Fish Fraud @FAO27Ltd: Please correct your false marketing claims that @WesterRossSalmo (Mowi) is "hand reared" without feeding machines or cameras https://t.co/Z9glXweRWQ @MowiScotlandLtd
— Don Staniford (@TheGAAIA) April 30, 2024
Trading Standards @HighlandCouncil must close the net on deception! @ScotlandSalmon #Mowi pic.twitter.com/FDLKuFySYx
Date: Tue, Apr 30, 2024 at 8:41 AM
Subject: Complaint vs FAO27 Ltd in Tore for fish fraud re. "hand-reared" Wester Ross Salmon
To: Duty Officer (Consumer Advice) <[email protected]>, <[email protected]>
Cc: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, Mark Harvey <[email protected]>
Please consider this a formal complaint against FAO27 Ltd for false advertising and misleading marketing of "entirely hand reared" Wester Ross Salmon (Mowi) via https://fao27.com/wester-ross/
Date: Thu, Apr 25, 2024 at 6:53 AM
Subject: Re: Complaint vs Wester Ross "hand reared" Scottish salmon
To: Don Staniford <[email protected]>
The Sound of Mowi's Deception: listen to pellets rattling down plastic pipes pumping feed from an automated barge to Wester Ross Salmon's "hand reared" farm at Ardmair in Loch Kannaird near Ullapool @WesterRossSalmo @MowiScotlandLtd @WheelerSeafood @FAO27Ltd @HighlandCouncil pic.twitter.com/sDzwCQ9iM3
— Don Staniford (@TheGAAIA) April 29, 2024
Correction @FAO27Ltd: Wester Ross Salmon is "entirely hand reared" has changed to "mostly hand reared" following a deceptive marketing complaint filed with Trading Standards @HighlandCouncil
— Don Staniford (@TheGAAIA) May 1, 2024
Yet FAO27 still claim that @WesterRossSalmon "is an entirely hands-on operation"! pic.twitter.com/vzKeIWbz5B
Date: Thu, May 2, 2024 at 8:05 AM
Subject: Re: Complaint vs FAO27 Ltd in Tore for fish fraud re. "hand-reared" Wester Ross Salmon
To: Duty Officer (Consumer Advice) <[email protected]>, <[email protected]>
Cc: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, Mark Harvey <[email protected]>
Definition of ‘artisanal’ (one of WRF/mowi favourite ‘branding’ words) - A product made in a ‘traditional or non-mechanised way’ Better change your marketing BS. @SlicedBreadPod @ASA_UK https://t.co/aF8MPlAuf7
— Ailsa McLellan (@AilsaMcL) May 1, 2024
Victory: @FAO27Ltd deletes false claim that @WesterRossSalmo is an "entirely hands-on operation" with "no machines or cameras" @MowiScotlandLtd following a Trading Standards complaint @HighlandCouncil https://t.co/Z9glXweRWQ
— Don Staniford (@TheGAAIA) May 2, 2024
Please stop greenwashing 'artisan' Scottish salmon! pic.twitter.com/7j5kmcSlOm
- Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network
- Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints
- Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon
Gotcha: Wester Ross Salmon's feed barge & automated feeding machines at "hand reared" Ardmair @MowiScotlandLtd @WesterRossSalmo
— Don Staniford (@TheGAAIA) April 29, 2024
Please correct deceptive marketing! @WheelerSeafood @FAO27Ltd @harborfish @belanddragon @Farm_Direct @Pinneysoforford @CataneseClassic @lustylobster pic.twitter.com/VdHeJZ9g2n
Lifting the Lid on Welfare Abuse at Wester Ross Salmon - shame on the R$PCA for raking in £700K per year to turn a blind eye to the suffering of millions of Scottish salmon @MowiScotlandLtd @WesterRossSalmo @RSPCA_official @rspcaassured @ChrisGPackham @RSPCAChris @RSPCA_PATeam pic.twitter.com/r13OaSZlSz
— Don Staniford (@TheGAAIA) May 2, 2024
'Taking Points' published by Wester Ross Salmon (bought by Norwegian giant Mowi in 2022) claim "this is an entirely hands-on operation" with "no machines or cameras". Yet automated feeding is used @WesterRossSalmo @MowiScotlandLtd
— Don Staniford (@TheGAAIA) May 3, 2024
Please stop the deception! @HighlandCouncil pic.twitter.com/gsnQsPA4X9