipes piled on salmon cages at Ardmair (Isle Martin) at Wester Ross Salmon (Mowi) near Ullapool.

 

The site details with a grid reference and map are available via: https://aquaculture.scotland.gov.uk/data/fish_farms_monthly_biomass_and_treatment_reports_record.aspx?monthly_data_id=219576

 

Here is an image from 15 April 2024 showing feed pipes and other plastic 'furniture' littering the cages and blocking the walkways throughout the farm:

 

Ardmair #1 c HSE complaint

 

 

This image shows what looks like a broken bracket (bottom left corner of the photo) failing to keep all the plastic pipes in place:

 

Ardmair #1 b pipes with broken bracket

 

 

More photos are published via: https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf

 

More background is published online via: Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

This complaint is similar to the one filed vs Mowi in 2019 by Animal Concern - see email below and detailed online via:

Video sparks HSE scrutiny of Mowi in Loch Linnhe

 

 

A spot check by the HSE of the Ardmair salmon farm would be much appreciated.  As you know full well, Mowi has an appalling track record in terms of health and safety. 

 

If you need any further information please do not hesitate to contact me.

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:33 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could the Fabulous Fish Company please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
The Fabulous Fish Company makes similarly false claims via https://fabulousfishco.com/product/salmon-scottish/
 
Hand Reared claim #25
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
The Fabulous Fish Company is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that the Fabulous Fish Company is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 

 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:40 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>, <[email protected]>


Could Smokin' Bros please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
 
Hand Reared claim #31
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Smokin' Brothers is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:47 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Gourmet South Meat Market please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
 
Hand Reared claim #14
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Gourmet South Meat Market is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Gourmet South Meat Market is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:55 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could The Fish Shop please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
The Fish Shop makes similarly false claims (alongside a photo of a Wester Ross Salmon worker hand rearing fish) via https://www.passionateaboutfish.co.uk/page/westerross-salmon
 
Hand Reared claim #33
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
The Fish Shop is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 4:42 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Pinney's of Orford please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Pinney's of Orford makes similarly false claims of "hand reared" Wester Ross Salmon via https://www.pinneysoforford.co.uk/product/hand-sliced-scottish-200g/
 
 
Hand Reared claim #16
 
 
 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Pinney's of Orford is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 4:52 AM
Subject: Fwd: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could FAO27 please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
FAO27 makes similarly false claims re. Wester Ross Salmon that "each and every salmon is entirely hand reared" (using a photo of a worker hand rearing salmon):  https://fao27.com/salmon/
 
Hand Reared claim #12 b FAO
 
 
FAO27 further claim in relation to Wester Ross Salmon that: "Our salmon are entirely hand reared, which means that people — not just machines or cameras — are on the water every day to feed and observe the fish": https://fao27.com/wester-ross/
 
Hand Reared claim #12
 
 
 

 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, cameras and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
FAO27 is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 5:01 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Bel & the Dragon please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Bel & the Dragon makes similarly false claims of "hand reared" (and "organically farmed") Wester Ross Salmon via https://www.belandthedragon.co.uk/blog/root-to-table-wester-ross-salmon
 
 
Hand Reared claim #15
 
 

 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Bel & the Dragon is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
Please note that Wester Ross Salmon is not certified as "organic" by the Soil Association: https://www.soilassociation.org/certification/check-for-organic-certification/organic-certificate-checker/
 
Will Bel & the Dragon also be correcting that false information?
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 5:23 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Farm Direct please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Farm Direct makes similarly false claims of "hand reared" and "sustainable" Wester Ross Salmon via https://farm-direct.com/products/2470-scottish-smoked-salmon-hand-sliced-100g
 
Hand Reared claim #34 Farm Direct
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Farm Direct is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
Please note that the use of the word 'sustainable' in relation to the marketing of Scottish salmon was pulled following an intervention by the Advertising Standards Authority back in 2019: https://theferret.scot/loch-duart-sustainable-advertising/
 

Will Farm Direct be correcting the false marketing and advertising claims on your website?
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:02 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Catanese Classic Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
 
Hand Reared claim #19
 
For example, your claim that Wester Ross Salmon is "hand-reared in every detail, never relying on machines or cameras to know how the fish are doing" is simply not true. 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, cameras and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Catanese Classic Seafood is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Catanese Classic Seafood is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:25 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Smoked by Ewe please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Smoked By Ewe makes similarly false claims of "traditional hand-rearing practices" and "sustainable farming practices" at Wester Ross Salmon via https://smokedbyewe.com/wester-ross-smoked-salmon/
 
Hand Reared claim #23
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Smoked By Ewe is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
Please note that the use of the word 'sustainable' in relation to the marketing of Scottish salmon was pulled following an intervention by the Advertising Standards Authority back in 2019: https://theferret.scot/loch-duart-sustainable-advertising/
 

Will Smoked By Ewe be correcting the false marketing and advertising claims on your website?
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:33 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Andy Race Fish Merchants please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Andy Race Fish Merchants makes similarly false claims of "hand fed" Wester Ross Salmon via https://www.andyrace.co.uk/online-shop/smoked-salmon/
 
Hand Reared claim #35 Andy Race
 
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Andy Race Fish Merchants is certainly not alone in falsely advertising Wester Ross Salmon as "hand fed" or "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:41 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Osborne's please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Osborne's makes similarly false claims of "hand rearing" at Wester Ross Salmon via https://www.osbornebros.co.uk/blog/detail/salmon.html
 
Hand Reared claim #26
 
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Osborne's is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:44 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Canagan please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Canagan makes similarly false claims of "hand reared" Wester Ross Salmon via https://canagan.com/se/our-ingredients/
 
Hand Reared claim #29
 
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Canagan's is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:50 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Ullapool Smokehouse please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Ullapool Smokehouse makes similarly false claims that Wester Ross Salmon "are the best independent fish farmers in Scotland and still feed their fish by hand": https://www.ullapoolsmokehouse.com/
 
 
Hand Reared claim #32
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Ullapool Smokehouse is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:58 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Chef's Box please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Chef's Box makes the false claim that Wester Ross Salmon is "organically raised" via https://chefsbox.net/products/scottish-salmon-fillet-skin-on
 
Hand Reared claim #36 chefs box
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, cameras and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Chef's Box is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "organically raised" - $camon $cotland believes that Chef's Box is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 7:05 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could The Highland Cookhouse please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
The Highland Cookhouse makes similarly false claims that "Wester Ross salmon is all hand reared": https://highlandcookhouse.co.uk/suppliers/
 
Hand Reared claim #37 Highland Cookhouse
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
The Highland Cookhouse is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

Posted at 09:24 AM |

|

04/13/2024

Italian TV shines a light on the welfare nightmare of salmon farming!

 

 

 

 

Italian TV featured the welfare nightmare of salmon farming in a prime time show broadcast on Saturday April 2024:

 

 

 

 

 

 

 

 

 

Posted at 09:22 PM |

|

04/10/2024

Fish Fraud: Catch of the Day – Exposing Salmon Scams!

 



 

$camon $cotland is calling on consumers to publicly expose illegal labeling, deceptive marketing and false advertising of ‘responsibly sourced’ Scottish salmon in supermarkets, restaurants and online retailers.  

