Green Around the Gills

Closed down for the salmon season (maybe permanent retirement)

 

 

 

 

 

 

 

 

EXPOSED: Bakkafrost’s ‘Scottish’ Salmon Scam Fuelled by the Bloody Faroes!

 

Havsbrun (Bakkafrost) caught illegally importing fish feed to Scotland?
Something fishy is going on down at Fairlie Quay where hundreds of tonnes of feed bags from the Faroe Islands have been stored – and potentially impounded – whilst @falkirkcouncil complete sampling @UKBorder pic.twitter.com/lWhPAUYM3k

— Don Staniford (@TheGAAIA) June 17, 2024

 

 

Something fishy is going on down at Fairlie Quay marina in Ayrshire where hundreds of tonnes of feed bags from the Faroe Islands have been stored – and potentially impounded – whilst Falkirk Council complete sampling.

 

 

 

 

 

“The Faroe Islands is the blood salmon capital of the world,” said Don Staniford, Director of $camon $cotland who recently visited the Faroes on a mission with Neptune’s Pirates UK.  “Importing fish feed from the Faroes to fuel the expansion of ‘Scottish’ salmon farming is unethical and unsustainable.  If Bakkafrost’s imports of Havsbrun fish feed are not illegal or unsafe then they are certainly immoral.  Scottish Ministers must come clean to the electorate that a vote for the SNP supports the deadly Faroese/Norwegian-owned $almafia.”

 

 

“Last month I visited the Faroe Islands and was horrified at the presence of Russian supertrawlers side by side with huge fishing ships from Africa,” continued Staniford.   “Salmon farming is stealing precious protein out of the mouths of marine wildlife as well as starving people all around the world.  Bakkafrost’s ‘Greed of Feed’ must be stopped dead in its tracks before millions more RSPCA Assured Scottish salmon suffer unnecessarily and die horrific deaths inside diseased feedlots.   Consumers buying Bakkafrost’s ‘Scottish’ salmon have blood on their hands.”

 

 

Read more via a press release and backgrounder online here

 

 

Why did Falkirk Council sample Bakkafrost's Havsbrun fish feed from the Faroes? Was it imported illegally into Scotland? @falkirkcouncil @UKBorder @ScotGovMarine @APHAgovuk @ScotlandSalmon @FairlieMarina
Read more via https://t.co/Xp0eZsTOE3 pic.twitter.com/4YnIFmhdzg

— Don Staniford (@TheGAAIA) June 17, 2024

 

 

The Greed of Feed: video footage of a tanker from the Faroe Islands unloading fish feed into a salmon farm in Loch Fyne. Is Bakkafrost (via their subsidiary Havsbrun) illegally importing feed? @UKBorder @falkirkcouncil @ScotGovMarine @APHAgovuk @North_Ayrshire @FairlieMarina pic.twitter.com/OMMqE99VCY

— Don Staniford (@TheGAAIA) June 20, 2024

 

 

 

More background on Bakkafrost via:

Bakkafrost SLAPPs back in Dunoon Sheriff Court on 18 June!

GAGGED: Faroese Government refuses to disclose information on Bakkafrost's $10 million fine for welfare violations

Deja Vu: Bakkafrost Hit By Deadly Infectious Salmon Anaemia in the Faroes

The 'Kayak Vigilante' On Tour in the Faroes!

"Bakkafrost Scotland heading back to court to seek ban on activist" (Fish Farming Expert)

Faroes Visit Triggers Bakkafrost Legal Action in Scotland & Police 'Arrest' Following Filming at Forka!

 

 

Here's a wee reminder why Norwegian/Faroese giant Bakkafrost don't want the public snooping around - unlike salmon farmers, the camera never lies! pic.twitter.com/U9hJ5FqYnH

— Don Staniford (@TheGAAIA) June 13, 2024

 

 

 

The Greed of Feed: please stop Norwegian/Faroese giant Bakkafrost illegally & unethically importing fish feed from the Faroes to Scotland - beware of Blood Salmon! @Tinganes @ScotlandSalmon @feedbackorg @NeptunesPirates @DeSmogUK @ClydePorpoise @falkirkcouncil @UKBorder #Faroes pic.twitter.com/6t1rbZkZP4

— Don Staniford (@TheGAAIA) October 25, 2024

 

 

 

Questions for @falkirkcouncil, @HighlandCouncil & @North_Ayrshire: has testing of fish feed imported by Bakkafrost (Havsbrun) from the Faroes found the presence of whale, dolphins or seals? Have cancer-causing chemicals been detected in the fish feed? #BloodSalmon @Tinganes https://t.co/T9CdZBAzox pic.twitter.com/vpn3e8mJOe

— Don Staniford (@TheGAAIA) January 7, 2025

 

 

 

 

The camera never lies, unlike the $almafia!
Here's footage of what's believed to be illegally imported fish feed from the Faroes into @FairlieMarina @North_Ayrshire @falkirkcouncil @UKBorder @APHAgovuk @FSScot @NeptunesPirates @ClydePorpoise
Read more via https://t.co/Xp0eZsTOE3 https://t.co/1au1rgtHae pic.twitter.com/02nioFn0JT

— Don Staniford (@TheGAAIA) January 23, 2025

 

Bakkafrost SLAPPs back in Dunoon Sheriff Court on 18 June!

 

Next week in Dunoon Sheriff Court: Norwegian/Faroese giant Bakkafrost SLAPPs back vs Don Staniford @SCTScourtstribs @shepwedd https://t.co/SQ4K2A3Eah pic.twitter.com/EOjID28Hrz

— Don Staniford (@TheGAAIA) June 13, 2024

 

 

 

Scottish Courts and Tribunals reported (12 June 2024):

 

 

 

 

 

 

 

 

In view of  thewelfare nightmare that is Bakkafrost, it is nor surprising that they are desperately trying to stop the public seeing the inside of their cages:

 

 

Here's a wee reminder why Norwegian/Faroese giant Bakkafrost don't want the public snooping around - unlike salmon farmers, the camera never lies! pic.twitter.com/U9hJ5FqYnH

— Don Staniford (@TheGAAIA) June 13, 2024

 

 

 

Read more via:

GAGGED: Faroese Government refuses to disclose information on Bakkafrost's $10 million fine for welfare violations

Deja Vu: Bakkafrost Hit By Deadly Infectious Salmon Anaemia in the Faroes

The 'Kayak Vigilante' On Tour in the Faroes!

"Bakkafrost Scotland heading back to court to seek ban on activist" (Fish Farming Expert)

Faroes Visit Triggers Bakkafrost Legal Action in Scotland & Police 'Arrest' Following Filming at Forka!

"Anti-salmon farming activist loses court fight with Mowi - Staniford wins some ground but remains banned"

Slapback vs the $almafia: Scottish Anti-SLAPP Summit in Glasgow

"Mowi gives ground over ban on activist" (Fish Farming Expert)

Mowi vs Staniford Heads to the Sheriff Appeal Court in Edinburgh!

Crowd Justice campaign launched to fight legal action by Mowi, Bakkafrost & Norskott Havbruk (Scottish Sea Farms)!

Mowi Appeal Hearing Set for 1 February 2024!

SLAPP Attack: Bakkafrost's Chilling Writ Attempts to Shut Down Surveillance!

Private Eye: "Kayak kibosh"

GEO Podcast: "When Staniford is on the move, salmon farmers' alarm bells are ringing"

The Herald's Vicky Allan: "David vs three Goliaths"

Norway's E24 reporting on 'Zombie' Bakkafrost's SLAPP!

Scottish Anti-SLAPP Summit in Glasgow in February 2024 - spotlight on the $almafia!

$LAPPing Back the $almafia!

Most Read: "Anti-salmon farm activist suffers new legal blow"

"Bakkafrost goes after anti-salmon farming activist in new legal case" (Intrafish)

'Zombie' Bakkafrost SLAPPs Back vs Horror Videos!

Fighting Back Vs the $almafia's $LAPPs (in the spirit of David slaying Goliath)!

Anti-SLAPP conference in London - fighting back vs the $almafia!

‘End Salmon Farming’ Tour Kicks Off Despite Legal Threats by Norwegian $almafia!

Legal Threat by Scottish Sea Farms (Norskott Havbruk): "your actions....jeopardise the welfare of the fish"

Mail On Sunday: "Salmon activist who's been banned from going within 50ft of dozens of fish farms"

The Times: "Kayak vigilante goes undercover to expose salmon farming ‘horror’"

Private Eye on Mowi's SLAPP in the face of public access/interest!

Oban Times: "Fish farming giant denies it wants to gag activist"

"Mowi Scotland denies it wants to ‘gag’ activist" (Fish Farmer)

SLAPPed by Norwegian Giant Mowi!

"Mowi court battle with notorious salmon farming opponent gets underway in Scotland" (Intrafish)

The Oban Times: "Mowi takes anti-salmon farming campaigner to court"

Bakkafrost (Faroese/Norwegian owner of The 'Scottish' Salmon Company) set for hefty fine in the Faroes!

Pyrrhic Victory or Legal Loss - Mowi's 'asymmetric war' is doomed to failure!

Mowi Ignores Newton's 'Third Law of Motion' - for every action, there's an equal & opposite reaction!

Censored: Trade Press Ignore 'Droit de Response' (Right of Reply) - until politely asked to do so!

"The People Are Disgusted With Mowi's Legal Action Against Don Staniford - Stop Buying Mowi Salmon!"

Mowi Actively Courts Trade Press Backlash Vs 'Irrational' & 'Fanatical' Activist!

STV News: "Salmon farm firm takes legal action against animal welfare campaigner"

Press statement on lawsuit vs Mowi

Mowi press release: "Court order sought to protect health and safety"

 

 

 

"Salmon producer Bakkafrost Scotland is to resume its bid for a court order that would ban anti-salmon farming campaigner Don Staniford from its fish farms and other facilities" @salmonfarming1 @NFdep @ScotlandSalmon https://t.co/iXs27Khsy1 pic.twitter.com/5iWIEVbW3v

— Don Staniford (@TheGAAIA) May 20, 2024

 

GAGGED: Faroese Government refuses to disclose information on Bakkafrost's $10 million fine for welfare violations

 

GAGGED: Faroese Government refuse to disclose information on Bakkafrost's $10 million fine for welfare violations & pass buck onto @FaroesePolice
Why such secrecy? @Tinganes @Statsmin @kfriis @informeren @tweet_kvf @faroesenews @euidanmark @nordenen @FaroePodcast @denmarkdotdk pic.twitter.com/tyDbS1vgXb

— Don Staniford (@TheGAAIA) May 30, 2024

 

The Faroese Food & Veterinary Authority is refusing to disclose information on Bakkafrost's $10 million fine for welfare violations - passing the buck onto the Faroese Police. 

 

 

Here's my Freedom  of Information request to the Faroese Food & Veterinary Authority dated 16 May 2024:

 

From: Don Staniford <[email protected]>
Date: Thu, 16 May 2024, 12:29
Subject: Freedom of Information request
To: <[email protected]>

 

Please consider this a formal Freedom of Information request under Faroese and Danish FOI, environmental and welfare laws.

 

Please provide information on any breaches of welfare and veterinary laws by Bakkafrost (including Forka and Havsbrun) since 1 January 2018.

 

Please include the welfare case reported in December 2021 by Intrafish:

 

 https://www.intrafish.com/salmon/bakkafrost-family-ties-complicate-reversal-of-10-million-fine-for-alleged-animal-welfare-violations/2-1-1118645 

 

The case was also reported by the Faroese media: https://donstaniford.typepad.com/my-blog/2021/12/bakkafrost-faroesenorwegian-owner-of-the-scottish-salmon-company-set-for-hefty-fine-in-the-faroes-.html

 

Please include documents, letters, emails, photos, videos, details of fines and enforcement action and any other information relevant to the above FOI.

 

Please provide a receipt for this information and please provide the information electronically.

 

Thanks,

 

Don Staniford 

 

Director, The Real Salmon Farming Resistance 

 

 

 

Here is the FOI non-reply from the Faroese Food & Veterinary Authority which is complete nonsense and refers the matter to the Faroese Police:

 

 

 

 

When pressed to disclose damning documents, the legal adviser of the Faroese Food & Veterinary Authority suggested an in person meeting:

 

From: Jens Dam <[email protected]>
Date: Tue, May 28, 2024 at 5:32 PM
Subject: Aftursvar til Don Saniford 24/00715-9
To: Don Staniford <[email protected]>

Dear Don,

According to the articles it is necessary to give guidance. The thing is that your request is not specific enough to handle according to the articles in the law. It is suggested by you that there are multiple cases then you have to be more specific. The one specific case mentioned regarding a fine is a police case and therefore not a matter with the Faroese Food and Veterinary Authority.

Unfortunately we are not offering any meeting via electronic devices like “Zoom” or anything similar for the matter.

You are welcome to take a meeting on this some other time as I can offer you a face to face meeting.

Best regards

Jens Dam

Legal adviser, Aquaculture Department

+298 556 400 | [email protected]

HEILSUFRØÐILIGA STARVSSTOVAN

Faroese Food and Veterinary Authority

+298 556 400 | [email protected] | hfs.fo

 

 

 

I have since filed FOI requests with the Faroese Police and the Faroese Government as well as filing complaints to the Danish Government - and explained to the Faroese Food and Veterinary Authority:

 

From: Don Staniford <[email protected]>
Date: Thu, May 30, 2024 at 6:59 PM
Subject: Re: Aftursvar til Don Saniford 24/00715-9
To: Jens Dam <[email protected]>

 

Jens,

 

Please provide the information requested.  I have now filed complaints with the Danish Government over your woeful lack of reply which is frankly nonsense and will surely be overturned.

 

I also Tweeted: https://x.com/TheGAAIA/status/1796238181794464109

 

I still look forward to reading all the documentation you hold on this case.

 

Your continued denial of the information will only fuel media interest.

 

As further context, here's video/audio footage of my meeting with Bárður Enni on 16 May 2024: https://vimeo.com/948587640/837928b745

 

Thanks,

 

Don

 

 

 

Listen to a car crash of an interview with the head of the Faroese Food & Veterinary Authority as Bárður Enni denies knowledge of a $10 millon fine for salmon farming giant Bakkafrost. "I'm not aware of that - you must ask Bakkafrost....I don't know what you're talking about" pic.twitter.com/E7Ge0egiLC

— Don Staniford (@TheGAAIA) May 30, 2024

 

 

 

Back in December 2021, the Faroese state broadcaster KVF reported (including video footage of Bárður Enni):

 

 

 

The Faroese state media report in December 2021 also included an email from the Prime Minister's chief of staff John Rajani who is described as a cousin of Bakkafrost's CEO Regin Jacobsen:

 

 

 

Faced with gagged government officials and the power of the Faroese $almafia who are working to keep Bakkafrost's welfare violations state secrets - as well as a language barrier - it is proving difficult to get to the bottom of Bakkafrost's welfare abuses.  At least there is an English report published by Intrafish in December 2021:

 

 

 

 

Attempts to follow the story up with Faroese state media - and other media outlets in the Faroes - have been met with blocked emails and blank screens.

