Winner winner - "sustainable" salmon dinner is now off the menu! https://t.co/pUToWdTlYP
— Don Staniford (@TheGAAIA) January 19, 2022
Following an intervention by Scottish Salmon Watch, claims of "sustainably sourced" Scottish salmon marketed by The Pished Fish have been deleted! @MowiScotlandLtd @LochDuartSalmon @ASA_UK pic.twitter.com/0o9KTVday5
Following Scottish Salmon Watch's intervention on Monday (17 January 2021), The Pished Fish has quickly deleted their false marketing and deceptive advertising claims of "sustainable" and "sustainably sourced" Scottish salmon!
Scamon Alert! The Pished Fish claims to source "Scottish salmon from the best sustainable producers" https://t.co/XMyIs471Ju @waitrose @Selfridges @Fortnums @BillingsgateCoL
— Don Staniford (@TheGAAIA) January 17, 2022
How can fish sourced @MowiScotlandLtd @salmon_scottish @LochDuartSalmon @scotseafarms be 'sustainable'? pic.twitter.com/YIbh2Q4rsp
The claim that Scottish salmon is "sustainable" has been dropped altogether - The Pished Fish's website claimed on Monday (17 January 2022):
Victory: The Pished Fish deletes "sustainably sourced" Scottish salmon claim on their website following a complaint https://t.co/pUToWdTlYP
— Don Staniford (@TheGAAIA) January 19, 2022
Please delete Scottish salmon from your online shopping basket! @SalmonScotland @ScotlandSalmon @SalmonTroutCons @ciwf @onekindtweet pic.twitter.com/DVKEvlJZNZ
Another webpage has deleted the false claim that Scottish salmon is sourced "from the best sustainable producers":
To now read "from farms with a focus on responsible farming":
"We source Scottish salmon from the best sustainable producers" claimed The Pished Fish. After a complaint: "We source Scottish salmon from farms with a focus on responsible farming". Not sustainable then! @LochDuartSalmon @MowiScotlandLtd @scotlandsalmon https://t.co/pUToWdTlYP pic.twitter.com/dvFRdDqmdh
— Don Staniford (@TheGAAIA) January 19, 2022
The Pished Fish's claims of "responsible farming" may soon have to be deleted too. In November 2021, Scottish Salmon Watch filed complaints against supermarkets for false advertising and deceptive marketing over "responsibly farmed" and "responsibly sourced" Scottish salmon - including Norwegian giant Mowi who market their Scottish salmon as "responsibly farmed" in Sainsbury's and Tesco.
Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards! @ASA_UK @CMAgovUK @TSScot @NTSscamsteam @wirraltsd @CEC_TS @GlasgowCC @SalmonScotland @ScotlandSalmon @Ecohustler @animal_concern @ClientEarth https://t.co/XjkuDA7WsB pic.twitter.com/d4dp6VURvU
— Don Staniford (@TheGAAIA) November 22, 2021
Mowi's "responsibly farmed" Scottish salmon sold by @tesco & @sainsburys is subject of a complaint filed by campaigners with advertising & trading standards @ASA_UK @CMAgovUK @TSScot @SSC_seafood https://t.co/XjkuDA7WsB
— Don Staniford (@TheGAAIA) November 22, 2021
Scottish salmon is irresponsibly farmed! @ScotlandSalmon pic.twitter.com/PzmQeFu5D3
Earlier this month, Scottish Salmon Watch wrote to the Aquaculture Stewardship Council asking that their "farmed responsibly" certification be withdrawn from all Scottish salmon farms.
Open letter to the ASC: Please cancel all certification of Mowi's toxic Scottish salmon! https://t.co/N9MwDaN0kQ @ASC_aqua @MowiScotlandLtd @fms_scotland @SalmonTroutCons
— Don Staniford (@TheGAAIA) January 6, 2022
Scottish salmon is farmed irresponsibly not responsibly! @rspcaassured @ASA_UK @sainsburys @Tesco @LidlGB pic.twitter.com/3L76as7mTY
On Monday (17 January 2022), Scottish Salmon Watch revealed that The Pished Fish has sourced from Loch Duart. Loch Duart blogged in December 2018:
In April 2019, salmon farming company Loch Duart was forced to drop the word 'Sustainable' from their marketing materials after a ruling from the Advertising Standards Authority.