 

 

As part of the ‘Catch of the Day: Exposing Salmon Scams’ campaign, shoppers in supermarkets and diners in restaurants are being asked to take photos and video evidence of salmon scammers. 

 

Asda Arrowe Park April 2024 #6

 

 

Today (10 April), $camon $cotland submitted a complaint against supermarkets to the Competition and Markets Authority:

 

CMA Complaint vs Supermarkets 10 April 2024 #1

 

 

 

Read the complaint in full online here

 

 

 

 

 

 

 

 

More details are presented in a news release (10 April) online here

 

PR Fish Fraud Catch of the Day Exposing Salmon Scams 10 April 2024 #1

 

 

“Salmon farming is a welfare nightmare and environmental pariah,” said Don Staniford, Director of $camon $cotland.  “So much so that even the world’s most prestigious stores don't want the public finding out the horrific truth about factory farmed salmon.  It’s scandalous that Harrods, Selfridges and Fortnum & Mason have all been caught breaching labeling laws.  If the world’s best retailers are illegally marketing salmon then the scale of the fish fraud must be off the charts.  Trading Standards around the UK need to close the net on salmon scammers.”

 

 

 

 

 

 

John Robins of Ethical Promotions told The Ferret in October 2023:

“Salmon farmers in Scotland have long sought to mislead the public into thinking of their product as the same as wild salmon migrating back to Scottish rivers and lochs and leaping up waterfalls to reach their traditional spawning grounds. Such scenes have often been used to promote the product and mislead consumers. Because the public are becoming more aware of the many negative aspects of salmon farming the industry wants to distance itself from their own failings by dropping the word ‘farmed’ from the description of their product. Like the use of the phrase ‘responsibly sourced’ this is a calculated and deliberate attempt to confuse and mislead shoppers.”

 

Greenwash graphic #4

 

The Times reported in October 2023:

“Abigail Penny, executive director of Animal Equality, which has filmed salmon in Scottish fish farms being eaten alive by lice, said the industry’s attempt to eliminate “farmed” from its PGI labelling was “deeply troubling”.  “This move poses a serious risk of misleading consumers, jeopardising their ability to make truly informed choices,” she said.  “The inescapable reality is that tens of millions of Atlantic salmon suffer at the hands of the Scottish farmed salmon industry every year.  These naturally migratory animals are confined in cramped underwater cages that act as a hotbed for disease and lice outbreaks.”

 

 

 

Read more via:

Greenwashers Exposed: complaints filed vs "responsibly farmed" salmon sold in supermarkets

Trading Standards Complaint vs Supermarkets for Greenwashing Farmed Salmon as 'Responsible'

Media Backgrounder: The Pushback Vs Greenwashed Scottish Salmon

Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

Caught: Fish Fraud at Fortnum & Mason in London!

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted at 05:27 AM |

|

04/03/2024

Greenwashers Exposed: complaints filed vs "responsibly farmed" salmon sold in supermarkets

 

 

 

Trading Standards Complaint #1

 

Trading Standards Complaint #2

 

 

 

 

Read $camon $cotland's complaint in full online here

 

 

 

 

 

 

 

Read more via:

Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

 

 

 

 

 

 

Posted at 07:20 AM |

|

04/01/2024

Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

 

 

 

 

 

 

 

 

 

 

Read more via:

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

 

 

 

 

 

Posted at 10:35 AM |

|

03/31/2024

Revealed: Mowi's Isle of Rum Expansion Plans - "all my fears have come true" says resident

Rum photo #1

 

 

 

 

 

Norwegian giant Mowi is gearing up for further expansion off the Isle of Rum.

 

Rum photo #3 sign

 

 

 

Mowi's environmental team headed over to the Isle of Rum for a community presentation earlier this month:

 

Rum presentation 11 March 2024 #1

 

Rum presentation 11 March 2024 #2

 

Rum presentation 11 March 2024 #4

 

Rum presentation 11 March 2024 #5

 

[The 28-page Powerpoint presentation is available on request - please email [email protected]]

 

Rum presentation 11 March 2024 #6

 

 

 

One local resident who asked to remain anonymous - the Isle of Rum has a population of only 40 - told $camon $cotland:

 

"The community meeting was split as usual for and against.  Personally I have always been against the salmon farm here on Rum and I voted against it first time around but I was on the ‘losing’ side.  However, all my fears have come true since then including mass mortalities and welfare issues.  Salmon have died as a result of treatment losses and ‘weaker fish dying in poor weather conditions’ which doesn’t surprise me as there is no shelter in these exposed sites for fish to ‘shelter’ in like wild fish would possibly do.  It seems to me Mowi will probably get their way again, bung a few thousand quid to the community to get most on side.  I really don’t know how a vote will go this time around.  It's very difficult living in a small community and putting a head above the parapet!"

 

Rum photo #4 shore base

 

Rum photo #2 feed barge

 

 

Mowi's Rum salmon farm only started operating in 2018 but has already experienced huge mortality, disease and welfare problems.  Scottish Salmon Watch reported in 2019:

 

Rum welfare nightmare

 

Gruesome photos of welfare abuse and disease problems at Mowi's farm off the Isle of Rum (published online by the Scottish Government on 10 September 2019) blow out the water the company's claims that their salmon are "healthy"!

 

FHI July 2019 Rum Photo #1

 

FHI July 2019 Rum Photo #2

 

FHI July 2019 Rum Photo #6

 

FHI July 2019 Rum Photo #9

 

FHI July 2019 Rum Photo #10

FHI July 2019 Rum Photo #11

 

 

 

Earlier this month, the Scottish Environment Protection Agency revealed that Mowi's Rum feedlot was one of 62 salmon farms guilty of 'non-compliance':

 

 

 

 

 

Mowi's 'community presentation' on the Isle of Rum earlier this month was at pains to stress the financial benefits of disease-ridden salmon farming (to offset welfare abuse and environmental pollution):

 

Rum presentation 11 March 2024 #9

 

Rum presentation 11 March 2024 #10

 

Rum presentation 11 March 2024 #11

 

 

The Sunday Herald revealed in 2012 that Mowi had offered islanders on nearby Colonsay "bribes" to set up a new salmon farm. 

 

Colonsay bribe

Colonsay bribe #2

 

 

Mowi attempted - and it seems, failed - to expand off the neighbouring Isle of Canna.   Geraldine MacKinnon, chair of the Canna Development Trust, told The Guardian in 2019 that the islanders were split over the proposal and have been in close contact with neighbours on Rum and Muck, where Mowi already has two fish farms. “People haven’t made up their minds either way,” she said. “It’s a massive decision, so people just want to take their time.”

 

Canna

Canna #2

 

 

A quick look at the Scottish Government's Fish Health Inspectorate 'Mortality Information' reveals that Mowi has reported 389,910 dead farmed salmon via 44 'Mortality Event Reports' since June 2019 at their Rum salmon farm:

 

Rum morts #1

 

Rum morts #2

 

 

 

 

Mowi's expansion plans off the Isle of Rum will inevitably double-down on mortalities and welfare abuse. 