 

 

 

When I visited Bakkafrost's head office in Glyvrar on 17 May, CEO Regin Jacobsen refused to answer questions on Bakkafrost's $10 million fine for welfare violations - watch video footage online here

 

 

 

Video Exclusive: Bakkafrost's CEO blanks questions on a $10m fine for welfare violations & company policy on the grindadráp - then asks us to leave their head office in the Faroes. Please boycott blood salmon! @Tinganes @Faroes2EU @NFdep @tweet_kvf @faroesenews @NeptunesPirates pic.twitter.com/l8ICezUPKM

— Don Staniford (@TheGAAIA) May 31, 2024

 

Meanwhile, the search for answers and damning documents on Bakkafrost goes on!

 

From: Don Staniford <[email protected]>
Date: Tue, May 28, 2024 at 7:01 AM
Subject: FOI request on Bakkafrost's fine for welfare abuse
To: <[email protected]>

 

Please consider this a formal Freedom of Information request under Faroese and Danish FOI, environmental and welfare laws.

 

Please provide information on any breaches of welfare and veterinary laws by Bakkafrost (including Forka and Havsbrun) since 1 January 2018.

 

Please include the welfare case reported in December 2021 by Intrafish:

 

 https://www.intrafish.com/salmon/bakkafrost-family-ties-complicate-reversal-of-10-million-fine-for-alleged-animal-welfare-violations/2-1-1118645 

 

The case was also reported by the Faroese media: https://donstaniford.typepad.com/my-blog/2021/12/bakkafrost-faroesenorwegian-owner-of-the-scottish-salmon-company-set-for-hefty-fine-in-the-faroes-.html

 

KVF published a TV report via: https://kvf.fo/netvarp/sv/2021/12/06/20211206skuldifaabota67millionir

 

Please include documents, letters, emails, photos, videos, details of fines and enforcement action and any other information relevant to the above FOI.

 

Please provide a receipt for this information and please provide the information electronically.

 

As context, HFS replied yesterday (see attached PDF/letter) to a similar FOI request filed on 16 May 2024.  I do not speak Faroese but a rough translation appears to suggest that the Faroese Police have the information.

 

When I spent time at the Faroese police station in Torshavn on 17 May 2024, a policeman also claimed that Bakkafrost's fine for welfare abuse was public knowledge and that information should be available. 

 

Thanks,

 

Don Staniford 

 

Director, The Real Salmon Farming Resistance 

 

 

Do you have any information on Bakkafrost's $10 million fine for welfare abuse in their salmon farming operations in the Faroe Islands? https://t.co/Mi4KJNTlH0 @FaroesinLondon @tweet_kvf

— Don Staniford (@TheGAAIA) May 30, 2024

 

From: Don Staniford <[email protected]>
Date: Thu, May 30, 2024 at 11:52 AM
Subject: FOI request re. Bakkafrost violations in the Faroe Islands
To: <[email protected]>

 

Please consider this a formal Freedom of Information request under Faroese and Danish FOI, environmental and welfare laws.

 

Please provide information on any breaches of welfare and veterinary laws by Bakkafrost (including Forka and Havsbrun) since 1 January 2018.

 

As background, please see below the FOI request dated 16 May 2024 sent to HFS and the attached HFS non-reply which refuses to provide the information requested. 

 

Please also consider this a complaint against HFS for failure to properly reply to the FOI request.

 

 

Thanks,

 

Don Staniford 

 

Director, The Real Salmon Farming Resistance

 

 

 

 

 

Did you discuss welfare abuse inside salmon farms in the Faroe Islands? https://t.co/PvSIkWrjuZ pic.twitter.com/9htytsI7VG

— Don Staniford (@TheGAAIA) May 30, 2024

 

 

 

 

How can @EU_Commission trade with the Faroe Islands when it supports the slaughter of whales & dolphins via the grindadráp & hides welfare abuse on salmon farms? https://t.co/NuO5RChXaK@vonderleyen Watch 'Blood Salmon' via https://t.co/PvSIkWrjuZ https://t.co/HvzGgfYC7X

— Don Staniford (@TheGAAIA) May 30, 2024

 

 

 

 

 

 

 

• Deja Vu: Bakkafrost Hit By Deadly Infectious Salmon Anaemia in the Faroes
• 'Operation Blood Salmon' launched - please boycott Faroese seafood!
• The 'Kayak Vigilante' On Tour in the Faroes!
• "Bakkafrost Scotland heading back to court to seek ban on activist" (Fish Farming Expert)
• Faroes Visit Triggers Bakkafrost Legal Action in Scotland & Police 'Arrest' Following Filming at Forka!

 

 

 

 

Deja Vu: Bakkafrost Hit By Deadly Infectious Salmon Anaemia in the Faroes

 

"The Faroe Islands are particularly sensitive to issues concerning Infectious Salmon Anaemia after an epidemic nearly wiped out the entire salmon-farming industry in the early 2000s" @SeafoodSource @Tinganes @faroecoin @VisitFaroe @Visit_Faroe https://t.co/wbeAzxIxDA #Faroes pic.twitter.com/CMyc0wVBP9

— Don Staniford (@TheGAAIA) May 29, 2024

 

 

 

Intrafish reported (27 May 2024):

 

 

 

Bakkafrost's shares fell due to the deadly news as investors remembered the financial bloodbath following the ISA outbreaks in the Faroes in 2008 and 2017:

 

Bakkafrost shares slide as ISA virus hit farming site @tradingview @Reuters https://t.co/K9yzMFS43U#ISA #Bakkafrost @NFdep @Tinganes @faroesenews @faroecoin @FaroesinLondon

— Don Staniford (@TheGAAIA) May 27, 2024

 

 

 

Seafood Source reported (28 May 2024):

 

 

 

Fish Farming Expert reported (27 May 2024):

 

 

 

ISA is rearing its ugly head once again in the Faroes.  Intrafish reported in 2000:

 

 

 

 

Seafood Source reported in 2016:

 

 

 

Fish Farming Expert reported in 2017:

 

 

 

The economic and political importance of salmon farming in the Faroe Islands cannot be overstated.  Bakkafrost, the largest salmon farming company in the Faroes, accounts for "around 50 percent of the nation's total exports" and counts the Faroese Prime Minister as a former employee (Bakkafrost's lawyer is also a former Member of Parliament and the Faroese Government's chief of staff is a cousin of Bakkafrost's CEO).  

 

 

 

PM Johannesen and PM Kielsen @hiddenfjord. Closer relations.#greenland #faroeislands pic.twitter.com/zieET6uHak

— The Government of the Faroe Islands 🇫🇴 (@Tinganes) March 17, 2016

 

 

"Faroese salmon has a very good reputation, so we welcome the fact that the Faroe Islands is tied to our brand" claims Hiddenfjord @SeafoodSource https://t.co/DTSCbXdzUB
Are you sure that Faroese salmon "has a very good reputation"? @USAmbDenmark @Tinganes @FaroesinLondon pic.twitter.com/jOwGLQjiwh

— Don Staniford (@TheGAAIA) May 30, 2024

 

Read more via:

• 'Operation Blood Salmon' launched - please boycott Faroese seafood!
• The 'Kayak Vigilante' On Tour in the Faroes!
• "Bakkafrost Scotland heading back to court to seek ban on activist" (Fish Farming Expert)
• Faroes Visit Triggers Bakkafrost Legal Action in Scotland & Police 'Arrest' Following Filming at Forka!
• Bakkafrost (Faroese/Norwegian owner of The 'Scottish' Salmon Company) set for hefty fine in the Faroes!

 

 

 

 

 

VIDEO EXCLUSIVE: 'Operation Blood Salmon' launched in the Faroe Islands @NeptunesPirates https://t.co/PvSIkWrRkx
Please boycott Faroese seafood! @Harrods @Tinganes @FaroesinLondon @Faroes2EU @faroesenews @faroecoin @VisitFaroe @tweet_kvf @Faroes2I pic.twitter.com/VZxqGjppbN

— Don Staniford (@TheGAAIA) May 29, 2024

 

'Operation Blood Salmon' launched - please boycott Faroese seafood!

 

 

 

 

Find out more online here

 

 

 

"We didn't expect to find the salmon industry in such appalling conditions, nor to encounter a tightly-knit salmon mafia," said Neptune's Pirates UK.  "We have discovered multiple compelling reasons to boycott Faroese salmon farming with hard facts, evidence, and undercover confrontations.  Stay tuned for exclusive revelations coming soon."

 

 

 

"Operation Blood Salmon lifts the lid on the horrific nature of fish farming in the Faroe Islands," said Don Staniford, Director of the Real Salmon Farming Resistance.  "Mass mortalities, welfare abuse, infectious diseases and microjellies are plaguing salmon farms in the Faroes - not to mention the barbaric slaughter of whales and dolphins via the grindadráp.  Consumers have blood on their hands if they buy Faroese seafood."

 

 

 

 

 

 

 

VIDEO EXCLUSIVE: 'Operation Blood Salmon' launched in the Faroe Islands @NeptunesPirates https://t.co/PvSIkWrRkx
Please boycott Faroese seafood! @Harrods @Tinganes @FaroesinLondon @Faroes2EU @faroesenews @faroecoin @VisitFaroe @tweet_kvf @Faroes2I pic.twitter.com/VZxqGjppbN

— Don Staniford (@TheGAAIA) May 29, 2024

 

 

 

 

 

 

 

Read more via:

• "Bakkafrost Scotland heading back to court to seek ban on activist" (Fish Farming Expert)
• Faroes Visit Triggers Bakkafrost Legal Action in Scotland & Police 'Arrest' Following Filming at Forka!
• Video Nasty: Mowi's Wester Gross Salmon
• Spanish TV on "Zombie Salmon" featuring Mowi's Wester Ross Salmon: "From the horror to the plate"
• Video Exclusive: Drone footage exposes Mowi's deception over "hand reared" Wester Ross Salmon!
• Complaint filed vs French distributor of Wester Ross's "entirely hand reared" salmon
• Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network
• Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints
• Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon
• Italian TV shines a light on the welfare nightmare of salmon farming!

 

 

 

 

The 'Kayak Vigilante' On Tour in the Faroes!

 

 

 

 

 

 

Kayaking on location in the Faroe Islands pic.twitter.com/3z0HPoGjEd

— Don Staniford (@TheGAAIA) May 28, 2024

 

 

 

 

Read more via:

The Times: "Kayak vigilante goes undercover to expose salmon farming ‘horror’"

GEO Magazine: "Here Comes Trouble"

 

 

This is Don Staniford. He has been fighting the billion-dollar salmon industry for 20 years. For him and other environmentalists the round nets are factory farming underwater, with similar problems as on land: too many animals in too little space and chemicals and germs (1/4) pic.twitter.com/R8d58VfaAo

— Verena Müller (@Ver_Mue) September 22, 2023

 

 

 

 

"Here Comes Trouble" says the headline in GEO magazine! @geomagazin pic.twitter.com/VbkMpdTXys

— Don Staniford (@TheGAAIA) September 25, 2020

 

 

 

 

 

 

 

 

 

 

Leaked Video: drone footage shows the 'Kayak Vigilante' paddling alongside a salmon farm in Scotland & then boarding a cage. This reckless activity @scotseafarms is endangering the health & safety of workers & the welfare of millions of farmed fish @ScotlandSalmon #Bollocks pic.twitter.com/ODMiXo3oKE

— Don Staniford (@TheGAAIA) May 13, 2024

 

"Bakkafrost Scotland heading back to court to seek ban on activist" (Fish Farming Expert)

 

"Salmon producer Bakkafrost Scotland is to resume its bid for a court order that would ban anti-salmon farming campaigner Don Staniford from its fish farms and other facilities" @salmonfarming1 @NFdep @ScotlandSalmon https://t.co/iXs27Khsy1 pic.twitter.com/5iWIEVbW3v

— Don Staniford (@TheGAAIA) May 20, 2024

 

 

 

Fish Farming Expert reported (20 May 2024):

 

 

 

Radio Del Mar in Chile reported (23 May 2024):

 

 

"Salmon farming has spread like malignant cancer on our shores. Cages plagued by diseases must be urgently removed to safeguard the health of the ecosystem," the activist said @radiodelmar https://t.co/TQ6001FnON @sernapesca @ECOCEANOS @GreenpeaceCL @SinSalmoneras @patagonia pic.twitter.com/08Ko6gsJGZ

— Don Staniford (@TheGAAIA) May 24, 2024

 

 

Read more via:

Faroes Visit Triggers Bakkafrost Legal Action in Scotland & Police 'Arrest' Following Filming at Forka!

"Anti-salmon farming activist loses court fight with Mowi - Staniford wins some ground but remains banned"

Slapback vs the $almafia: Scottish Anti-SLAPP Summit in Glasgow

"Mowi gives ground over ban on activist" (Fish Farming Expert)

Mowi vs Staniford Heads to the Sheriff Appeal Court in Edinburgh!

Crowd Justice campaign launched to fight legal action by Mowi, Bakkafrost & Norskott Havbruk (Scottish Sea Farms)!

Mowi Appeal Hearing Set for 1 February 2024!

SLAPP Attack: Bakkafrost's Chilling Writ Attempts to Shut Down Surveillance!

Private Eye: "Kayak kibosh"

GEO Podcast: "When Staniford is on the move, salmon farmers' alarm bells are ringing"

The Herald's Vicky Allan: "David vs three Goliaths"

Norway's E24 reporting on 'Zombie' Bakkafrost's SLAPP!

Scottish Anti-SLAPP Summit in Glasgow in February 2024 - spotlight on the $almafia!

$LAPPing Back the $almafia!

Most Read: "Anti-salmon farm activist suffers new legal blow"

"Bakkafrost goes after anti-salmon farming activist in new legal case" (Intrafish)

'Zombie' Bakkafrost SLAPPs Back vs Horror Videos!

Fighting Back Vs the $almafia's $LAPPs (in the spirit of David slaying Goliath)!