How can The Pished Fish still claim that their Scottish salmon is "sustainably sourced" when @LochDuartSalmon were forced by the @ASA_UK in 2019 to drop their "sustainable" marketing claim? https://t.co/S9cJqGUXwa @FerretScot @SalmonTroutCons https://t.co/zUQ0IWzV1K pic.twitter.com/2R6Hru1x2Q
— Don Staniford (@TheGAAIA) January 17, 2022
Scottish Salmon Watch also pointed out on Monday (17 January 2022) that The Pished Fish appear to have sourced from lice-infested Mowi:
It appears from the boxes in the photo below that The Pished Fish sources Scottish salmon from Mowi (formerly called Marine Harvest - Mowi changed their name in January 2019 due to what their CEO admitted was "negative consumer perception" in the name Marine Harvest):
Here's what Mowi (Marine Harvest) salmon looked like when Scottish Salmon Watch filmed inside salmon farms off the Island of Shuna in July 2021:
Secret Filming Exposes Welfare Abuse at RSPCA Assured Mowi - Campaigners call for Mowi to be fined & RSPCA certification rescinded! https://t.co/dhVFllDjXX@rspcaassured @MowiScotlandLtd @marinescotland @APHAgovuk @MairiGougeon @SSPCA_Kirsteen pic.twitter.com/jzo2fi13xK
— Don Staniford (@TheGAAIA) July 20, 2021
A video report published by Seaspiracy on Instagram has been watched over one million times!
Mowi's disease-ridden Scottish salmon also feature on Netflix's global hit 'Seaspiracy':
Norwegian salmon giant Mowi has reacted to Netflix's 'Seaspiracy' by publishing videos claiming to show healthy farmed salmon at their @rspcaassured @ASC_aqua salmon farm in Loch Linnhe which featured in @seaspiracy @ScotlandMowi @SSPOsays @iamalitabrizi https://t.co/DXJ6gnAUgl pic.twitter.com/Xf0W4GGlQg
— Don Staniford (@TheGAAIA) April 16, 2021
National Geographic: “It’s a toxic industry” says Don Staniford, director of the environmental activism group Scottish Salmon Watch, who regularly sneaks onto Scottish salmon farms, including some owned by Mowi, to record video of dead and dying salmon" https://t.co/McmY9IY6nM pic.twitter.com/yJrTarmFG2
— Don Staniford (@TheGAAIA) September 24, 2021
Looking forward to more honest advertising by Mowi following their class action lawsuit settlement which outlaws "sustainably sourced" & "all natural" marketing messages @DucktrapRiver @mowisalmon_us https://t.co/Kvw5DI49iy@MowiCanadaWest @ScotlandMowi @TheCounter @natlawreview pic.twitter.com/mFC5c3d5Gr
— Don Staniford (@TheGAAIA) March 22, 2021
Fish Farming Expert reported (19 March 2021):
Intrafish reported (18 March 2021):
Intrafish's Drew Cherry wrote (18 March 2021):
"The salmon farming giant may have inadvertently opened up the floodgates for similar suits....As part of the settlement, for a period of 2 years Mowi will be forbidden from using the term 'sustainably sourced'" @drewcherry @IntraFishNorge @DucktrapRiver https://t.co/Kvw5DI49iy pic.twitter.com/vW52hPdf2E
— Don Staniford (@TheGAAIA) March 22, 2021
Read more via 'Scottish Scamon':
Read more via:
Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon
Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!
Media Backgrounder: Irresponsibly Farmed Scottish Salmon
Telegraph: "Cop26 organisers roasted for serving ‘environmentally unfriendly’ salmon"
National Geographic: "Why you might not be getting the salmon you paid for"
BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"
Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation
Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!
Loch Duart drops "sustainable" claim after advertising ruling
Did you know that the Norwegian Government's Pension Fund (derived from Norway's oil revenues) is the largest or 2nd largest shareholder in companies which account for 80% of 'Scottish' salmon farming? @Folketrygdfond @MowiScotlandLtd @salmon_scottish https://t.co/4P1m3g2CvT pic.twitter.com/Sl6bFlcwaK
— Don Staniford (@TheGAAIA) November 30, 2020