 

Rum presentation 11 March 2024 #12

 

 

 

The question is: do residents on the Isle of Rum have the stomach for further expansion even if Mowi promises 6 new jobs, new houses and loadsamoney:

 

Rum presentation 11 March 2024 #13

Rum presentation 11 March 2024 #14

 

 

 

For any residents still sitting on the fence, Netflix's 'Seaspiracy' offers an insight into the real monster in the lochs of Scotland:

 

 

 

 

 

 

 

Other video footage exposing the deadly menace of Mowi is worth watching before residents on the Isle of Rum pocket any 'bribes' on offer:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I will leave the final message for Mowi who ended their 'community presentation' on the Isle of Rum with this slide:

 

Rum presentation 11 March 2024 #15

 

 

Posted at 09:42 AM |

|

03/28/2024

CENSORED: Herald deletes photo showing "illegal & unsafe" filming inside Mowi salmon farm

 

 

 

 

 

 

 

 

 

Read more via:

BBC delete 'illegal' photo after complaint by Norwegian Salmafia!

Scottish Salmon Hires New 'Head of Communications' to Combat Extreme Activism 

Lobbyist for 'Scottish' Salmon Caught Telling Pack of Lies on BBC Scotland 

Policing 'Scottish' Salmon - when is 'extreme activism' judged trespass?

Censored: Welfare Abuse on Salmon Farms

Sunday National/Ferret: "Salmon company Mowi rapped over fish welfare after 700,000 deaths"

 

 

 

 

 

 

Posted at 10:18 AM |

|

03/27/2024

REVEALED: 62 salmon farms in "non-compliance"

 

 

 

Download the list in full online here

 

Breaches FOI March 2024 #1

Breaches FOI March 2024 #2

Breaches FOI March 2024 #3

Breaches FOI March 2024 #4

 

 

 

 

 

Read more via:

Biomass Breaches - when will SEPA revoke salmon farm licences?

Slicegate: How SEPA Opened the Floodgates to Toxic Scottish Salmon (Following Intense Lobbying from the Salmafia)!

SEPA Boss Quits - Scotland's Environmental Watchdog is Dead in the Water!

Greenwashing by Scottish Salmon - as sponsored by SEPA!

Fish farm pollution rules relaxed for Brexit

Fury as fish farm pesticide pollution rises 72% in a year

Under the Cloak of Coronavirus: SEPA open the floodgates to lobster-killing chemicals!

6 green rules that have been relaxed in response to Covid-19

The Ferret: "Environmental rules for salmon farming industry relaxed"

SEPA relax environmental controls during Coronavirus crisis

Shame on SEPA the Laggard not Leader (even the sloths at SSPO are quicker at publishing data)!

EXPOSED: Scottish Salmon's Cascading Use of Cancer-Causing Chemical

Salmon farming giant Mowi probed over chemical use

Leading fish farm watchdog joins fish farm industry

Fish farming industry bids to relax limits on toxic pesticide

All is Not Well With Sick Scottish Salmon

The Scottish Environment Pollution Agency

SEPA's Shame on Salmon Farming

Slicegate: Anatomy & Chronology of an Environmental Lobotomy - How the Scottish Environmental Protection Agency was Sliced to death by the Scottish Government and salmon farming lobby

 

 

 

Cartoon lobster with gas mask

Posted at 09:44 AM |

|

03/25/2024

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

 

 

 

 

Last week (21 March 2024), I asked Chef Andy Spence of the Boar's Head where the Scottish 'caught' steelhead seatrout was caught by a fisherman:

 

 

 

 

Apparently asking master chefs questions of where they source food is not very nice!

 

 

 

 

"I am the cook pal.....take it up with the supplier and don't make my life harder then it needs to be," he replied:

 

 

 

 

 

Master Chef Andy Spence immediately blocked me from his Instagram page:

 

Chef Andy Spence Instagram blocked

 

 

 

Here is his original - and illegal - Instagram post (as it was seen on 20 March 2024) claiming the Scottish steelhead seatrout was caught:

 

Chef Andy Spence caught steelhead post 20 March 2024

 

In close up:

 

Chef Andy Spence Instagram close up of caught

 

 

 

After the issue of illegality was raised on 21 March 2024, master chef Andy Spence deleted reference to caught:

 

Chef Andy Spence Instagram corrected 21 March 2024

 

 

 

Here is an email I sent master chef Andy Spence:

 

Chef Andy Spence AA Rosette Award for Culinary Excellence

 

From: Don Staniford <[email protected]>
Date: Thu, Mar 21, 2024 at 6:40 AM
Subject: Query re: "caught" Scottish steelhead seatrout
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>

 

Chef Spence,
 
I was interested to read on your Instagram page this week that the Scottish steelhead seatrout marketed, advertised and served at the Boar's Head was "caught": https://www.instagram.com/p/C4t5h9DoBCF/
 
Where was this wild fish product hooked by a fisherman?
 
 
Chef Andy Spence Instagram Don question #2
 
 
A swift reply would be much appreciated. 
 
As I am sure you are aware, deceptively marketing/advertising/labelling farmed fish as wild "caught" is illegal. Seafish (copied in here along with some of the people you tagged in your Instagram post) may be able to give you some advice on labelling laws: https://www.seafish.org/trade-and-regulation/seafood-traceability-and-labelling-regulations/the-fish-labelling-regulations/ 
 
Food Standards Scotland (also copied in here) may also be able to provide advice on labelling farmed and wild fish products correctly: https://www.foodstandards.gov.scot/business-and-industry/safety-and-regulation/labelling
 
As background to fish fraud, you may be interested in:
 
 
 
 
 
 
 
 
 
If the wild "caught" Scottish steelhead seatrout product you are advertising and marketing is actually sourced from a factory fish farm, an immediate correction and retraction would be much appreciated.
 
I had the misfortune back in 2021 to visit a Kames steelhead seatrout farm at Shuna Castle near Craobh Haven and the welfare abuse and mass mortalities left me sick to the stomach: https://twitter.com/TheGAAIA/status/1437022474470834176
 
 
If the Boar's Head is sourcing farmed steelhead seatrout from Kames Fish Farm - not from wild "caught" stocks - then I am sure your customers would be shocked to see the horrific conditions of fish farming at Kames: https://vimeo.com/602980849
 
If you are cooking with farmed steelhead seatrout from Kames - as opposed to the wild "caught" fish which you claim on Instragram - you may wish to watch video footage (seen by 2.3 million people) of a Kames fish farm worker assaulting a concerned local: https://twitter.com/TheGAAIA/status/1746852702301147389
 
 
Best fishes,
 
Don Staniford
 
Director, $camon $cotland 
 
 
 

 
 
 
Chef Andy Spence Ewan McGregor
 
 

 

 

 

 

 

 

 

 

 

 

 

 

Posted at 08:34 AM |

|

03/22/2024

The Scotsman: "Fish disease detected at RSPCA-approved salmon farm"

 



 

The Scotsman reported (20 March 2024):

 

 

 

 

 

 

 

The Stornoway Gazette reported (21 March 2024):

 

Stornoway Gazette 21 March 2024 #1

 

 

 

 

Salmon Business reported (19 March 2024):

 

 

 

 

The Scottish Government's Fish Health Inspectorate slipped out 'Case Information' on Loch Duart's Lochmaddy salmon farm last month including:

 

 

 

 

Read more via:

Infectious Salmon Anaemia Reported at RSPCA Assured Bakkafrost in Scotland

Bakkafrost is dead in the warming waters of Scotland!