Anti-SLAPP conference in London - fighting back vs the $almafia!

‘End Salmon Farming’ Tour Kicks Off Despite Legal Threats by Norwegian $almafia!

Legal Threat by Scottish Sea Farms (Norskott Havbruk): "your actions....jeopardise the welfare of the fish"

Mail On Sunday: "Salmon activist who's been banned from going within 50ft of dozens of fish farms"

The Times: "Kayak vigilante goes undercover to expose salmon farming ‘horror’"

Private Eye on Mowi's SLAPP in the face of public access/interest!

Oban Times: "Fish farming giant denies it wants to gag activist"

"Mowi Scotland denies it wants to ‘gag’ activist" (Fish Farmer)

SLAPPed by Norwegian Giant Mowi!

"Mowi court battle with notorious salmon farming opponent gets underway in Scotland" (Intrafish)

The Oban Times: "Mowi takes anti-salmon farming campaigner to court"

Bakkafrost (Faroese/Norwegian owner of The 'Scottish' Salmon Company) set for hefty fine in the Faroes!

Pyrrhic Victory or Legal Loss - Mowi's 'asymmetric war' is doomed to failure!

Mowi Ignores Newton's 'Third Law of Motion' - for every action, there's an equal & opposite reaction!

Censored: Trade Press Ignore 'Droit de Response' (Right of Reply) - until politely asked to do so!

"The People Are Disgusted With Mowi's Legal Action Against Don Staniford - Stop Buying Mowi Salmon!"

Mowi Actively Courts Trade Press Backlash Vs 'Irrational' & 'Fanatical' Activist!

STV News: "Salmon farm firm takes legal action against animal welfare campaigner"

Press statement on lawsuit vs Mowi

Mowi press release: "Court order sought to protect health and safety"

 

 

 

'It's 5:30 in the morning on the Isle of Ulva...'@vicky_allan follows activists as she investigates Scotland's unfolding salmon mortality problem pic.twitter.com/kkxlVEUG8h

— The Herald (@heraldscotland) August 29, 2023

 

Faroes Visit Triggers Bakkafrost Legal Action in Scotland & Police 'Arrest' Following Filming at Forka!

 

 

Bakkafrost has blood on its hands - please boycott bloody salmon from the Faroe Islands! @Tinganes
Read more via: https://t.co/x26a2NRbKn pic.twitter.com/7kW271WrLL

— Don Staniford (@TheGAAIA) May 20, 2024

 

 

 

The Faroe Islands - located in the bloody waters between the Shetland Islands and Iceland and home to the barbaric grindadráp - is a truly stunning place to visit.

 

 

 

My field trip to the home of salmon farming giants Bakkafrost and Hiddenfjord (Norwegian behemoth Mowi also operates here) will be something I will never forget as the stench of death and welfare abuse is already ingrained in my brain and on the inside of my nostrils (the smell of dead fish is everywhere). 

 

On location in the Faroe Islands - the early activist gets the salmon farmer! pic.twitter.com/oHFYc1zNdc

— Don Staniford (@TheGAAIA) May 19, 2024

 

 

 

On Friday (17 May) I had my first ride in a policevan after being arrested - and later released without charge - following a visit to Bakkafrost's subsidiary Forka in the Faroese capital Torshavn. 

 

 

 

 

Earlier on my birthday - Norway's National Day - I visited the head office of Bakkafrost whose largest shareholder is the Norwegian Government (as represented by Folketrygdfondet).  After signing into reception at Bakkafrost's plush head office in Glyvrar to meet with CEO Regin Jacobsen he quickly told me to leave and refused to answer questions about Bakkafrost's $10 million fine for welfare abuse.

 

 

 

 

 

 

 

 

 

The previous day (16 May), I visited the Faroese Food & Veterinary Authority to ask for more details on welfare abuse by Bakkafrost (Bárð Enni - the head of the Faroese Food & Veterinary Authority refused to answer questions about Bakkafrost's $10 million fine).

 

 

 

 

Intrafish reported in December 2021:

 

 

 

 

 

 

 

KVF - the Faroese state broadcaster - reported in December 2021: 

 

 

Faroes TV reports on a heavy fine for Bakkafrost - owner of The 'Scottish' Salmon Company @salmon_scottish & whose largest shareholder is the Norwegian Government @Folketrygdfond @NFdep @fiskeridir https://t.co/NuO5RChXaK @Tinganes @faroesenews @faroe_islands @Faroes2EU

— Don Staniford (@TheGAAIA) December 7, 2021

 

 

On Saturday (18 May) I visited KVF hoping to speak to the journalists who wrote the story above but nobody was working (there is currently a strike in the Faroes).

 

On the trail of Bakkafrost & the $almafia in the Faroe Islands! @tweet_kvf @Tinganes @Faroes2EU @faroesenews @FaroesinLondon @dontvisitfaroe @VisitFaroe @TheFaroeIslands @NorwayMFA @NFdep #Bakkafrost #Salmafia #Faroes pic.twitter.com/YwoX0Pg1xj

— Don Staniford (@TheGAAIA) May 19, 2024

 

 

 

 

The Faroese Police - used to dealing with sheep lying down on the road and drunken fishermen lying down outside the Torsholl pub in the capital Torshavn - were not on strike and were called out to a 'crime scene' near Bakkafrost's head office in Glyvrar on Friday (17 May).

 

 

 

 

Later on Friday afternoon (several hours after my brief handshake and non meeting with Bakkafrost's CEO Regin Jacobsen), Bakkafrost's lawyers in Scotland rebooted legal action seeking a permanent ban on filming inside salmon farms - including a ban on drones and an exclusion zone of 15 metres around all their salmon farms.   Here is a birthday email from Bakkafrost's trigger-happy lawyers Shepherd and Wedderburn:

 

From: "Leishman, Ruairidh" <[email protected]>
Date: 17 May 2024 at 15:01:25 GMT+1
Subject: Bakkafrost v Don Staniford - DNN-A29-23 - Motion for the Pursuer [SWLLP-LEGALDIV.FID4888692]

Dear Sirs,

Bakkafrost Scotland Limited v Don Staniford

Court Ref: DNN-A29-23

Motion for the Pursuer

 

We refer to the above and attach, by way of intimation, the Pursuer’s Form G6 – Motion and Form G7 – Form of Intimation of Motion.

Yours faithfully,

Ruairidh Leishman

Associate, Commercial Disputes and Regulation

Shepherd and Wedderburn LLP

T:  +44 (0)131 473 5180

M: +44 (0)7894 480 865

F:  +44 (0)131 228 1222

shepwedd.com

 

 

 

Bakkafrost's 'Motion for the Pursuer' dated 17 May 2024 includes:

 

 

 

 

 

 

Bakkafrost's 'Form of Intimation of Motion' dated 17 May 2024 included:

 

 

 

Watch this space for further updates from my exciting trip to the Faroe Islands!!!

 

 

 

 

 

 

 

 

Undercover in Sørvágsfjørður in the Faroes Islands - is anyone from @hiddenfjord willing to blow the whistle on salmon farming? @chevytomylevi @Tinganes @VisitFaroe @Faroes @faroesenews
Does Hiddenfjord support the grindadráp? Does Hiddenfjord use fish from Russian trawlers? pic.twitter.com/VdILYI99sp

— Don Staniford (@TheGAAIA) May 19, 2024

 

Read more via:

"Anti-salmon farming activist loses court fight with Mowi - Staniford wins some ground but remains banned"

Slapback vs the $almafia: Scottish Anti-SLAPP Summit in Glasgow

"Mowi gives ground over ban on activist" (Fish Farming Expert)

Mowi vs Staniford Heads to the Sheriff Appeal Court in Edinburgh!

Crowd Justice campaign launched to fight legal action by Mowi, Bakkafrost & Norskott Havbruk (Scottish Sea Farms)!

Mowi Appeal Hearing Set for 1 February 2024!

SLAPP Attack: Bakkafrost's Chilling Writ Attempts to Shut Down Surveillance!

Private Eye: "Kayak kibosh"

GEO Podcast: "When Staniford is on the move, salmon farmers' alarm bells are ringing"

The Herald's Vicky Allan: "David vs three Goliaths"

Norway's E24 reporting on 'Zombie' Bakkafrost's SLAPP!

Scottish Anti-SLAPP Summit in Glasgow in February 2024 - spotlight on the $almafia!

$LAPPing Back the $almafia!

Most Read: "Anti-salmon farm activist suffers new legal blow"

"Bakkafrost goes after anti-salmon farming activist in new legal case" (Intrafish)

'Zombie' Bakkafrost SLAPPs Back vs Horror Videos!

Fighting Back Vs the $almafia's $LAPPs (in the spirit of David slaying Goliath)!

Anti-SLAPP conference in London - fighting back vs the $almafia!

‘End Salmon Farming’ Tour Kicks Off Despite Legal Threats by Norwegian $almafia!

Legal Threat by Scottish Sea Farms (Norskott Havbruk): "your actions....jeopardise the welfare of the fish"

Mail On Sunday: "Salmon activist who's been banned from going within 50ft of dozens of fish farms"

The Times: "Kayak vigilante goes undercover to expose salmon farming ‘horror’"

Private Eye on Mowi's SLAPP in the face of public access/interest!

Oban Times: "Fish farming giant denies it wants to gag activist"

"Mowi Scotland denies it wants to ‘gag’ activist" (Fish Farmer)

SLAPPed by Norwegian Giant Mowi!

"Mowi court battle with notorious salmon farming opponent gets underway in Scotland" (Intrafish)

The Oban Times: "Mowi takes anti-salmon farming campaigner to court"

Bakkafrost (Faroese/Norwegian owner of The 'Scottish' Salmon Company) set for hefty fine in the Faroes!

Pyrrhic Victory or Legal Loss - Mowi's 'asymmetric war' is doomed to failure!

Mowi Ignores Newton's 'Third Law of Motion' - for every action, there's an equal & opposite reaction!

Censored: Trade Press Ignore 'Droit de Response' (Right of Reply) - until politely asked to do so!

"The People Are Disgusted With Mowi's Legal Action Against Don Staniford - Stop Buying Mowi Salmon!"

Mowi Actively Courts Trade Press Backlash Vs 'Irrational' & 'Fanatical' Activist!

STV News: "Salmon farm firm takes legal action against animal welfare campaigner"

Press statement on lawsuit vs Mowi

Mowi press release: "Court order sought to protect health and safety"

 

 

 

'It's 5:30 in the morning on the Isle of Ulva...'@vicky_allan follows activists as she investigates Scotland's unfolding salmon mortality problem pic.twitter.com/kkxlVEUG8h

— The Herald (@heraldscotland) August 29, 2023

 

Video Nasty: Mowi's Wester Gross Salmon

 

 

 

Video Exclusive: Wester Ross Salmon should now be renamed Wester Gross Salmon! @WesterRossSalmo @MowiScotlandLtd @HighlandCouncil @FAO27Ltd @WheelerSeafood @BegumNadiya @ScotlandSalmon @hunter_cooking @highlandcookhse @ScotGovMarine pic.twitter.com/3Ru3bHCrIH

— Don Staniford (@TheGAAIA) May 7, 2024

 

 

"Mowi has flushed Wester Ross's 'hand reared' and 'artisanal' salmon down the toilet since they took over in 2022," said Don Staniford, Director of $camon $cotland.  "The Norwegian giant greedily wanted to have their fish cake and eat it too.  Installing automated feeding machines - and failing to update their marketing material or properly inform their distributors and customers - is a lesson in biting the hand and brand that feeds you.  Wester Ross Salmon should now be renamed Wester Gross Salmon."

 

 

 

 

When you see RSPCA Assured Scottish salmon advertised in supermarkets as 'responsibly farmed' please remember that ALL Scottish salmon comes from factory feedlots like this one near Ullapool @WesterRossSalmo @MowiScotlandLtd @rspcaassured @RSPCA_official @ChrisGPackham @ciwf pic.twitter.com/qCvj6ZSgWG

— Don Staniford (@TheGAAIA) May 7, 2024

 

Read more via: 

• Spanish TV on "Zombie Salmon" featuring Mowi's Wester Gross Salmon
• Video Exclusive: Drone footage exposes Mowi's deception over "hand reared" Wester Ross Salmon!
• Complaint filed vs French distributor of Wester Ross's "entirely hand reared" salmon
• Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network
• Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints
• Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon
• Videos & Photos: Welfare Abuse at Wester Ross Fisheries (Mowi) in Loch Broom
• Salmon industry fears as mass fish deaths are linked to warming seas
• Wester Ross Scamon - Photos Expose RSPCA Assured's 'Ethical' & 'Sustainable' Salmon!

 

 

 

 

 

 

Spanish TV on "Zombie Salmon" featuring Mowi's Wester Ross Salmon: "From the horror to the plate"

 

 

 

Spanish TV reporter Esther Sanchez braves hordes of 'Zombie' salmon on her trip to Scotland to investigate the horrific truth about @rspcaassured Scottish salmon - watch online now with English subtitles viahttps://t.co/6NwKpx7lhC

— Don Staniford (@TheGAAIA) May 9, 2024

 

 

 

 

 

 

Telecinco's 'TardeAR' reported (6 May 2024):

 

 

 

Las terroríficas granjas marinas de Escocia con salmones "zombis" que alimentan a los españoles (Scotland's terrifying marine farms with "zombie" salmon that feed the Spanish) @telecincoes https://t.co/6PA75XGZra

— Don Staniford (@TheGAAIA) May 6, 2024

 

 

Spanish TV this evening exposed 'Zombie Salmon: From the Horror Farm to the Plate' @telecincoes
Featuring @WesterRossSalmo @MowiScotlandLtd pic.twitter.com/4NSKPfaZgL

— Don Staniford (@TheGAAIA) May 6, 2024

 

 

 

Read more via a press release online here

 

 

 

 

Exclusive: secret filming exposes welfare abuse & automated feeding machines at @rspcaassured Wester Ross Salmon (Mowi) - falsely branded as 'hand reared' & 'artisinal' Scottish salmon @WesterRossSalmo @MowiScotlandLtd @WheelerSeafood @FAO27Ltd @HighlandCouncil @ScotlandSalmon pic.twitter.com/acc0HPag9w

— Don Staniford (@TheGAAIA) May 7, 2024

 

 

 

 

 

On Tuesday (7 May 2024), Telecinco's TardeAR broadcast further news coverage on 'Zombie Salmon on Scottish Farms':

 

 

'Zombie Salmon Farms' reports @telecincoes in Spain - you don't need to understand Spanish to be shocked by the welfare abuse @rspcaassured salmon farms in Scotland @ScotlandSalmon @MowiScotlandLtd
Por favor - boycott Scottish salmon! pic.twitter.com/oqX7GfLXhN

— Don Staniford (@TheGAAIA) May 9, 2024

 

 

 

Read more via:

• Video Exclusive: Drone footage exposes Mowi's deception over "hand reared" Wester Ross Salmon!
• Complaint filed vs French distributor of Wester Ross's "entirely hand reared" salmon
• Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network
• Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints
• Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon
• Italian TV shines a light on the welfare nightmare of salmon farming!
• Fish Fraud: Catch of the Day – Exposing Salmon Scams!
• Greenwashers Exposed: complaints filed vs "responsibly farmed" salmon sold in supermarkets
• Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

 

 

 

Unlike Mowi, the camera never lies!
Here's drone footage shot last night of automated feeding machines in use after working hours at Ardmair salmon farm @WesterRossSalmo @MowiScotlandLtd
Please stop the deceptive marketing of "hand reared" salmon! @WheelerSeafood @FAO27Ltd pic.twitter.com/UBH0lB5uvf

— Don Staniford (@TheGAAIA) May 1, 2024

 

Video Exclusive: Drone footage exposes Mowi's deception over "hand reared" Wester Ross Salmon!