Foreign Egg Imports Flooding Scotland = Game Ova for ‘Scottish’ Salmon!

Letter to Scottish Ministers: Please Close the Border to Imports of Salmon Ova, Parr & Smolts!

FOI Lifts Lid on Scotland's Secret: ISA in Scottish Salmon Officially Reported in September 2021 to World Organization for Animal Health

Iceland Still Importing Ova to 'Scottish' Salmon Farms Despite Disease Risks

Escape at ISA-Hit Laxar - why is 'Scottish' Salmon Still Importing Millions of Ova from Iceland?

Imported ova "are all tested for a plethora of diseases" claims Hendrix/Landcatch

Front Page Splash on ISA at Landcatch in the Argyllshire Advertiser!

Game Ova for Imports & Exports: Close the Borders to Stop the Spread of Diseases & Genetic Pollution!

Infectious Salmon Anaemia Reported at Landcatch’s Ormsary Hatchery in November – was ISA imported via infected salmon eggs (ova) from Iceland?

Iceland Slaughters ISA-Infected Salmon - is Scotland next in the firing line?

ISA hits Scottish Sea Farms owner SalMar in Norway - how many hidden cases are lurking on salmon farms in Scotland?

Letter to Scottish Ministers calling for a ban on ova imports from Iceland

Revealed: Infectious Salmon Anaemia Lurking in Scottish Salmon

Scottish Ministers with Egg on Their Faces - is it game ova for imports of salmon eggs from Iceland & Norway?

Scottish Scamon Eggsposé: The Foreign Companies Importing Over 320 Million Salmon Eggs (Ova) Into 'Scottish' Fish Farms Since 2016!

Press Statement: Ban All Ova Imports to Protect 'Scottish' Salmon!

ISA in Iceland - will Scotland ban ova imports to prevent disease risks as with Norway?

Mowi fined for breaching ISA laws in Norway - is ISA lurking at Mowi salmon farms in Scotland?

Top story on Intrafish reports on ISA at Scottish Sea Farms!

Salmon Farming is Like the Black Death Plague!

Mowi's Mortality Nigthmare - Farmed Salmon is Dead in the Water!

Breaking News: ISA reported at RSPCA Assured Scottish Sea Farms on the Isle of Mull

Damning Disease Report for RSPCA Assured Scottish Sea Farms in Loch Spelve

Letter to Scottish Ministers re. ISA in Scottish Salmon

Media Backgrounder: Scottish Salmon’s Recurring ISA Nightmare

Media Backgrounder: Norway’s Infectious Salmon Aquacalypse – Going Global Since 1984!

Norway's Infectious Salmon "Horror Show" Secretly Playing Now In Scotland?

Norwegian Salmon Egg Exports Banned Due to Disease Risks

Mail On Sunday: "90% of Scottish salmon 'ISN'T' from Scotland' - 66m eggs from abroad"

Salmon Eggsclusive: Scotland's 'King of Fish' is Now Viking Not Scottish!

The Ferret: "Deadly virus outbreak prompted fears over import of fish farm eggs to Scotland"

Game Ova for Scottish Salmon - Deadly disease delays egg imports from AquaGen in Norway

Concerns raised over Scottish salmon roe imports

'Secret' Scottish Salmon - Norwegian-owned Scottish Sea Farms refuse to disclose information for ova imports as it would "cause substantial harm to their commercial interests"

Government 'failing to protect Scottish salmon'

 

 

 

 

 

 

 

Posted at 09:29 AM |

|

03/15/2024

"Anti-salmon farming activist loses court fight with Mowi - Staniford wins some ground but remains banned"

 

 

 

 

 

 

Fish Farming Expert reported (14 March 2024):

 

Fish Farming Expert 14 March 2024 #1

Fish Farming Expert 14 March 2024 #2

 

 

 

 

 

 

Fish Farmer reported (14 March 2024):

 

Fish Farmer 14 March 2024 #1

 

 

 

 

 

Intrafish reported (14 March 2024):

 

Intrafish 14 March 2024 #1

 

 

 

 

 

 

Salmon Business reported (14 March 2024):

 

SalmonBusiness 14 March 2024 revised #1

 

 

 

 

 

A Crowd Justice fund-raiser is still taking donations online here

 

Crowd Justice £5K

 

 

 

Read more via:

Slapback vs the $almafia: Scottish Anti-SLAPP Summit in Glasgow

The Ferret: "Hundreds of green activists face legal threats from private companies and governments"

Scottish Anti-SLAPP Summit Hits Glasgow on 26 February!

Podcast: "The Chilling Effect of SLAPPs in Scotland"

"Mowi gives ground over ban on activist" (Fish Farming Expert)

Mowi vs Staniford Heads to the Sheriff Appeal Court in Edinburgh!

Crowd Justice campaign launched to fight legal action by Mowi, Bakkafrost & Norskott Havbruk (Scottish Sea Farms)!

Mowi Appeal Hearing Set for 1 February 2024!

SLAPP Attack: Bakkafrost's Chilling Writ Attempts to Shut Down Surveillance!

Private Eye: "Kayak kibosh"

GEO Podcast: "When Staniford is on the move, salmon farmers' alarm bells are ringing"

The Herald's Vicky Allan: "David vs three Goliaths"

Norway's E24 reporting on 'Zombie' Bakkafrost's SLAPP!

Scottish Anti-SLAPP Summit in Glasgow in February 2024 - spotlight on the $almafia!

$LAPPing Back the $almafia!

Most Read: "Anti-salmon farm activist suffers new legal blow"

"Bakkafrost goes after anti-salmon farming activist in new legal case" (Intrafish)

'Zombie' Bakkafrost SLAPPs Back vs Horror Videos!

Fighting Back Vs the $almafia's $LAPPs (in the spirit of David slaying Goliath)!

Anti-SLAPP conference in London - fighting back vs the $almafia!

‘End Salmon Farming’ Tour Kicks Off Despite Legal Threats by Norwegian $almafia!

Legal Threat by Scottish Sea Farms (Norskott Havbruk): "your actions....jeopardise the welfare of the fish"

Mail On Sunday: "Salmon activist who's been banned from going within 50ft of dozens of fish farms"

The Times: "Kayak vigilante goes undercover to expose salmon farming ‘horror’"

EXPOSED: Welfare Abuse at RSPCA Assured Wester Ross Salmon Farm

Videos & Photos: Welfare Abuse at Wester Ross Fisheries (Mowi) in Loch Broom

E24: "Mowi går til retten for å stoppe lakseaktivist - Mowi vil stoppe Don Staniford fra å nærme seg oppdrettsanleggene i Skottland"

Private Eye on Mowi's SLAPP in the face of public access/interest!

Oban Times: "Fish farming giant denies it wants to gag activist"

"Mowi Scotland denies it wants to ‘gag’ activist" (Fish Farmer)

SLAPPed by Norwegian Giant Mowi!

"Mowi court battle with notorious salmon farming opponent gets underway in Scotland" (Intrafish)

The Oban Times: "Mowi takes anti-salmon farming campaigner to court"

Pyrrhic Victory or Legal Loss - Mowi's 'asymmetric war' is doomed to failure!

Mowi Ignores Newton's 'Third Law of Motion' - for every action, there's an equal & opposite reaction!

Censored: Trade Press Ignore 'Droit de Response' (Right of Reply) - until politely asked to do so!

"The People Are Disgusted With Mowi's Legal Action Against Don Staniford - Stop Buying Mowi Salmon!"

Mowi Actively Courts Trade Press Backlash Vs 'Irrational' & 'Fanatical' Activist!

STV News: "Salmon farm firm takes legal action against animal welfare campaigner"

Press statement on lawsuit vs Mowi

Mowi press release: "Court order sought to protect health and safety"

 

 

 

 

 

 

 

 

 

 

Posted at 06:44 AM |

|

03/13/2024

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

 

 

 

 

 

MailOnline reported (12 March 2024):

 

 

 

 

 

The MailOnline article by consumer affairs editor Sean Poulter included:

 

MailOnline #1

 

MailOnline #2

 

MailOnline #3
 

 

MailOnline #4

 

 

Feargal Sharkey Tweeted:

 

 

 

 

 

Read more via:

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

 

 

 

Posted at 06:35 AM |

|

03/07/2024

Caught: Fish Fraud at Fortnum & Mason in London!

 

 

 

 

Download a complaint filed with Trading Standards at the Royal Borough of Kensington and Chelsea on 7 March 2024 online here

 

 

 

Posted at 07:15 AM |

|

03/05/2024

World’s Best Busted: Harrods Caught in Salmon Scam

 

 

 



 

 

Download press release and media backgrounder online here

 

PR Harrods Caught in Salmon Scam March 2024 #1

 

 

 

 

 

 

Read more via:

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 



 

Posted at 07:10 AM |

|

03/02/2024

"Salmon Wars! Shops sue on 'price-fixing'" (Daily Mail)

 

 

 

Mail Online reported (1 March 2024):

 

 

 

 

 

Here's the newspaper version published in The Scottish Daily Mail (2 March 2024):

 

 

 

Daily Mail 2 March 2024

 

 

 

Leroy Seafood (co-owner of Scottish Sea Farms) reported in their Q4 2023 financial report published on 28 February 2024:

 

Leroy Q4 2024 report

 

Posted at 07:03 AM |

|

02/25/2024

Slapback vs the $almafia: Scottish Anti-SLAPP Summit in Glasgow

 



The Scottish Anti-SLAPP Summit takes place in Glasgow on Monday (26 February 2024).  "Joining us will also be a number of people targeted in Scotland, including an anti-fish farm campaigner who has been prevented from scrutinising fish farms off the coast of Scotland by an interdict secured by a multinational company," writes Index on Censorship:

 

Scottish Anti-SLAPP Summit Programme #1

 

Scottish Anti-SLAPP Summit Programme #2

 

 

Scottish Anti-SLAPP Summit Programme #3

Scottish Anti-SLAPP Summit Programme #4

 

 

 

The SLAPP-back starts here!  The Guardian reported (23 February 2024):

 

Guardian SLAPP Feb 2024 #1

 

 

 

 

Read more via:

The Ferret: "Hundreds of green activists face legal threats from private companies and governments"

Scottish Anti-SLAPP Summit Hits Glasgow on 26 February!

Podcast: "The Chilling Effect of SLAPPs in Scotland"

"Mowi gives ground over ban on activist" (Fish Farming Expert)

Mowi vs Staniford Heads to the Sheriff Appeal Court in Edinburgh!

Crowd Justice campaign launched to fight legal action by Mowi, Bakkafrost & Norskott Havbruk (Scottish Sea Farms)!

Mowi Appeal Hearing Set for 1 February 2024!

SLAPP Attack: Bakkafrost's Chilling Writ Attempts to Shut Down Surveillance!

Private Eye: "Kayak kibosh"

GEO Podcast: "When Staniford is on the move, salmon farmers' alarm bells are ringing"

The Herald's Vicky Allan: "David vs three Goliaths"

Norway's E24 reporting on 'Zombie' Bakkafrost's SLAPP!

Scottish Anti-SLAPP Summit in Glasgow in February 2024 - spotlight on the $almafia!

$LAPPing Back the $almafia!

Most Read: "Anti-salmon farm activist suffers new legal blow"

"Bakkafrost goes after anti-salmon farming activist in new legal case" (Intrafish)

'Zombie' Bakkafrost SLAPPs Back vs Horror Videos!

Fighting Back Vs the $almafia's $LAPPs (in the spirit of David slaying Goliath)!

Anti-SLAPP conference in London - fighting back vs the $almafia!

‘End Salmon Farming’ Tour Kicks Off Despite Legal Threats by Norwegian $almafia!

Legal Threat by Scottish Sea Farms (Norskott Havbruk): "your actions....jeopardise the welfare of the fish"

Mail On Sunday: "Salmon activist who's been banned from going within 50ft of dozens of fish farms"

The Times: "Kayak vigilante goes undercover to expose salmon farming ‘horror’"

EXPOSED: Welfare Abuse at RSPCA Assured Wester Ross Salmon Farm

Videos & Photos: Welfare Abuse at Wester Ross Fisheries (Mowi) in Loch Broom

E24: "Mowi går til retten for å stoppe lakseaktivist - Mowi vil stoppe Don Staniford fra å nærme seg oppdrettsanleggene i Skottland"

Private Eye on Mowi's SLAPP in the face of public access/interest!

Oban Times: "Fish farming giant denies it wants to gag activist"

"Mowi Scotland denies it wants to ‘gag’ activist" (Fish Farmer)

SLAPPed by Norwegian Giant Mowi!

"Mowi court battle with notorious salmon farming opponent gets underway in Scotland" (Intrafish)

The Oban Times: "Mowi takes anti-salmon farming campaigner to court"

Pyrrhic Victory or Legal Loss - Mowi's 'asymmetric war' is doomed to failure!

Mowi Ignores Newton's 'Third Law of Motion' - for every action, there's an equal & opposite reaction!

Censored: Trade Press Ignore 'Droit de Response' (Right of Reply) - until politely asked to do so!

"The People Are Disgusted With Mowi's Legal Action Against Don Staniford - Stop Buying Mowi Salmon!"

Mowi Actively Courts Trade Press Backlash Vs 'Irrational' & 'Fanatical' Activist!

STV News: "Salmon farm firm takes legal action against animal welfare campaigner"

Press statement on lawsuit vs Mowi

Mowi press release: "Court order sought to protect health and safety"

 

 

 

 

 

 

Posted at 08:07 AM |

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Italy's Corriere Della Sera exposes welfare nightmare of Scottish & Icelandic salmon!