 

Unlike Mowi, the camera never lies!
Here's drone footage shot last night of automated feeding machines in use after working hours at Ardmair salmon farm @WesterRossSalmo @MowiScotlandLtd
Please stop the deceptive marketing of "hand reared" salmon! @WheelerSeafood @FAO27Ltd pic.twitter.com/UBH0lB5uvf

— Don Staniford (@TheGAAIA) May 1, 2024

 

 

 

 

 

 

Video Exclusive: drone footage shows automated feeding machines in operation last night at "hand reared" @WesterRossSalmo's Ardmair fish farm
When will @MowiScotlandLtd stop lying that they "don’t use unnatural management or artificial feeding regimes"? https://t.co/D37xq5Zg6J pic.twitter.com/Rp0Ai7HP5r

— Don Staniford (@TheGAAIA) May 1, 2024

 

 

 

 

Read more via:

• Complaint filed vs French distributor of Wester Ross's "entirely hand reared" salmon
• Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network
• Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints
• Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Fish Fraud @FAO27Ltd: Please correct your false marketing claims that @WesterRossSalmo (Mowi) is "hand reared" without feeding machines or cameras https://t.co/Z9glXweRWQ @MowiScotlandLtd
Trading Standards @HighlandCouncil must close the net on deception! @ScotlandSalmon #Mowi pic.twitter.com/FDLKuFySYx

— Don Staniford (@TheGAAIA) April 30, 2024

 

 

 

Complaint filed vs @WheelerSeafood in the United States @FTC and via the International Consumer Protection and Enforcement Network @ICPEN_est1992 for deceptive marketing of 'hand reared' Scottish salmon @WesterRossSalmo @MowiScotlandLtd
Please stop fish fraud! @HighlandCouncil pic.twitter.com/Qo8kZH5MkA

— Don Staniford (@TheGAAIA) April 29, 2024

 

 

 

Complaints filed Vs Wester Ross ‘hand reared’ Scottish salmon - Mowi-owned Wester Ross accused of misleading marketing & false advertising! @MowiScotlandLtd @WesterRossSalmo @HighlandCouncil @ASA_UK @CMAgovUK @ScotlandSalmon @rspcaassured @friendofthesea @WheelerSeafood pic.twitter.com/fZ3a1B0L03

— Don Staniford (@TheGAAIA) April 23, 2024

 

 

 

Lifting the Lid on Welfare Abuse at Wester Ross Salmon - shame on the R$PCA for raking in £700K per year to turn a blind eye to the suffering of millions of Scottish salmon @MowiScotlandLtd @WesterRossSalmo @RSPCA_official @rspcaassured @ChrisGPackham @RSPCAChris @RSPCA_PATeam pic.twitter.com/r13OaSZlSz

— Don Staniford (@TheGAAIA) May 2, 2024

 

Complaint filed vs French distributor of Wester Ross's "entirely hand reared" salmon

 

Fish Fraud @FAO27Ltd: Please correct your false marketing claims that @WesterRossSalmo (Mowi) is "hand reared" without feeding machines or cameras https://t.co/Z9glXweRWQ @MowiScotlandLtd
Trading Standards @HighlandCouncil must close the net on deception! @ScotlandSalmon #Mowi pic.twitter.com/FDLKuFySYx

— Don Staniford (@TheGAAIA) April 30, 2024

 

 

From: Don Staniford <[email protected]>
Date: Tue, Apr 30, 2024 at 8:41 AM
Subject: Complaint vs FAO27 Ltd in Tore for fish fraud re. "hand-reared" Wester Ross Salmon
To: Duty Officer (Consumer Advice) <[email protected]>, <[email protected]>
Cc: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, Mark Harvey <[email protected]>

Please consider this a formal complaint against FAO27 Ltd for false advertising and misleading marketing of "entirely hand reared" Wester Ross Salmon (Mowi) via https://fao27.com/wester-ross/ 

 

FAO Ltd is registered via Companies House at: Old Kilcoy House, Teclan Business Center, Tore, Ross-Shire, Scotland, IV6 7RZ

(online via: https://find-and-update.company-information.service.gov.uk/company/SC367692) 

 

The offending marketing material is online via: https://fao27.com/wester-ross/

 

 

 

The false claim above is: "Our salmon are entirely hand reared, which means that people — not just machines or cameras — are on the water every day to feed and observe the fish".

 

 

A press release - detailing photographic evidence of automated feeding at Wester Ross Salmon's Ardmair farm - is detailed online via: https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf

 

Video evidence showing the use of automated feeding machines at Wester Ross Salmon (Mowi) earlier this month is now online via https://vimeo.com/940337240 and https://vimeo.com/939427648

 

 

Further false product information from FAO27 is posted online via https://fao27.com/wp-content/uploads/2014/11/Product_Wester-Ross-GB.pdf

 

This includes the erroneous claims that Wester Ross Salmon (bought out by Norwegian multinational Mowi in June 2022) is "hand-reared" and "fed by hand" with "no machines or cameras":

 

 

 

 

 

 When FAO27 claim that "this is an entirely hands-on operation" they are therefore commiting fish fraud and deceiving consumers. 

 

 

Could Highland Council please force FAO27 to correct their website?

 

Whilst FAO27 has failed to correct their website, The Fish Shop and Canagan have deleted reference to "hand reared" in their marketing materials:

Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints

 

I have copied Anne Mosely of FAO27 into this complaint as she claimed last week that they would "amend [the information] before the weekend" - here is her email:

 

From: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>
Date: Thu, Apr 25, 2024 at 6:53 AM
Subject: Re: Complaint vs Wester Ross "hand reared" Scottish salmon
To: Don Staniford <[email protected]>

Good morning Don, 

 

Many thanks for your email and for letting us know about the complaint. 

 

As the exclusive distributor of Wester Ross in the French market, we are doing our best to update the information but it is difficult to track all the many changes that are being made at the farm.

 

We will amend before the weekend . 

 

Thanks again for highlighting this to us. 

 

Regards,

 

Anne Moseley

FAO27 LTD

Wester Ross Salmon exclusive distributor in France

www.fao27.com

WhatsApp / mobile: +447788586882

Office : +441381 655 055

Scotland www.fao27.com

 

 

Hopefully this complaint will swiftly resolve the issue.   Anne claims that "it is difficult to track all the many changes that are being made at the farm" but it really is simple - since Mowi took over Wester Ross Salmon in June 2022 they have started to replace hand-rearing with automated feeding systems with Ardmair salmon farm (the ongrowing site for Wester Ross Salmon) already using cameras and machines. 

 

 

FAO27 is certainly not the only company breaching marketing and advertising standards.  A detailed dossier of various breaches in Trading Standards (falsely advertising and marketing 'hand reared' salmon) is outlined via https://donstaniford.typepad.com/files/complaint-vs-wester-ross-fisheries-23-april-2024.pdf

 

Other companies in the Highland Council area deceptively marketing Wester Ross Salmon include Ullapool Smokehouse, Highland Cookhouse and Wester Ross Salmon themselves (in the hope of a swift resolution I have copied those all into this complaint). 

 

Ultimately, however, it is the Norwegian owners of Wester Ross Salmon (Mowi) who as the parent company with significant control since June 2022 are responsible for failing to inform distributors of the changes away from hand-rearing to automation.  I have also copied into this complaint Mowi's CEO Ivan Vindheim into this email along with Mowi Scotland's CEO Ben Hadfield.  

 

Highland Council is all too aware of the changes to automation at Wester Ross Salmon.  Documents posted by Highland Council back in September 2023 - in relation to a planning application to install an automated feed barge in Loch Broom - detailed via 'Annex 4: Equipment Attestation': "The aim of the Corry development is to modernise the farm, replacing the current process of distributing feed by hand, to an automated feed barge".

 

Another Wester Ross Salmon document posted online by Highland Council in September 2023 (you need to be logged into the Highland Council planning portal to access) included: "Subsea feeding systems allow fish to be fed at depth; feed is delivered to a small structure at the centre of the pen. Water is then added to the feed and passed down through a pipe to a dispersion unit suspended in the net. The proposal seeks permission to feed the fish at the pens using a surface rotor or a subsea feeding system, with the installation of a surface rotor system expected in the first instance."

 

It seems that Mowi (as owners of Wester Ross Salmon) has proceeded ahead with the installation and use of automated feeding at the Ardmair salmon farm.  It is not clear if this took place without proper public consultation or planning diligence (that is now subject to a FOI but Highland Council's Mark Harvey - copied in here - will know the inside story).  Whatever the case it is patently clear that Mowi and Wester Ross Salmon have failed to update their own marketing materials or properly update all their distributors with respect to the end of hand-rearing and the operation of feeding machines and cameras. 

 

This issue goes way beyond the Highland Council region to France, Italy, the rest of the UK and the United States: 

 

Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network

 

More details are posted online via: Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

 

I have Tweeted via: https://twitter.com/TheGAAIA/status/1785209805944058059

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

The Sound of Mowi's Deception: listen to pellets rattling down plastic pipes pumping feed from an automated barge to Wester Ross Salmon's "hand reared" farm at Ardmair in Loch Kannaird near Ullapool @WesterRossSalmo @MowiScotlandLtd @WheelerSeafood @FAO27Ltd @HighlandCouncil pic.twitter.com/sDzwCQ9iM3

— Don Staniford (@TheGAAIA) April 29, 2024

 

 

 

 

UPDATE (1 May 2024):

 

Correction @FAO27Ltd: Wester Ross Salmon is "entirely hand reared" has changed to "mostly hand reared" following a deceptive marketing complaint filed with Trading Standards @HighlandCouncil
Yet FAO27 still claim that @WesterRossSalmon "is an entirely hands-on operation"! pic.twitter.com/vzKeIWbz5B

— Don Staniford (@TheGAAIA) May 1, 2024

 

 

 

From this via https://fao27.com/wester-ross/

 

 

 

 

 

 

To this:

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, May 2, 2024 at 8:05 AM
Subject: Re: Complaint vs FAO27 Ltd in Tore for fish fraud re. "hand-reared" Wester Ross Salmon
To: Duty Officer (Consumer Advice) <[email protected]>, <[email protected]>
Cc: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, Mark Harvey <[email protected]>

In addition to the complaint filed earlier this week, please be aware that drone footage shot at Wester Ross Salmon's Ardmair salmon farm in the evening of Tuesday (30 April 2024) clearly shows the use of automated feeding machines when no staff were present on site (i.e. hand rearing has been replaced by automation):

 

Video Exclusive: Drone footage exposes Mowi's deception over "hand reared" Wester Ross Salmon!

 

FAO27 has now deleted "entirely hand reared" on their website and replaced it with "mostly hand reared" (which we still think is misleading and FAO27 still has misleading product information online including the false claims that "this is an entirely hands on operation" and "no machines or cameras"): https://twitter.com/TheGAAIA/status/1785646167985934659 

 

If you look at this longer drone footage showing an aerial view of the whole Ardmair salmon you can see 32 salmon cages currently in operation (a second set of cages is fallowed with their nets out of the water) - the video shows 18 cages with automated feeding machines already installed and 14 cages where there may be plastic pipes under the water or no automated feeding at all: https://vimeo.com/941474903 

 

 

It is abundantly clear that since Mowi bought out Wester Ross Salmon in June 2022 that they have automated operations - to such an extent that marketing materials such as "hand reared", 'artisanal' and "no cameras or machines" are now plainly false and deceptive.

 

In addition to the corrections by The Fish Shop, Canagan and FAO27, Bel & the Dragon (Fullers) has now deleted reference to "hand reared" Wester Ross Salmon:

https://twitter.com/TheGAAIA/status/1785747507462467805

 

Wester Ross Salmon (Mowi), however, continues to deceive customers claiming online: "Our fish are hand reared and purposefully slowly grown, we don’t use unnatural management or artificial feeding regimes."