 

 

 

 

Italy's Corriere Della Sera reported (23 February 2024):

 

Corriere della Sera 23 Feb 2024

 

 

The article features video footage - click online here to watch - and is translated via Google as:

 

Corriere della Sera 23 Feb 2024 #2

 

Corriere della Sera 23 Feb 2024 #3

 

Corriere della Sera 23 Feb 2024 #4

 

Corriere della Sera 23 Feb 2024 #5

 

Corriere della Sera 23 Feb 2024 #6

 

Corriere della Sera 23 Feb 2024 #7

 



 

 

 

Italian TV reported in May 2021:

 

Italian TV May 2021 #4

 

 

 

 

Posted at 07:46 AM |

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Sunday Post: "RSPCA should be ashamed. They are just greenwashing Scottish salmon"

 



 

The Sunday Post reported (25 February 2024):

 

Sunday Post 25 Feb 2024

 

 



 

The Mail On Sunday reported (25 February 2024):

 

MoS 25 Feb 2024

 

 



 

The R$PCA unveiled new salmon standards via R$PCA A$$ured on 19 February 2024:

 

RSPCA new standards #1

RSPCA new standards #2

 

 

 

Watch $almafia shill Sean Black - formerly employed by Norwegian salmon giant Norskott Havbruk (Scottish Sea Farms) - justify the RSPCA's shiny new greenwashing online here:

 

 

 

 

Scotland On Sunday reported on 17 December 2023:

 

 

 

 

 

 

The Sunday Mail reported in November 2023:

 

Sunday Mail RSPCA kill off zombie fish farms 19 Nov 2023

 

 

 

The Sunday Times reported on 12 November 2023:

 

RSPCA £700K Times 13 Nov 2023

 

 


RSPCA#2

 

 

$camon $cotland interviewed R$PCA A$$ured staff outside the RSPCA's head office in Horsham on Halloween (31 October 2023):

 

 

 

 

The Sunday Mail reported in October 2023:

 

 

 

 

 

 

The Ferret reported in September 2023:

 

 

 

 

 

 

Wild Fish reported in September 2023:

 

 

 

 

 

 

The Sunday Times reported in February 2020:

 

Sunday Times Scientist hits out RSPCA 2 Feb 2020 Newspaper version

 

 

 

 

 

The Sunday Times reported in February 2020:

 

Sunday Times 9 Feb 2020 RSPCA newspaper version #1

Sunday Times 9 Feb 2020 RSPCA newspaper version #2

 

 

 

 

Read more via:

RSPCA Assured earns £700,000 for salmon stamp of approval

Exclusive interview with RSPCA Assured's greenwashers!

Pull the Plug on R$PCA A$$ured $cottish $almon!

Media Backgrounder: Chris Packham & R$PCA A$$ured $cottish $almon

Sunday Mail: "Chris Packham calls for Scots salmon farming industry probe after zombie fish scandal"

Video: Bakkafrost is the King of Death in Scotland (as certified via R$PCA A$$ured)!

Video Exclusive: RSPCA Assured 'Zombie' Scottish Salmon!

EXPOSED: Welfare Abuse at RSPCA Assured Wester Ross Salmon Farm

Welfare failures exposed in Norwegian salmon farming - when will authorities act in Scotland?

The Enforcement Problem: New report exposes how welfare abuse inside factory farms (including salmon) slips through the inspection net!

Open Letter to the RSPCA & ASC - please stop certifying Scottish salmon as "responsibly farmed"!

Video Exclusive: Secret Filming Exposes Horrific Welfare Abuse Inside RSPCA Assured Scottish Salmon Farms

Closing the Net on Welfare Abuse on Salmon Farms - Scottish Veterinary Service replaces APHA

EXPOSED: Salmon Scotland's Dirty Trade in Cleaner Fish

Videos of Welfare Abuse at The Scottish Salmon Company in Loch Carron (West Strome salmon farm)

Breaking News: "Horror Videos Reveal Welfare Abuse Inside Scottish Salmon & Trout Cages"

Press Release: "Secret Filming Exposes Welfare Abuse at RSPCA Assured Mowi - Campaigners call for Mowi to be fined & RSPCA certification rescinded"

Secret Filming Exposes RSPCA ‘Abused’ Scottish Salmon - Welfare Complaint Filed Against M&S Supplier Scottish Sea Farms

Letter to Secretary of State re. Welfare Abuse at Scottish Salmon Farms

Whitewashing Welfare Abuse of Scottish Salmon (as sponsored via RSPCA, SSPCA & APHA)

Revealed: The Farmed Salmon Crisis

Media Backgrounder: The Welfare Nightmare of Scottish Salmon (Updated)

Covid measures ‘didn’t affect farmed salmon welfare’ claim Marine Scotland Science (who were not allowed to inspect farms for half of 2020)!

Sunday Times: "RSPCA paid over £500,000 to back Scottish salmon industry"

Sunday Times: "Scientist hits out at RSPCA for backing Scottish salmon farms"

Ongoing welfare abuse & unnecessary suffering on salmon farms - why no prosecutions?

RSPCA Suspend Salmon Farm Inspections

Censored: Welfare Abuse on Salmon Farms

Photo Dossier of Diseased, Deformed & Abused Scottish Salmon

Welfare Abuse on Scottish Salmon Farms - Legal Action Vs Scottish Ministers & Salmon Farming Companies

Welfare Abuse at Scottish Salmon Farms - Why No Legal Enforcement Or Prosecutions?

Legal Complaint Vs Breaches of Animal Health & Welfare (Scotland) Act

 

Sunday Mail Packham 15 October 2023 Newspaper via PressReader

 

 

 

 



Posted at 06:33 AM |

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02/24/2024

REVEALED: Norwegian Mountain Salmon's plans for the Isle of Lewis!

 



 



 

A leaked presentation - download online here - reveals the monstrous scale of Norwegian Mountain Salmon's plans for a 90,000 tonne salmon farm on the Isle of Lewis.  The 24-page Powerpoint document includes:

 

Norwegian Mountain Salmon Lewis Presentation #1

 

Norwegian Mountain Salmon Lewis Presentation #2

Norwegian Mountain Salmon Lewis Presentation #3

 

Norwegian Mountain Salmon Lewis Presentation #4

 

Norwegian Mountain Salmon Lewis Presentation #5

 

Norwegian Mountain Salmon Lewis Presentation #6

 

Norwegian Mountain Salmon Lewis Presentation #7

 

Norwegian Mountain Salmon Lewis Presentation #8

 

Norwegian Mountain Salmon Lewis Presentation #9

 

 

 

 

 

Norwegian Mountain Salmon's Powerpoint presentation carries a 'disclaimer':

 

Norwegian Mountain Salmon Lewis Presentation #10

 



 

 

Norwegian Mountain Salmon's plans were lambasted as an "environmental disaster" and "megalomania" by Sarah Wilson who lives in Breanish (the village closest to the proposed development):

 

Norwegian Mountain Salmon Sarah Wilson 25 Feb 2024

 



 

 

Norwegian Mountain Salmon posted on LinkedIn earlier this month: 

 

Norwegian Mountain Salmon LinkedIn #1

 

Norwegian Mountain Salmon LinkedIn #2

 

Norwegian Mountain Salmon LinkedIn #3

 

Norwegian Mountain Salmon LinkedIn #4

 



 

Salmon Business reported (23 February 2024):

 

Salmon Business 23 Feb 2024 #1

 

Salmon Business 23 Feb 2024 #2

 

 



 

Read more via:

"Mountain-sized disaster for animal welfare and the environment" (The Times)

Norwegian Mountain Salmon eyeing up Lewis for 90,000 tonne salmon farm!

£600m mountain salmon farm planned for Lewis

A company linked to Patagonia's founder got the edge in Washington's land-based salmon race. Some wonder why

Mowi Caught Breaching Authorisation Conditions At Carnasserie Hatchery

Gigante Salmon reports 300,000 dead smolt due to delivery difficulties

The Guardian: "Animal rights group urges halt to ‘monstrous’ Lincolnshire salmon farm"

Video Exclusive: Mowi Whistleblower Lifts the Lid on Shitty Salmon Farming!