 

FAO27, too, has failed to update their marketing materials (dated from 2014 but still online via: https://fao27.com/wp-content/uploads/2014/11/Product_Wester-Ross-GB.pdf):

 

 

 

 

$camon $cotland asks Highland Council to intervene immediately to stop the deceptive marketing and correct outdated marketing materials to reflect the current reality of automated feeding machines at Wester Ross Salmon (Mowi). 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

Definition of ‘artisanal’ (one of WRF/mowi favourite ‘branding’ words) - A product made in a ‘traditional or non-mechanised way’ Better change your marketing BS. @SlicedBreadPod @ASA_UK https://t.co/aF8MPlAuf7

— Ailsa McLellan (@AilsaMcL) May 1, 2024

 

 

 

 

Victory: @FAO27Ltd deletes false claim that @WesterRossSalmo is an "entirely hands-on operation" with "no machines or cameras" @MowiScotlandLtd following a Trading Standards complaint @HighlandCouncil https://t.co/Z9glXweRWQ
Please stop greenwashing 'artisan' Scottish salmon! pic.twitter.com/7j5kmcSlOm

— Don Staniford (@TheGAAIA) May 2, 2024

 

 

 

Read more via:

• Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network
• Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints
• Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

 

Gotcha: Wester Ross Salmon's feed barge & automated feeding machines at "hand reared" Ardmair @MowiScotlandLtd @WesterRossSalmo
Please correct deceptive marketing! @WheelerSeafood @FAO27Ltd @harborfish @belanddragon @Farm_Direct @Pinneysoforford @CataneseClassic @lustylobster pic.twitter.com/VdHeJZ9g2n

— Don Staniford (@TheGAAIA) April 29, 2024

 

 

 

 

 

 

Lifting the Lid on Welfare Abuse at Wester Ross Salmon - shame on the R$PCA for raking in £700K per year to turn a blind eye to the suffering of millions of Scottish salmon @MowiScotlandLtd @WesterRossSalmo @RSPCA_official @rspcaassured @ChrisGPackham @RSPCAChris @RSPCA_PATeam pic.twitter.com/r13OaSZlSz

— Don Staniford (@TheGAAIA) May 2, 2024

 

 

 

'Taking Points' published by Wester Ross Salmon (bought by Norwegian giant Mowi in 2022) claim "this is an entirely hands-on operation" with "no machines or cameras". Yet automated feeding is used @WesterRossSalmo @MowiScotlandLtd
Please stop the deception! @HighlandCouncil pic.twitter.com/gsnQsPA4X9

— Don Staniford (@TheGAAIA) May 3, 2024

 

Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network

 

 

The Sound of Mowi's Deception: listen to pellets rattling down plastic pipes pumping feed from an automated barge to Wester Ross Salmon's "hand reared" farm at Ardmair in Loch Kannaird near Ullapool @WesterRossSalmo @MowiScotlandLtd @WheelerSeafood @FAO27Ltd @HighlandCouncil pic.twitter.com/sDzwCQ9iM3

— Don Staniford (@TheGAAIA) April 29, 2024

 

 

$camon $cotland has filed a deceptive marketing complaint against Wheeler Seafood - exclusive agent for Wester Ross Salmon in the United States - with the Federal Trade Commission and the International Consumer Protection and Enforcement Network (a partnership of more than 65 consumer protection agencies around the world):

 

Complaint filed vs @WheelerSeafood in the United States @FTC and via the International Consumer Protection and Enforcement Network @ICPEN_est1992 for deceptive marketing of 'hand reared' Scottish salmon @WesterRossSalmo @MowiScotlandLtd
Please stop fish fraud! @HighlandCouncil pic.twitter.com/Qo8kZH5MkA

— Don Staniford (@TheGAAIA) April 29, 2024

 

Read $camon $cotland's complaint dated 29 April 2024 in full online here

 

 

 

 

Gotcha: Wester Ross Salmon's feed barge & automated feeding machines at "hand reared" Ardmair @MowiScotlandLtd @WesterRossSalmo
Please correct deceptive marketing! @WheelerSeafood @FAO27Ltd @harborfish @belanddragon @Farm_Direct @Pinneysoforford @CataneseClassic @lustylobster pic.twitter.com/VdHeJZ9g2n

— Don Staniford (@TheGAAIA) April 29, 2024

 

 

"Wheeler Seafood is deceptively marketing Wester Ross Salmon as 'hand reared' and 'artisinal' even though Norwegian giant Mowi has installed automated feeding machines and cameras," said Don Staniford, Director of $camon $cotland.  "Video footage shot at Ardmair salmon farm near Ullapool clearly shows a feed barge with plastic pipes automatically distributing feed at Wester Ross Salmon near Ullapool.  Unlike Wheeler Seafood, Mowi and Wester Ross Salmon, the camera never lies.  The FTC in the United States, International Consumer Protection and Enforcement Network and Trading Standards in the UK must all close the net on the false marketing of Scottish salmon and stamp out fish fraud around the world.  The message to consumers is a simple one: please steer clear of all Scottish salmon, however much it is greenwashed."

 

 

 

 

 

 

 

 

 

 

 

UPDATE 8 May 2024:

 

Victory: deceiving marketing complaint @FTC @ICPEN_est1992 prompts changes @WheelerSeafood "Nurtured by hand, not machines" replaced by "Innovation" & "Non-mechanized" replaced by "Innovations" @WesterRossSalmo @MowiScotlandLtd
Spot the difference! https://t.co/7mMQAtPdbL pic.twitter.com/BRGQt4M3Xv

— Don Staniford (@TheGAAIA) May 9, 2024

 

 

 

Consumer Vigilantes need to step up the plate! Don't let @WesterRossSalmo @MowiScotlandLtd @WheelerSeafood @FAO27Ltd and other companies get away with shameless deception!
When will @HighlandCouncil take action? @_KateForbes @Ianblackford_MP pic.twitter.com/XdgkJmaTcQ

— Don Staniford (@TheGAAIA) May 9, 2024

 

Caught Lying!
"Hand rearing means being hands-on in every detail & not ever relying on machines or cameras" claims the 'Sales Sheet' @WesterRossSalmo @MowiScotlandLtd https://t.co/7mMQAtPdbL
Please force @WheelerSeafood to correct their deceptive marketing @FTC @ICPEN_est1992 pic.twitter.com/fBGJyS20Td

— Don Staniford (@TheGAAIA) May 9, 2024

 

 

Read more via:

• Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints
• Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

 

Complaints filed Vs Wester Ross ‘hand reared’ Scottish salmon - Mowi-owned Wester Ross accused of misleading marketing & false advertising! @MowiScotlandLtd @WesterRossSalmo @HighlandCouncil @ASA_UK @CMAgovUK @ScotlandSalmon @rspcaassured @friendofthesea @WheelerSeafood pic.twitter.com/fZ3a1B0L03

— Don Staniford (@TheGAAIA) April 23, 2024

 

 

 

Helpful definition @WheelerSeafood: "Hand rearing means being hands-on in every details and not ever replying on machines or cameras" @WesterRossSalmo
So why is @MowiScotlandLtd still peddling the myth that Wester Ross Salmon is "hand reared" when machines & cameras are used? pic.twitter.com/RS0GWm0O1A

— Don Staniford (@TheGAAIA) April 26, 2024

 

Wester Ross Salmon's "hand reared" farming is dead in the water: "The aim of the Corry development is to modernise the farm, replacing the current process of distributing feed by hand, to an automated feed barge" @WesterRossSalmo @MowiScotlandLtd @HighlandCouncil @WheelerSeafood pic.twitter.com/ICmZyakxj7

— Don Staniford (@TheGAAIA) April 29, 2024

 

 

 

Revealed: here's the skinny on "hand reared" Scottish salmon @WesterRossSalmo in Loch Broom
No wonder lawyers @MowiScotlandLtd are desperate to ban 'Kayak Vigilantes' from lifting the lid on welfare abuse & mass mortalities @ScotlandSalmon @WheelerSeafood @FAO27Ltd #Mowi pic.twitter.com/J29eth7cVp

— Don Staniford (@TheGAAIA) April 29, 2024

 

 

Appendix:

 

From: Don Staniford <[email protected]>
Date: Mon, Apr 29, 2024 at 9:01 AM
Subject: Complaint vs Wheeler Seafood re. Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

 

Please consider this a formal complaint by $camon $cotland vs Wheeler Seafood (based in Washington state but with offices in Seattle, New York, Miami, San Francisco and Boston).

 

Download the complaint as a PDF online via: https://donstaniford.typepad.com/files/ftc-complaint-vs-wheeler-seafood-29-april-2024.pdf

 

More details are available via:

 

Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network

 

 

Please pass this complaint onto the relevant contacts within the FTC fish fraud department and the International Consumer Protection and Enforcement Network.

 

Please find enclosed below correspondence with Wheeler Seafood who has still failed to correct their deceptive marketing materials and a complaint filed last week (23 April) with Trading Standards at Highland Council in Scotland.

 

 

Deceptive online marketing by other companies operating in the United States, the UK, France and Italy have been collated via a dossier online here.

 

More details via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

Two UK-based companies have already corrected their websites:

 

Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints

 

This issue is global in nature and $camon $cotland hopes that joined-up enforcement between the FTC in the US, Trading Standards and the Competition and Markets Authority in the UK and the International Consumer Protection and Enforcement Network can tackle deceptive marketing of farmed salmon.  

 

If you have any questions please do not hesitate to contact me.

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

From: Don Staniford <[email protected]>
Date: Mon, Apr 29, 2024 at 8:26 AM
Subject: FTC Complaint vs Wheeler Seafood re. Wester Ross "hand reared" Scottish salmon
To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>

 

Could Wheeler Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

Please note:

 

Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network

 

Tweet via: https://twitter.com/TheGAAIA/status/1784830652132491688

 

Video evidence showing the use of automated feeding machines at Wester Ross Salmon (Mowi) is now online via:

 

https://vimeo.com/940337240 and https://vimeo.com/939427648

 

Read $camon $cotland's complaint dated 29 April 2024 in full online here

 

 

Best fishes,

 

Don

 

 

On Wed, Apr 24, 2024 at 7:06 AM Don Staniford <[email protected]> wrote:

---------- Forwarded message ---------
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 6:23 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>

Could Wheeler Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Wheeler Seafood makes similarly false claims.  For example, an Instagram post in November 2023 showcases 'artisan' and 'hand reared' Wester Ross Salmon: https://www.instagram.com/wheelerseafood/p/CzorkX9Pzu8/

 

A YouTube video posted by Wheeler Seafood also showcases the now false claims that Wester Ross Salmon hand rears their fish: https://www.youtube.com/watch?v=5f5lL9CkFgw 

 

Wheeler Seafood currently promotes Wester Ross Salmon with deceptive images of hand-reared fish - including the false claims that the product is "nurtured by hand, not by machines" and that "Wester Ross salmon are fed by hand three times a day" - via https://wheelerseafood.com/fish/wester-ross/

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Wheeler Seafood is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 

https://www.ftc.gov/business-guidance/resources/advertising-marketing-internet-rules-road

 

The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers

 

In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Wheeler Seafood is guilty of fraud and deception.

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

In the hope that this matter can be resolved quickly, I have copied Wester Ross Salmon's marketing team and their owners Mowi into this email. 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints

 

Victory: The Fish Shop deletes "hand-rearing" claim about @WesterRossSalmo following deceptive marketing complaint @MowiScotlandLtd
Here's the before & after webpage https://t.co/PTYHbtVrdr
Now to stop @Passion4fish from stocking Scottish salmon altogether! @ScotlandSalmon pic.twitter.com/maIwGYBZsL

— Don Staniford (@TheGAAIA) April 25, 2024

 

 

 

Scottish salmon is not fit to feed your dog!
Pet food supplier Canagan deletes "lovingly hand reared" from their website following our complaint @WesterRossSalmo @MowiScotlandLtd https://t.co/jxDVP32Nqq
Now it's time to drop 'sustainably & responsibly sourced' @CMAgovUK @ASA_UK pic.twitter.com/mI1O0PAB3l

— Don Staniford (@TheGAAIA) April 26, 2024

 

 

 

UPDATE (1 May 2024):

 

 

Victory: Bel & the Dragon (Fullers) has removed references to @WesterRossSalmon from their menus & websites https://t.co/z5hxh5gHoP
"Oops, that page cannot be found" @belanddragon @Fullers pic.twitter.com/3Z2RVTAqJS

— Don Staniford (@TheGAAIA) May 1, 2024

 

 

 

The Highland Cookhouse deletes Wester Ross Salmon from their list of suppliers including the claim that it is "all hand reared" @highlandcookhse https://t.co/RvEhRchiKE
Yet there is still a reference to a recipe @WesterRossSalmo https://t.co/9EEXqhDqoa @MowiScotlandLtd pic.twitter.com/P3XG0LqU7I

— Don Staniford (@TheGAAIA) May 2, 2024

 

 

 

Victory: @FAO27Ltd deletes false claim that @WesterRossSalmo is an "entirely hands-on operation" with "no machines or cameras" @MowiScotlandLtd following a Trading Standards complaint @HighlandCouncil https://t.co/Z9glXweRWQ
Please stop greenwashing 'artisan' Scottish salmon! pic.twitter.com/7j5kmcSlOm

— Don Staniford (@TheGAAIA) May 2, 2024

 

 

Read more via: Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

 

Complaints filed Vs Wester Ross ‘hand reared’ Scottish salmon - Mowi-owned Wester Ross accused of misleading marketing & false advertising! @MowiScotlandLtd @WesterRossSalmo @HighlandCouncil @ASA_UK @CMAgovUK @ScotlandSalmon @rspcaassured @friendofthesea @WheelerSeafood pic.twitter.com/fZ3a1B0L03

— Don Staniford (@TheGAAIA) April 23, 2024

 

 

 

 

Here's video of LEON food writer & chef 'London Jack' hand feeding salmon. "I don't know what I'm f*cking talking about," he admits "I'm just throwing pellets into the water"https://t.co/GJAsUp7zH2
If Jack visited @WesterRossSalmo today he would find automated feeders - WTF! pic.twitter.com/XOsKEW1drm

— Don Staniford (@TheGAAIA) April 25, 2024

 

 

 

 

Highlands & Islands Food & Drink Awards 2024 has launched for entries @hifooddrink @Rossnews
The 'supply chain business award' is sponsored @WesterRossSalmo & 'primary producer' sponsored @ScotlandSalmon
What utter sh*t - you can't polish a turd but you can roll it in glitter! pic.twitter.com/mpB4xFWu0I

— Don Staniford (@TheGAAIA) April 25, 2024

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

Complaints filed Vs Wester Ross ‘hand reared’ Scottish salmon - Mowi-owned Wester Ross accused of misleading marketing & false advertising! @MowiScotlandLtd @WesterRossSalmo @HighlandCouncil @ASA_UK @CMAgovUK @ScotlandSalmon @rspcaassured @friendofthesea @WheelerSeafood pic.twitter.com/fZ3a1B0L03

— Don Staniford (@TheGAAIA) April 23, 2024

 

Download press release online here

 

 

 

 

'Taking Points' published by Wester Ross Salmon (bought by Norwegian giant Mowi in 2022) claim "this is an entirely hands-on operation" with "no machines or cameras". Yet automated feeding is used @WesterRossSalmo @MowiScotlandLtd
Please stop the deception! @HighlandCouncil pic.twitter.com/gsnQsPA4X9

— Don Staniford (@TheGAAIA) May 3, 2024

 

 

Download complaint dossier online here

 

 

 

 

 

Here's photographic proof that Wester Ross "hand reared" Scottish salmon is dead in the water! @BegumNadiya @cherryhealey @ScotlandSalmon @WheelerSeafood @HighlandCouncil @FAO27Ltd @Pinneysoforford @harborfish @MowiScotlandLtd @WesterRossSalmo @BBCHighlands https://t.co/Eg6MWMn31f pic.twitter.com/3NlR2yyN4r

— Don Staniford (@TheGAAIA) April 23, 2024

 

Helpful definition @WheelerSeafood: "Hand rearing means being hands-on in every details and not ever replying on machines or cameras" @WesterRossSalmo
So why is @MowiScotlandLtd still peddling the myth that Wester Ross Salmon is "hand reared" when machines & cameras are used? pic.twitter.com/RS0GWm0O1A

— Don Staniford (@TheGAAIA) April 26, 2024

 

From: Don Staniford <[email protected]>
Date: Tue, Apr 23, 2024 at 9:37 AM
Subject: Complaint vs Wester Ross Salmon (Mowi)
To: <[email protected]>

 

Please consider this a formal complaint against Wester Ross Salmon for false advertising and misleading marketing via https://www.wrs.co.uk/

 

A detailed dossier of various breaches in Trading Standards (falsely advertising and marketing 'hand reared' salmon) is outlined via https://donstaniford.typepad.com/files/complaint-vs-wester-ross-fisheries-23-april-2024.pdf

 

A press release - detailing photographic evidence of automated feeding at Wester Ross Salmon's Ardmair farm - is detailed online via: https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf

 

The breaches of trading standards at Wester Ross Salmon (Mowi) and other companies falsely selling 'hand reared' Scottish salmon are all too clear. 