Sunday Mail: "Whistleblower reveals disgusting footage of overflowing waste at Scots salmon farm"

BBC News: "Cleethorpes: Campaigners vow to fight salmon farm plan"

Animal Equality's Grim Warning Over UK's Largest Salmon Farm: "Untold death & destruction on your doorsteps"

Aquacultured Seafood's 'Grim Reaper' Lands With 'Apocalyptic' Warning - approval of UK's largest salmon farm is "totally reckless" & "catastrophic" says Animal Equality!

Land-Based Salmon Farming is Dead in the Water (along with Yvon Choinard's unethical investment in Sustainable Blue)!

Growing Resistance Vs Land-Based Salmon Farming Spawns Protests!

Global Resistance to All Salmon Farms – on land, in the sea & in freshwater!

Fishy Filings at Companies House Flush Out Owners of AquaCultured Seafood - including $almafia Spy Craig Anderson!

Grim Warning over UK’s Largest Salmon Farm - £75 million proposal to farm 5,000 tonnes of fish next to Grimsby FC spawns community backlash!

Atlantic Sapphire reports another mass mortality

Virus Alert at 'Cracked' Closed Containment Farm!

 

 

 

 

 

 

 

Posted at 06:54 AM |

|

"Mountain-sized disaster for animal welfare and the environment" (The Times)

 

 

 

 

The Times reported (23 February 2024):

 

Times 23 Feb 2024 #1

 

Times 23 Feb 2024 #2

Times 23 Feb 2024 #3

Times 23 Feb 2024 #4

Times 23 Feb 2024 #5

 

Times 23 Feb 2024 #6

 

 



 

Read more via:

Norwegian Mountain Salmon eyeing up Lewis for 90,000 tonne salmon farm!

£600m mountain salmon farm planned for Lewis

A company linked to Patagonia's founder got the edge in Washington's land-based salmon race. Some wonder why

Mowi Caught Breaching Authorisation Conditions At Carnasserie Hatchery

Gigante Salmon reports 300,000 dead smolt due to delivery difficulties

The Guardian: "Animal rights group urges halt to ‘monstrous’ Lincolnshire salmon farm"

Video Exclusive: Mowi Whistleblower Lifts the Lid on Shitty Salmon Farming!

Sunday Mail: "Whistleblower reveals disgusting footage of overflowing waste at Scots salmon farm"

BBC News: "Cleethorpes: Campaigners vow to fight salmon farm plan"

Animal Equality's Grim Warning Over UK's Largest Salmon Farm: "Untold death & destruction on your doorsteps"

Aquacultured Seafood's 'Grim Reaper' Lands With 'Apocalyptic' Warning - approval of UK's largest salmon farm is "totally reckless" & "catastrophic" says Animal Equality!

Land-Based Salmon Farming is Dead in the Water (along with Yvon Choinard's unethical investment in Sustainable Blue)!

Growing Resistance Vs Land-Based Salmon Farming Spawns Protests!

Global Resistance to All Salmon Farms – on land, in the sea & in freshwater!

Fishy Filings at Companies House Flush Out Owners of AquaCultured Seafood - including $almafia Spy Craig Anderson!

Grim Warning over UK’s Largest Salmon Farm - £75 million proposal to farm 5,000 tonnes of fish next to Grimsby FC spawns community backlash!

Atlantic Sapphire reports another mass mortality

Virus Alert at 'Cracked' Closed Containment Farm!

 

 

 

 

Posted at 06:40 AM |

|

Norwegian Mountain Salmon eyeing up Lewis for 90,000 tonne salmon farm!

 

 

 

 

Be scared, be very very scared - a whole Norwegian mountain of salmon farming trouble looms on the horizon in the Outer Hebrides.  

 

SG 21 Feb 2024 newspaper

 

 

Norwegian Mountain Salmon is planning a colossal salmon farm on the Isle of Lewis with 224 torture chambers aimed at producing 90,000 tonnes of farmed salmon - that's over half of Scotland's current salmon farming production in one factory fish farm!! 

 

 

 

 

The Stornoway Gazette broke the story early on Thursday (21 February 2024):

 

 

 

SG 21 Feb 2024

 

 

The 'outlandish' story - which had some people checking their calendars in case it was April 1 - was quickly gobbled up by the trade press including Salmon Business, Intrafish, Fish Farming Expert, Fish Farmer, Undercurrent News and The Fish Site:

 

 

 

 

 

 

The Fish Site reported (22 February 2024):

 

Fish Site 22 Feb 2024 #1

Fish Site 22 Feb 2024 #2

 

Fish Site 22 Feb 2024 #3

 

Fish Site 22 Feb 2024 #4

 

 

Read more via:

£600m mountain salmon farm planned for Lewis

A company linked to Patagonia's founder got the edge in Washington's land-based salmon race. Some wonder why

Mowi Caught Breaching Authorisation Conditions At Carnasserie Hatchery

The Guardian: "Animal rights group urges halt to ‘monstrous’ Lincolnshire salmon farm"

Video Exclusive: Mowi Whistleblower Lifts the Lid on Shitty Salmon Farming!

Sunday Mail: "Whistleblower reveals disgusting footage of overflowing waste at Scots salmon farm"

BBC News: "Cleethorpes: Campaigners vow to fight salmon farm plan"

Animal Equality's Grim Warning Over UK's Largest Salmon Farm: "Untold death & destruction on your doorsteps"

Aquacultured Seafood's 'Grim Reaper' Lands With 'Apocalyptic' Warning - approval of UK's largest salmon farm is "totally reckless" & "catastrophic" says Animal Equality!

Land-Based Salmon Farming is Dead in the Water (along with Yvon Choinard's unethical investment in Sustainable Blue)!

Growing Resistance Vs Land-Based Salmon Farming Spawns Protests!

Fishy Filings at Companies House Flush Out Owners of AquaCultured Seafood - including $almafia Spy Craig Anderson!

Grim Warning over UK’s Largest Salmon Farm - £75 million proposal to farm 5,000 tonnes of fish next to Grimsby FC spawns community backlash!

Global Resistance to All Salmon Farms – on land, in the sea & in freshwater!

 

 

 

Posted at 06:16 AM |

|

02/21/2024

Mowi Caught Breaching Authorisation Conditions At Carnasserie Hatchery

 



 

$camon $cotland reported (21 February 2024):

 

PR Mowi breach of authorisation at Carnasserie 21 February 2024 #1

 

PR Mowi breach of authorisation at Carnasserie 21 February 2024 #2

 

 

“Norwegian giant Mowi operates in wee bonnie Scotland as if they are above the law,” said Don Staniford, Director of $camon $cotland.  “Mowi has shamefully – and fatally – ignored health and safety laws, biomass and lice limits, welfare legislation, reporting of seals killed and now it has been caught jumping the gun in stocking broodstock without authorisation.   How many more cases of Mowi – and other salmon farming companies – riding roughshod over regulations are there lurking in the virus-laden waters?  This case is surely the tip of a Titanic-sized iceberg.”