 

Could Highland Council please force Wester Ross Salmon to correct their website?

 

More details will be posted online via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

Exposed: "Nurtured by hand, not machines" claims @WesterRossSalmo in online marketing
Then why is @MowiScotlandLtd now operating automated feeders at the 'artisinal' salmon farm promoted as 'hand reared'? @ScotlandSalmon
Trading Standards @HighlandCouncil must investigate! pic.twitter.com/ceWoYvBrJZ

— Don Staniford (@TheGAAIA) April 23, 2024

 

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 6:23 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>

Could Wheeler Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Wheeler Seafood makes similarly false claims.  For example, an Instagram post in November 2023 showcases 'artisan' and 'hand reared' Wester Ross Salmon: https://www.instagram.com/wheelerseafood/p/CzorkX9Pzu8/

 

A YouTube video posted by Wheeler Seafood also showcases the now false claims that Wester Ross Salmon hand rears their fish: https://www.youtube.com/watch?v=5f5lL9CkFgw 

 

Wheeler Seafood currently promotes Wester Ross Salmon with deceptive images of hand-reared fish - including the false claims that the product is "nurtured by hand, not by machines" and that "Wester Ross salmon are fed by hand three times a day" - via https://wheelerseafood.com/fish/wester-ross/

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Wheeler Seafood is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 

https://www.ftc.gov/business-guidance/resources/advertising-marketing-internet-rules-road

 

The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers

 

In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Wheeler Seafood is guilty of fraud and deception.

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

In the hope that this matter can be resolved quickly, I have copied Wester Ross Salmon's marketing team and their owners Mowi into this email. 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

Could @WheelerSeafood please correct & update the marketing of Wester Ross Salmon? https://t.co/7mMQAtPdbL
Mowi has installed automated feeders - the claim @WesterRossSalmo that the fish are "nurtured by hand, not machines" is now false! @MowiScotlandLtd
A case for the @FTC pic.twitter.com/oskx27hIid

— Don Staniford (@TheGAAIA) April 24, 2024

 

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 9:25 AM
Subject: Complaint vs Wester Ross Salmon (Mowi) - false marketing
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>

With regards to your 'members' webpage on Wester Ross Salmon: 

https://www.salmonscotland.co.uk/members/wester-ross-salmon

 

 

 

 

 

Could you please correct the information provided to the public in view of the installation of an automated feeding system at Ardmair and move by Wester Ross Salmon (Mowi) away from hand reared practices?

 

Please see enclosed below a complaint filed yesterday with Trading Standards at Highland Council.

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

Salmon Scotland is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

If you could update your webpage to better reflect the automated and mechanised nature of Wester Ross Salmon it would be much appreciated.

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

Scottish salmon @WesterRossSalmo "are hand reared, hand fed and slowly grown, favouring traditional and natural practices over modern, automated systems" claim @ScotlandSalmon
Surely this is now misleading since @MowiScotlandLtd installed automated feeding? @HighlandCouncil pic.twitter.com/4bIxLlFonZ

— Don Staniford (@TheGAAIA) April 24, 2024

 

 

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 9:55 AM
Subject: Request re. feed barge/automated feeder at Ardmair (Wester Ross Salmon/Mowi)
To: <[email protected]>, Mark Harvey <[email protected]>, Freedom of Information <[email protected]>
Cc: <[email protected]>, <[email protected]>, Christopher Birt (Councillor) <[email protected]>

Could you please provide planning information in relation to the installation of an automated feeding system and feed barge at Wester Ross Salmon's Ardmair fish farm near Ullapool?

 

Please include any planning documents, link to any documents on a portal at Highland Council, emails, photos, letters and any other information on the feeding system and feed barge currently installed at Ardmair salmon farm (the feed barge has apparently been on site since 2023).

 

Images taken last week - showcasing the automated feeding system and feed barge currently in use at Wester Ross Salmon (Mowi) at Ardmair - are available via: 

https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf

 

 

 

 

 

Speaking to local residents it is not clear how and when any authorisation and planning approval for such a mechanised feeding system was given by Highland Council.

 

Is Wester Ross Salmon (Mowi) operating illegally at Ardmair without proper planning permission for a feed barge and automated feeding system?  If not, when was the public consulted and how was the planning decision made?

 

 

Clarification and further information would be much appreciated.  Please consider this a formal Freedom of Information request via the relevant FOI and Environmental Information regulations.

 

Please provide the information electronically.

 

Please provide a receipt for this FOI request.

 

Further context - including a complaint filed yesterday with Trading Standards at Highland Council - is detailed below.

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

"Our fish are hand reared" claim @WesterRossSalmo "We don’t use unnatural management or artificial feeding regimes" @ScotlandSalmon
Surely Trading Standards @HighlandCouncil should force Mowi to tell the truth? @MowiScotlandLtd pic.twitter.com/jxduhqAmCK

— Don Staniford (@TheGAAIA) April 24, 2024

 

 

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:04 PM
Subject: Complaint re. Mowi (Wester Ross) at Ardmair near Ullapool
To: <[email protected]>

Dr Falconer,

 

Further to our phone conversation earlier this afternoon, please pass this complaint onto the relevant HSE investigation team in Scotland.

 

It has come to $camon $cotland's attention that there is a health and safety hazard caused by feed pipes piled on salmon cages at Ardmair (Isle Martin) at Wester Ross Salmon (Mowi) near Ullapool.

 

The site details with a grid reference and map are available via: https://aquaculture.scotland.gov.uk/data/fish_farms_monthly_biomass_and_treatment_reports_record.aspx?monthly_data_id=219576

 

Here is an image from 15 April 2024 showing feed pipes and other plastic 'furniture' littering the cages and blocking the walkways throughout the farm:

 

 

 

This image shows what looks like a broken bracket (bottom left corner of the photo) failing to keep all the plastic pipes in place:

 

 

 

More photos are published via: https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf

 

More background is published online via: Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

This complaint is similar to the one filed vs Mowi in 2019 by Animal Concern - see email below and detailed online via:

Video sparks HSE scrutiny of Mowi in Loch Linnhe

 

 

A spot check by the HSE of the Ardmair salmon farm would be much appreciated.  As you know full well, Mowi has an appalling track record in terms of health and safety. 

 

If you need any further information please do not hesitate to contact me.

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

 

Health & Safety complaint filed Vs. Mowi's 'hand reared' Wester Ross salmon farm at Ardmair near Ullapool@H_S_E @MowiScotlandLtd @WesterRossSalmo @ScotlandSalmon @HighlandCouncil
This photo shows plastic feed pipes blocking the walkways with what appears to be a broken bracket pic.twitter.com/GghSSUZBpI

— Don Staniford (@TheGAAIA) April 24, 2024

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:33 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could the Fabulous Fish Company please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

The Fabulous Fish Company makes similarly false claims via https://fabulousfishco.com/product/salmon-scottish/

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

The Fabulous Fish Company is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 

https://www.ftc.gov/business-guidance/resources/advertising-marketing-internet-rules-road

 

The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers

 

In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that the Fabulous Fish Company is guilty of fraud and deception.

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

When celebrity chef Nadiya Hussain visited @WesterRossSalmo in 2019 with @BBCScotland she hand fed 'artisan' salmon. Fast forward to 2024 & new owner @MowiScotlandLtd has installed automated feeders but still claims the fish are "hand reared"!
WTF?! @BegumNadiya @cherryhealey pic.twitter.com/qTULoutmos

— Don Staniford (@TheGAAIA) April 25, 2024

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:40 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>, <[email protected]>

Could Smokin' Bros please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Smokin' Brothers makes similarly false claims via https://smokin-brothers.com/blogs/blog/sustainable-salmon-farming-a-smokin-promise-to-our-oceans

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Smokin' Brothers is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:47 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Gourmet South Meat Market please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Gourmet South Meat Market makes similarly false claims via https://www.gourmetsouthmeatmarket.com/8oz-Fresh-Wester-Ross-Scottish-Salmon-Filet-p180105418

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Gourmet South Meat Market is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 

https://www.ftc.gov/business-guidance/resources/advertising-marketing-internet-rules-road

 

The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers

 

In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Gourmet South Meat Market is guilty of fraud and deception.

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:55 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could The Fish Shop please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

The Fish Shop makes similarly false claims (alongside a photo of a Wester Ross Salmon worker hand rearing fish) via https://www.passionateaboutfish.co.uk/page/westerross-salmon

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

The Fish Shop is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 4:42 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Pinney's of Orford please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Pinney's of Orford makes similarly false claims of "hand reared" Wester Ross Salmon via https://www.pinneysoforford.co.uk/product/hand-sliced-scottish-200g/

 

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Pinney's of Orford is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 4:52 AM
Subject: Fwd: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could FAO27 please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

FAO27 makes similarly false claims re. Wester Ross Salmon that "each and every salmon is entirely hand reared" (using a photo of a worker hand rearing salmon):  https://fao27.com/salmon/

 

 

 

FAO27 further claim in relation to Wester Ross Salmon that: "Our salmon are entirely hand reared, which means that people — not just machines or cameras — are on the water every day to feed and observe the fish": https://fao27.com/wester-ross/

 

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, cameras and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

FAO27 is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 5:01 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Bel & the Dragon please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Bel & the Dragon makes similarly false claims of "hand reared" (and "organically farmed") Wester Ross Salmon via https://www.belandthedragon.co.uk/blog/root-to-table-wester-ross-salmon

 

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Bel & the Dragon is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

Please note that Wester Ross Salmon is not certified as "organic" by the Soil Association: https://www.soilassociation.org/certification/check-for-organic-certification/organic-certificate-checker/

 

Will Bel & the Dragon also be correcting that false information?

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 5:23 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Farm Direct please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Farm Direct makes similarly false claims of "hand reared" and "sustainable" Wester Ross Salmon via https://farm-direct.com/products/2470-scottish-smoked-salmon-hand-sliced-100g

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Farm Direct is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

Please note that the use of the word 'sustainable' in relation to the marketing of Scottish salmon was pulled following an intervention by the Advertising Standards Authority back in 2019: https://theferret.scot/loch-duart-sustainable-advertising/

 

Selfridges were caught by Trading Standards in December 2023: https://www.telegraph.co.uk/news/2023/12/07/selfridges-remove-marketing-claiming-salmon-sustainable/

Will Farm Direct be correcting the false marketing and advertising claims on your website?

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:02 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Catanese Classic Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Catanese Classic Seafood makes similarly false claims via https://www.cataneseclassics.com/wp-content/uploads/2023/09/CCS_-Specie-Wester-Ross-Salmon-1.pdf

 

 

For example, your claim that Wester Ross Salmon is "hand-reared in every detail, never relying on machines or cameras to know how the fish are doing" is simply not true. 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, cameras and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Catanese Classic Seafood is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 

https://www.ftc.gov/business-guidance/resources/advertising-marketing-internet-rules-road

 

The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers

 

In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Catanese Classic Seafood is guilty of fraud and deception.

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:25 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Smoked by Ewe please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Smoked By Ewe makes similarly false claims of "traditional hand-rearing practices" and "sustainable farming practices" at Wester Ross Salmon via https://smokedbyewe.com/wester-ross-smoked-salmon/

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Smoked By Ewe is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

Please note that the use of the word 'sustainable' in relation to the marketing of Scottish salmon was pulled following an intervention by the Advertising Standards Authority back in 2019: https://theferret.scot/loch-duart-sustainable-advertising/

 

Selfridges were caught by Trading Standards in December 2023: https://www.telegraph.co.uk/news/2023/12/07/selfridges-remove-marketing-claiming-salmon-sustainable/

Will Smoked By Ewe be correcting the false marketing and advertising claims on your website?

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:33 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Andy Race Fish Merchants please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Andy Race Fish Merchants makes similarly false claims of "hand fed" Wester Ross Salmon via https://www.andyrace.co.uk/online-shop/smoked-salmon/

 

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Andy Race Fish Merchants is certainly not alone in falsely advertising Wester Ross Salmon as "hand fed" or "hand reared" - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:41 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Osborne's please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Osborne's makes similarly false claims of "hand rearing" at Wester Ross Salmon via https://www.osbornebros.co.uk/blog/detail/salmon.html

 

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Osborne's is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:44 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Canagan please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Canagan makes similarly false claims of "hand reared" Wester Ross Salmon via https://canagan.com/se/our-ingredients/

 

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Canagan's is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:50 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Ullapool Smokehouse please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Ullapool Smokehouse makes similarly false claims that Wester Ross Salmon "are the best independent fish farmers in Scotland and still feed their fish by hand": https://www.ullapoolsmokehouse.com/

 

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Ullapool Smokehouse is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:58 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could Chef's Box please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

Chef's Box makes the false claim that Wester Ross Salmon is "organically raised" via https://chefsbox.net/products/scottish-salmon-fillet-skin-on

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, cameras and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

Chef's Box is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 

https://www.ftc.gov/business-guidance/resources/advertising-marketing-internet-rules-road

 

The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers

 

In the case of Wester Ross Salmon - and the specific claim that the product is "organically raised" - $camon $cotland believes that Chef's Box is guilty of fraud and deception.

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 7:05 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could The Highland Cookhouse please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 

$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

The Highland Cookhouse makes similarly false claims that "Wester Ross salmon is all hand reared": https://highlandcookhouse.co.uk/suppliers/

 

 

 

 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:

 

Complaints Filed Vs Wester Ross ‘Hand Reared’ Scottish Salmon 

- Mowi-owned Wester Ross accused of misleading marketing & false advertising- Images show feed pipes & automated feeding machines at ‘hand reared’ Ardmair farm (23 April 2024)

 

 

The Highland Cookhouse is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:

 

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon (23 April 2024)

 

 

 

Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.

 

 

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

Video Nasty: 'Hand reared', 'sustainable' & 'artisan' Wester Ross Salmon leaves you sick to the stomach!
Shame on @RSPCA_official @rspcaassured @RSPCA_PATeam @ChrisGPackham @RSPCAChris @Emma_Slav @DavidBowles21 for greenwashing away welfare abuse @MowiScotlandLtd @WesterRossSalmo pic.twitter.com/OJ38vKb2eb

— Don Staniford (@TheGAAIA) April 25, 2024

Italian TV shines a light on the welfare nightmare of salmon farming!

 

Italian TV lifts the lid on the welfare nightmare of factory farmed salmon @mimandaraitre @RaiTre @FedericoRuffo @CIWF_IT @SjomatNorge @e24
Watch online via https://t.co/gnQ4XAXhF6 pic.twitter.com/J3KlptQUEh

— Don Staniford (@TheGAAIA) April 13, 2024

 

 

 

Italian TV featured the welfare nightmare of salmon farming in a prime time show broadcast on Saturday April 2024:

 

 

Italian TV shines a light on factory farmed salmon @mimandaraitre @RaiTre @FedericoRuffo @CIWF_IT
Watch in full via https://t.co/gnQ4XAXhF6 pic.twitter.com/ajnF9f8DFz

— Don Staniford (@TheGAAIA) April 13, 2024

 

 

 

 

 

 

Pinocchio should know - 'sustainable', 'organic' & 'responsible' salmon farming is a big lie! pic.twitter.com/jeicDIRkrf

— Don Staniford (@TheGAAIA) April 14, 2024

 

Fish Fraud: Catch of the Day – Exposing Salmon Scams!

 

Fish Fraud: Catch of the Day – Exposing Salmon Scams!
Complaints filed vs @asda @LidlGB @marksandspencer @Tesco & @sainsburys with the @CMAgovUK for false green claims of "responsibly farmed" Scottish & Norwegian salmon @wirraltsd @DefraGovUK
Details via https://t.co/K7rwr1QMo1 pic.twitter.com/fYgXvSrhRQ

— Don Staniford (@TheGAAIA) April 10, 2024

 

$camon $cotland is calling on consumers to publicly expose illegal labeling, deceptive marketing and false advertising of ‘responsibly sourced’ Scottish salmon in supermarkets, restaurants and online retailers.  

 

 

As part of the ‘Catch of the Day: Exposing Salmon Scams’ campaign, shoppers in supermarkets and diners in restaurants are being asked to take photos and video evidence of salmon scammers. 

 

 

 

Today (10 April), $camon $cotland submitted a complaint against supermarkets to the Competition and Markets Authority:

 

 

 

 

Read the complaint in full online here

 

 

 

 

 

 

 

 

More details are presented in a news release (10 April) online here

 

 

 

“Salmon farming is a welfare nightmare and environmental pariah,” said Don Staniford, Director of $camon $cotland.  “So much so that even the world’s most prestigious stores don't want the public finding out the horrific truth about factory farmed salmon.  It’s scandalous that Harrods, Selfridges and Fortnum & Mason have all been caught breaching labeling laws.  If the world’s best retailers are illegally marketing salmon then the scale of the fish fraud must be off the charts.  Trading Standards around the UK need to close the net on salmon scammers.”

 

 

 

Calling Consumer Vigilantes!
Here's how we caught Fortnum & Mason's posh food hall scamming gullible tourists in London @Fortnums
If @London_T_S & @CMAgovUK don't police labelling laws on Scottish salmon then it's up to everyone to step up to the plate https://t.co/3yDW4rahZG pic.twitter.com/gpS79AxAHK

— Don Staniford (@TheGAAIA) April 10, 2024

 

 

 

John Robins of Ethical Promotions told The Ferret in October 2023:

“Salmon farmers in Scotland have long sought to mislead the public into thinking of their product as the same as wild salmon migrating back to Scottish rivers and lochs and leaping up waterfalls to reach their traditional spawning grounds. Such scenes have often been used to promote the product and mislead consumers. Because the public are becoming more aware of the many negative aspects of salmon farming the industry wants to distance itself from their own failings by dropping the word ‘farmed’ from the description of their product. Like the use of the phrase ‘responsibly sourced’ this is a calculated and deliberate attempt to confuse and mislead shoppers.”

 

 

The Times reported in October 2023:

“Abigail Penny, executive director of Animal Equality, which has filmed salmon in Scottish fish farms being eaten alive by lice, said the industry’s attempt to eliminate “farmed” from its PGI labelling was “deeply troubling”.  “This move poses a serious risk of misleading consumers, jeopardising their ability to make truly informed choices,” she said.  “The inescapable reality is that tens of millions of Atlantic salmon suffer at the hands of the Scottish farmed salmon industry every year.  These naturally migratory animals are confined in cramped underwater cages that act as a hotbed for disease and lice outbreaks.”

 

 

 

Read more via:

Greenwashers Exposed: complaints filed vs "responsibly farmed" salmon sold in supermarkets

Trading Standards Complaint vs Supermarkets for Greenwashing Farmed Salmon as 'Responsible'

Media Backgrounder: The Pushback Vs Greenwashed Scottish Salmon

Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

Caught: Fish Fraud at Fortnum & Mason in London!

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

Fishy Labelling: When @Morrisons inform shoppers that "we freshly prepare your fish in Grimsby and Cornwall" is the supermarket misleading customers? @CMAgovUK
Put your reading glasses on & you discover the salmon in the fish display are "farmed in Scotland, Norway & Iceland" pic.twitter.com/8bYmKuo819

— Don Staniford (@TheGAAIA) April 2, 2024

 

 

Is all Asda fish really "responsibly sourced"? @asda
Surely Norwegian farmed salmon is the definition of "irresponsible?" @Naturvern @SjomatNorge @NFdep @PerErikSchulze @NMF_tweet @seafoodnorway @NorwaySeafoodUS @UK_NSC @ReddVillaksen pic.twitter.com/SxQHfCdPW9

— Don Staniford (@TheGAAIA) April 1, 2024

 

 

 

 

 

 

Stop the Salmon Scammers - UK supermarkets fail to provide substantive evidence of “responsibly sourced” & “responsibly farmed” Scottish & Norwegian salmon. Aldi, Asda, Coop, Lidl, M&S, Morrisons, Sainsbury’s & Tesco are all guilty of fish fraud & false green claims @CMAgovUK pic.twitter.com/C0e0TXpETd

— Don Staniford (@TheGAAIA) April 3, 2024

 

 

 

 

 

 

 

 

Greenwashers Exposed: complaints filed vs "responsibly farmed" salmon sold in supermarkets

 

Greenwashers Exposed: complaints filed vs "responsibly farmed" salmon sold in supermarkets @asda @AldiUK @coopuk @LidlGB @marksandspencer @Morrisons @sainsburys @Tesco
Please stop false marketing @wirraltsd @CMAgovUK
Salmon farming is irresponsible! @ScotlandSalmon pic.twitter.com/New47JaRHK

— Don Staniford (@TheGAAIA) April 3, 2024

 

 

 

 

 

 

 

Read $camon $cotland's complaint in full online here

 

 

 

 

 

Stop the Salmon Scammers - UK supermarkets fail to provide substantive evidence of “responsibly sourced” & “responsibly farmed” Scottish & Norwegian salmon. Aldi, Asda, Coop, Lidl, M&S, Morrisons, Sainsbury’s & Tesco are all guilty of fish fraud & false green claims @CMAgovUK pic.twitter.com/C0e0TXpETd

— Don Staniford (@TheGAAIA) April 3, 2024

 

 

Read more via:

Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

Don Staniford, the director of Scamon Scotland, told @MailOnline: "Salmon farming is a welfare nightmare and environmental pariah. 'The 'King of Fish' does not leap up waterfalls onto your dinner table - it's reared in cramped cages" @Harrods @Fortnums https://t.co/OLXHv72xVn

— Don Staniford (@TheGAAIA) March 12, 2024

 

 

 

 

 

Calling all Consumer Vigilantes!
The next time you're in a supermarket take a close look at the salmon on sale - please post photos of "responsibly farmed" & "responsibly sourced" green claims. We're compiling a dossier of fish fraud cases to file a complaint @CMAgovUK @foodgov pic.twitter.com/UtmPqYkxiK

— Don Staniford (@TheGAAIA) April 3, 2024

 

Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

 

 

 

 

 

 

 

CAUGHT @Morrisons: Supermarket caught falsely advertising farmed salmon on the side of their truck - how can factory farmed fish be truly branded as 'Catch of the Day'? @CMAgovUK @ASA_UK @wirraltsd #FishFraud #Deceptive @TheGrocer @JoannaBlythman pic.twitter.com/cey0FUI0MA

— Don Staniford (@TheGAAIA) April 1, 2024

 

 

 

Read more via:

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

Don Staniford, the director of Scamon Scotland, told @MailOnline: "Salmon farming is a welfare nightmare and environmental pariah. 'The 'King of Fish' does not leap up waterfalls onto your dinner table - it's reared in cramped cages" @Harrods @Fortnums https://t.co/OLXHv72xVn

— Don Staniford (@TheGAAIA) March 12, 2024

 

 

 

 

 

Revealed: Mowi's Isle of Rum Expansion Plans - "all my fears have come true" says resident

 

 

Revealed: Mowi's Isle of Rum Expansion Plans - "all my fears have come true" says resident @isleofrum
"Mowi will probably get their way again, bung a few thousand quid to the community to get most on side" @MowiScotlandLtd @ScotlandSalmon https://t.co/nvitAYe559 pic.twitter.com/Rw60CssPQv

— Don Staniford (@TheGAAIA) March 31, 2024

 

 

 

Norwegian giant Mowi is gearing up for further expansion off the Isle of Rum.

 

 

 

 

Mowi's environmental team headed over to the Isle of Rum for a community presentation earlier this month:

 

 

 

 

 

[The 28-page Powerpoint presentation is available on request - please email [email protected]]

 

 

 

 

One local resident who asked to remain anonymous - the Isle of Rum has a population of only 40 - told $camon $cotland:

 

"The community meeting was split as usual for and against.  Personally I have always been against the salmon farm here on Rum and I voted against it first time around but I was on the ‘losing’ side.  However, all my fears have come true since then including mass mortalities and welfare issues.  Salmon have died as a result of treatment losses and ‘weaker fish dying in poor weather conditions’ which doesn’t surprise me as there is no shelter in these exposed sites for fish to ‘shelter’ in like wild fish would possibly do.  It seems to me Mowi will probably get their way again, bung a few thousand quid to the community to get most on side.  I really don’t know how a vote will go this time around.  It's very difficult living in a small community and putting a head above the parapet!"

 

 

 

 

Mowi's Rum salmon farm only started operating in 2018 but has already experienced huge mortality, disease and welfare problems.  Scottish Salmon Watch reported in 2019:

 

 

Gruesome photos of welfare abuse and disease problems at Mowi's farm off the Isle of Rum (published online by the Scottish Government on 10 September 2019) blow out the water the company's claims that their salmon are "healthy"!

 

 

 

 

 

 

 

 

Earlier this month, the Scottish Environment Protection Agency revealed that Mowi's Rum feedlot was one of 62 salmon farms guilty of 'non-compliance':

 

REVEALED: 62 @rspcaassured salmon farms are non-compliant re. “breaches of authorisation conditions & violations” (disclosed @ScottishEPA via FOI). The non-compliance @ScotlandSalmon includes @MowiScotlandLtd @scotseafarms @CookeScotland @LochDuartSalmon @BetterBreeding & OSH pic.twitter.com/qGCCwOZPtL

— Don Staniford (@TheGAAIA) March 27, 2024

 

 

 

 

Mowi's 'community presentation' on the Isle of Rum earlier this month was at pains to stress the financial benefits of disease-ridden salmon farming (to offset welfare abuse and environmental pollution):

 

 

 

 

 

The Sunday Herald revealed in 2012 that Mowi had offered islanders on nearby Colonsay "bribes" to set up a new salmon farm. 

 

 

 

Mowi attempted - and it seems, failed - to expand off the neighbouring Isle of Canna.   Geraldine MacKinnon, chair of the Canna Development Trust, told The Guardian in 2019 that the islanders were split over the proposal and have been in close contact with neighbours on Rum and Muck, where Mowi already has two fish farms. “People haven’t made up their minds either way,” she said. “It’s a massive decision, so people just want to take their time.”

 

 

 

A quick look at the Scottish Government's Fish Health Inspectorate 'Mortality Information' reveals that Mowi has reported 389,910 dead farmed salmon via 44 'Mortality Event Reports' since June 2019 at their Rum salmon farm:

 

 

 

 

 

 

Mowi's expansion plans off the Isle of Rum will inevitably double-down on mortalities and welfare abuse. 

 

 

 

 

The question is: do residents on the Isle of Rum have the stomach for further expansion even if Mowi promises 6 new jobs, new houses and loadsamoney:

 

 

 

 

For any residents still sitting on the fence, Netflix's 'Seaspiracy' offers an insight into the real monster in the lochs of Scotland:

 

Skip Scottish salmon this Easter!
Video footage featured in Netflix's @seaspiracy shows what @rspcaassured 'welfare friendly' & 'responsible' @ASC_aqua salmon farming means in practice.
Please boycott @MowiScotlandLtd salmon sold @sainsburys @Tesco @LidlGB @AldiUK @asda pic.twitter.com/9gJMvqke7m

— Don Staniford (@TheGAAIA) March 27, 2024

 

 

 

 

 

 

Other video footage exposing the deadly menace of Mowi is worth watching before residents on the Isle of Rum pocket any 'bribes' on offer:

 

Video footage shot inside Mowi's @rspcaassured salmon farm on the Isle of Skye - the next time you see RSPCA Assured 'responsibly farmed' Scottish salmon in a supermarket please remember how this fish was tortured to death @RSPCA_official @MowiScotlandLtd [Images: Ecotricity] pic.twitter.com/BhJtQTIJkf

— Don Staniford (@TheGAAIA) March 24, 2024

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

I will leave the final message for Mowi who ended their 'community presentation' on the Isle of Rum with this slide:

 

 

 

CENSORED: Herald deletes photo showing "illegal & unsafe" filming inside Mowi salmon farm

 

 

 

 

Censored: @heraldscotland delete offending photo of 'Kayak Vigilante' filming inside a @MowiScotlandLtd salmon farm. Did the deletion occur @kacnutt after lobbying by the $almafia @ScotlandSalmon @TavishScott as happened with @BBCNews?
Thanks to @GettyImages & @germanocean pic.twitter.com/TOZ4ZMYJHx

— Don Staniford (@TheGAAIA) March 28, 2024

 

 

Photo Bomb: the image used @heraldscotland to illustrate today's news story @ScotlandSalmon @TavishScott was branded 'illegal' by $almafia lobbyists when it was used @BBCNews. Thankfully @GettyImages & photographer @germanocean refused to delete it https://t.co/12zVnjkNhT pic.twitter.com/rWfCxbH34w

— Don Staniford (@TheGAAIA) March 28, 2024

 

 

 

Read more via:

BBC delete 'illegal' photo after complaint by Norwegian Salmafia!