 

 

 

 

 

“Salmon farms across Scotland are slipping through the assessment net,” continued Staniford who is the subject of a SLAPP by Mowi.  “Instead of turning a blind eye to violations and breaches of conditions, the Scottish Government should close the net on Mowi’s disease-ridden operations.   Salmon farming companies found breaching authorisation conditions and violating the terms of their operating licence should be fined and have their leases rescinded rather than being rewarded with government grants and the fast-tracking of applications.  It’s time to close down this lousy industry and rip out the hundreds of salmon cages littering the Highlands and Islands.  Mowi has spread like malignant cancer on the coast of Scotland.”

 

Mowi Logo with photo #8

 

 

Read more via a press release and media backgrounder online here

 

PR Mowi breach of authorisation at Carnasserie 21 February 2024 #3

 

 

Read more via:

 

 

 

 

Posted at 06:55 AM |

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02/20/2024

Infectious Salmon Anaemia Reported at RSPCA Assured Bakkafrost in Scotland

 



 

$camon $cotland reported (20 February 2024):

 

PR ISA at Bakkafrost in Loch Striven 20 February 2024 #1

 

 

PR ISA at Bakkafrost in Loch Striven 20 February 2024 #2

PR ISA at Bakkafrost in Loch Striven 20 February 2024 #3

 

 

IMG_2113

PR ISA at Bakkafrost in Loch Striven 20 February 2024 #4

 

Read more via a press release and media backgrounder online here

 

 



 



 

 

 

 

Read more via:

Bakkafrost is dead in the warming waters of Scotland!

Foreign Egg Imports Flooding Scotland = Game Ova for ‘Scottish’ Salmon!

Letter to Scottish Ministers: Please Close the Border to Imports of Salmon Ova, Parr & Smolts!

FOI Lifts Lid on Scotland's Secret: ISA in Scottish Salmon Officially Reported in September 2021 to World Organization for Animal Health

Iceland Still Importing Ova to 'Scottish' Salmon Farms Despite Disease Risks

Escape at ISA-Hit Laxar - why is 'Scottish' Salmon Still Importing Millions of Ova from Iceland?

Imported ova "are all tested for a plethora of diseases" claims Hendrix/Landcatch

Front Page Splash on ISA at Landcatch in the Argyllshire Advertiser!

Game Ova for Imports & Exports: Close the Borders to Stop the Spread of Diseases & Genetic Pollution!

Infectious Salmon Anaemia Reported at Landcatch’s Ormsary Hatchery in November – was ISA imported via infected salmon eggs (ova) from Iceland?

Iceland Slaughters ISA-Infected Salmon - is Scotland next in the firing line?

ISA hits Scottish Sea Farms owner SalMar in Norway - how many hidden cases are lurking on salmon farms in Scotland?

Letter to Scottish Ministers calling for a ban on ova imports from Iceland

Revealed: Infectious Salmon Anaemia Lurking in Scottish Salmon

Scottish Ministers with Egg on Their Faces - is it game ova for imports of salmon eggs from Iceland & Norway?

Scottish Scamon Eggsposé: The Foreign Companies Importing Over 320 Million Salmon Eggs (Ova) Into 'Scottish' Fish Farms Since 2016!

Press Statement: Ban All Ova Imports to Protect 'Scottish' Salmon!

ISA in Iceland - will Scotland ban ova imports to prevent disease risks as with Norway?

Mowi fined for breaching ISA laws in Norway - is ISA lurking at Mowi salmon farms in Scotland?

Top story on Intrafish reports on ISA at Scottish Sea Farms!

Salmon Farming is Like the Black Death Plague!

Mowi's Mortality Nigthmare - Farmed Salmon is Dead in the Water!

Breaking News: ISA reported at RSPCA Assured Scottish Sea Farms on the Isle of Mull

Damning Disease Report for RSPCA Assured Scottish Sea Farms in Loch Spelve

Letter to Scottish Ministers re. ISA in Scottish Salmon

Media Backgrounder: Scottish Salmon’s Recurring ISA Nightmare

Media Backgrounder: Norway’s Infectious Salmon Aquacalypse – Going Global Since 1984!

Norway's Infectious Salmon "Horror Show" Secretly Playing Now In Scotland?

Norwegian Salmon Egg Exports Banned Due to Disease Risks

Mail On Sunday: "90% of Scottish salmon 'ISN'T' from Scotland' - 66m eggs from abroad"

Salmon Eggsclusive: Scotland's 'King of Fish' is Now Viking Not Scottish!

The Ferret: "Deadly virus outbreak prompted fears over import of fish farm eggs to Scotland"

Game Ova for Scottish Salmon - Deadly disease delays egg imports from AquaGen in Norway

Concerns raised over Scottish salmon roe imports

'Secret' Scottish Salmon - Norwegian-owned Scottish Sea Farms refuse to disclose information for ova imports as it would "cause substantial harm to their commercial interests"

Government 'failing to protect Scottish salmon'

 

 

 

 

 

 

 

 

 

 

 

 

Posted at 07:31 AM |

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Bakkafrost is dead in the warming waters of Scotland!

 

 

 

 

I'm no forensic accountant but Bakkafrost's Q4 2023 financial results (20 February 2024) reads to me like an obituary for Scottish salmon:

 

Q4 2023 #1

 

Q4 2023 #2

 

Q4 2023 #3

 

 



 

 

Bakkafrost's Q4 2023 report cited "difficulties" in Scotland due to higher seawater temperatures and "major problems" including micro-jellyfish:

 

Q4 2023 #4

 



 

Read more via:

Herald: "2023 broke Scottish salmon farm mortality records. El Nino blamed"

Salmon Farming is Dead in the Warming Waters of Scotland

Deadly Mowi Drives Up Mortalities to Record Levels in 2023

The Three Kings of Death: Mowi, Bakkafrost & Norskott Havbruk (Scottish Sea Farms)

Salmon farmers harvested significantly less fish than predicted in 2023: All companies with operations in Scotland generated far lower harvest than expected, and Scottish Sea Farms is set to slaughter 40 percent less fish than planned

Scotland’s Salmon Farms Navigate Troubled Waters for Global Industry: Despite booming demand, mass fish die-offs have made the business almost impossible to scale sustainably 

REVEALED: 175,115 'Zombie' Salmon Died at Bakkafrost in ONE WEEK!

SLAPP Attack: Bakkafrost's Chilling Writ Attempts to Shut Down Surveillance!

Silent Sting - Scottish Salmon is Dead in the Water: killed by jellyfish, microjellies & medusa monsters!

Press Release & Media Backgrounder: Microjellies Suffocate Scottish Salmon to Death

Scottish Salmon is Dead in the Warming Water!

Near 50% drop in Bakkafrost Scotland harvest

Bakkafrost Scotland lost £31.4 million last year

Salmon farms struggle with 'biological' problems

After tough Q2 for Bakkafrost, “darker skies” cloud Scottish operations

Media Backgrounder: Year of the Dead Salmon - Bakkafrost Scotland is the King of Death!

Bakkafrost is Dead in the Water in Scotland - 2021 Annual Report Details "Deadly Cocktail"!

Bakkafrost's Scottish Salmon Nightmare Gets Worse with 10,000 Tonne Black Hole in Scotland!

Scottish harvest for Bakkafrost almost halved in Q4

Bakkafrost Haemorrhages $almoney

 

 

 

 

Posted at 05:43 AM |

|

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