Scottish Salmon Hires New 'Head of Communications' to Combat Extreme Activism 

Lobbyist for 'Scottish' Salmon Caught Telling Pack of Lies on BBC Scotland 

Policing 'Scottish' Salmon - when is 'extreme activism' judged trespass?

Censored: Welfare Abuse on Salmon Farms

Sunday National/Ferret: "Salmon company Mowi rapped over fish welfare after 700,000 deaths"

 

 

Here's the story behind the story - detailing how a lobbyist at 'Scottish' Salmon persuaded the BBC to ditch a photo detailing secret filming at a salmon farm @BBCNews @BBCScotlandNews @GettyImages @SSPOsays @NatTylerDigital @germanocean @BBCDouglasF https://t.co/FXCmv2cV1j #BBC pic.twitter.com/TqNQ45VDaL

— Don Staniford (@TheGAAIA) May 30, 2021

 

 

 

 

REVEALED: 62 salmon farms in "non-compliance"

 

REVEALED: 62 @rspcaassured salmon farms are non-compliant re. “breaches of authorisation conditions & violations” (disclosed @ScottishEPA via FOI). The non-compliance @ScotlandSalmon includes @MowiScotlandLtd @scotseafarms @CookeScotland @LochDuartSalmon @BetterBreeding & OSH pic.twitter.com/qGCCwOZPtL

— Don Staniford (@TheGAAIA) March 27, 2024

 

 

Download the list in full online here

 

 

 

 

 

 

Read more via:

Biomass Breaches - when will SEPA revoke salmon farm licences?

Slicegate: How SEPA Opened the Floodgates to Toxic Scottish Salmon (Following Intense Lobbying from the Salmafia)!

SEPA Boss Quits - Scotland's Environmental Watchdog is Dead in the Water!

Greenwashing by Scottish Salmon - as sponsored by SEPA!

Fish farm pollution rules relaxed for Brexit

Fury as fish farm pesticide pollution rises 72% in a year

Under the Cloak of Coronavirus: SEPA open the floodgates to lobster-killing chemicals!

6 green rules that have been relaxed in response to Covid-19

The Ferret: "Environmental rules for salmon farming industry relaxed"

SEPA relax environmental controls during Coronavirus crisis

Shame on SEPA the Laggard not Leader (even the sloths at SSPO are quicker at publishing data)!

EXPOSED: Scottish Salmon's Cascading Use of Cancer-Causing Chemical

Salmon farming giant Mowi probed over chemical use

Leading fish farm watchdog joins fish farm industry

Fish farming industry bids to relax limits on toxic pesticide

All is Not Well With Sick Scottish Salmon

The Scottish Environment Pollution Agency

SEPA's Shame on Salmon Farming

Slicegate: Anatomy & Chronology of an Environmental Lobotomy - How the Scottish Environmental Protection Agency was Sliced to death by the Scottish Government and salmon farming lobby

 

 

 

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

 

Fish Fraud Exposed: Master chef caught illegally advertising Scottish 'caught' steelhead seatrout - in fact it's factory farmed @KamesFishFarm not wild!
Will @chefandyspence be issuing a public apology?@BoarsHeadFife @AAHospitality @MichelinGuideUK @FSScot @ASA_UK @CMAgovUK pic.twitter.com/PYfQTKANXn

— Don Staniford (@TheGAAIA) March 25, 2024

 

 

 

Last week (21 March 2024), I asked Chef Andy Spence of the Boar's Head where the Scottish 'caught' steelhead seatrout was caught by a fisherman:

 

Chef Spence - re. your claim on Intragram this week that the Scottish steelhead seatrout is "caught" https://t.co/IZvyAtASOB
Where was this wild fish product caught by a fisherman? pic.twitter.com/Iupq5tPxet

— Don Staniford (@TheGAAIA) March 21, 2024

 

 

 

Apparently asking master chefs questions of where they source food is not very nice!

 

 

Chef Spence - false labelling, marketing & advertising of farmed fish as wild 'caught' is fraud & illegal! If the Scottish steelhead seatrout you describe as "caught" is actually farmed @KamesFishFarm then you should do the right thing & correct it immediately @FSScot… pic.twitter.com/NFXedNKgDs

— Don Staniford (@TheGAAIA) March 21, 2024

 

 

"I am the cook pal.....take it up with the supplier and don't make my life harder then it needs to be," he replied:

 

 

Iam the cook pal.....take it up with the supplier and don't make my life harder then it needs to be.......

— Andrew Spence (@chefandyspence) March 21, 2024

 

 

 

Master Chef Andy Spence immediately blocked me from his Instagram page:

 

 

 

 

Here is his original - and illegal - Instagram post (as it was seen on 20 March 2024) claiming the Scottish steelhead seatrout was caught:

 

 

In close up:

 

 

 

 

After the issue of illegality was raised on 21 March 2024, master chef Andy Spence deleted reference to caught:

 

 

 

 

Here is an email I sent master chef Andy Spence:

 

 

From: Don Staniford <[email protected]>
Date: Thu, Mar 21, 2024 at 6:40 AM
Subject: Query re: "caught" Scottish steelhead seatrout
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>

 

Chef Spence,

 

I was interested to read on your Instagram page this week that the Scottish steelhead seatrout marketed, advertised and served at the Boar's Head was "caught": https://www.instagram.com/p/C4t5h9DoBCF/

 

Where was this wild fish product hooked by a fisherman?

 

 

 

I also Tweeted this question via https://twitter.com/TheGAAIA/status/1770690279403585879

 

A swift reply would be much appreciated. 

 

As I am sure you are aware, deceptively marketing/advertising/labelling farmed fish as wild "caught" is illegal. Seafish (copied in here along with some of the people you tagged in your Instagram post) may be able to give you some advice on labelling laws: https://www.seafish.org/trade-and-regulation/seafood-traceability-and-labelling-regulations/the-fish-labelling-regulations/ 

 

Food Standards Scotland (also copied in here) may also be able to provide advice on labelling farmed and wild fish products correctly: https://www.foodstandards.gov.scot/business-and-industry/safety-and-regulation/labelling

 

As background to fish fraud, you may be interested in:

 

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

 

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

 

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

 

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

 

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

 

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

 

Loch Duart drops "sustainable" claim after advertising ruling

 

 

If the wild "caught" Scottish steelhead seatrout product you are advertising and marketing is actually sourced from a factory fish farm, an immediate correction and retraction would be much appreciated.

 

I had the misfortune back in 2021 to visit a Kames steelhead seatrout farm at Shuna Castle near Craobh Haven and the welfare abuse and mass mortalities left me sick to the stomach: https://twitter.com/TheGAAIA/status/1437022474470834176

 

You can watch video footage of Scottish steelhead seatrout farmed by Kames via: https://donstaniford.typepad.com/my-blog/2021/09/videos-of-welfare-abuse-at-kames-fish-farming-in-the-sound-of-jura-shuna-castle.html

 

If the Boar's Head is sourcing farmed steelhead seatrout from Kames Fish Farm - not from wild "caught" stocks - then I am sure your customers would be shocked to see the horrific conditions of fish farming at Kames: https://vimeo.com/602980849

 

If you are cooking with farmed steelhead seatrout from Kames - as opposed to the wild "caught" fish which you claim on Instragram - you may wish to watch video footage (seen by 2.3 million people) of a Kames fish farm worker assaulting a concerned local: https://twitter.com/TheGAAIA/status/1746852702301147389

 

 

Best fishes,

 

Don Staniford

 

Director, $camon $cotland 

 

 

 

Here's why it's vital that marketing & advertising laws are enforced - there is a world of difference between wild 'caught' & farmed fish. When @chefandyspence @BoarsHeadFife falsely - and illegally - showcased Scottish 'caught' steelhead seatrout he was guilty of fish fraud pic.twitter.com/BAFND0Whf6

— Don Staniford (@TheGAAIA) March 25, 2024

 

 

 

 

 

 

 

 

 

 

 

 

When I asked you polite questions on Instagram a few weeks ago you blocked me! Thanks for deleting your false claim that Scottish steelhead seatrout was wild 'caught'. Which @kamesfishfarm does your steelhead seatrout come from? This one at Shuna Castle? https://t.co/Q4hf6vb30H pic.twitter.com/pKNvusfZj3

— Don Staniford (@TheGAAIA) March 30, 2024

 

 

 

 

'Caught' clearly means wild fish not farmed. Fish must be labelled with the following: production method (caught at sea, caught in fresh water, farmed or cultivated) https://t.co/lnjkmESLU5

— Don Staniford (@TheGAAIA) March 30, 2024

 

The Scotsman: "Fish disease detected at RSPCA-approved salmon farm"

 

"Infectious fish disease detected at RSPCA-approved salmon farm" reported @TheScotsman yesterday. "Infectious salmon anaemia (ISA) was found among the fish population at Loch Duart’s Lochmaddy salmon farm, an RSPCA-approved site" @LochDuartSalmonhttps://t.co/maeDtO52kG #ISA pic.twitter.com/wpgw8douJq

— Don Staniford (@TheGAAIA) March 21, 2024

 

The Scotsman reported (20 March 2024):

 

The Scotsman: "Infectious salmon anaemia was found among the fish population at Loch Duart’s Lochmaddy salmon farm....The disease was first reported in Norway in 1984, but has since been reported in Canada, USA, Faroe Islands, Ireland & Scotland" https://t.co/9xovc2uK44

— Don Staniford (@TheGAAIA) March 22, 2024

 

 

 

 

 

 

The Stornoway Gazette reported (21 March 2024):

 

 

Tavish Scott @Sygazette: "One of the most active campaigners has been described by court judges as ‘akin to a zealot’ and is now subject to a court order banning him from setting foot on dozens of salmon farms, with potentially more farm bans to follow" https://t.co/atBty58Gpk

— Don Staniford (@TheGAAIA) March 22, 2024

 

 

 

Salmon Business reported (19 March 2024):

 

‘Malicious & inflammatory’: Producer slams claims of ISA infection at Scottish farm @Salmon_Business
Documents @scotgov circulated by prominent anti salmon activists show a single fish tested positive for ISA @LochDuartSalmon's Lochmaddy site https://t.co/gUS03Wmy3v #LochDuart pic.twitter.com/ICEBQRRRf6

— Don Staniford (@TheGAAIA) March 20, 2024

 

 

 

The Scottish Government's Fish Health Inspectorate slipped out 'Case Information' on Loch Duart's Lochmaddy salmon farm last month including:

 

Breaking News: Infectious Salmon Anaemia reported by @ScotGovMarine at Loch Duart's @rspcaassured Lochmaddy salmon farm @LochDuartSalmon
"One fish tested positive for infectious salmon anaemia virus (ISAV) by qPCR" @scotgov @ScotlandSalmon https://t.co/ner4B5NLyN @TavishScott pic.twitter.com/zZ08SbeUvp

— Don Staniford (@TheGAAIA) March 19, 2024

 

 

 

Read more via:

Infectious Salmon Anaemia Reported at RSPCA Assured Bakkafrost in Scotland

Bakkafrost is dead in the warming waters of Scotland!

Foreign Egg Imports Flooding Scotland = Game Ova for ‘Scottish’ Salmon!

Letter to Scottish Ministers: Please Close the Border to Imports of Salmon Ova, Parr & Smolts!

FOI Lifts Lid on Scotland's Secret: ISA in Scottish Salmon Officially Reported in September 2021 to World Organization for Animal Health

Iceland Still Importing Ova to 'Scottish' Salmon Farms Despite Disease Risks

Escape at ISA-Hit Laxar - why is 'Scottish' Salmon Still Importing Millions of Ova from Iceland?

Imported ova "are all tested for a plethora of diseases" claims Hendrix/Landcatch

Front Page Splash on ISA at Landcatch in the Argyllshire Advertiser!

Game Ova for Imports & Exports: Close the Borders to Stop the Spread of Diseases & Genetic Pollution!

Infectious Salmon Anaemia Reported at Landcatch’s Ormsary Hatchery in November – was ISA imported via infected salmon eggs (ova) from Iceland?

Iceland Slaughters ISA-Infected Salmon - is Scotland next in the firing line?

ISA hits Scottish Sea Farms owner SalMar in Norway - how many hidden cases are lurking on salmon farms in Scotland?

Letter to Scottish Ministers calling for a ban on ova imports from Iceland

Revealed: Infectious Salmon Anaemia Lurking in Scottish Salmon

Scottish Ministers with Egg on Their Faces - is it game ova for imports of salmon eggs from Iceland & Norway?

Scottish Scamon Eggsposé: The Foreign Companies Importing Over 320 Million Salmon Eggs (Ova) Into 'Scottish' Fish Farms Since 2016!

Press Statement: Ban All Ova Imports to Protect 'Scottish' Salmon!

ISA in Iceland - will Scotland ban ova imports to prevent disease risks as with Norway?

Mowi fined for breaching ISA laws in Norway - is ISA lurking at Mowi salmon farms in Scotland?

Top story on Intrafish reports on ISA at Scottish Sea Farms!

Salmon Farming is Like the Black Death Plague!

Mowi's Mortality Nigthmare - Farmed Salmon is Dead in the Water!

Breaking News: ISA reported at RSPCA Assured Scottish Sea Farms on the Isle of Mull

Damning Disease Report for RSPCA Assured Scottish Sea Farms in Loch Spelve

Letter to Scottish Ministers re. ISA in Scottish Salmon

Media Backgrounder: Scottish Salmon’s Recurring ISA Nightmare

Media Backgrounder: Norway’s Infectious Salmon Aquacalypse – Going Global Since 1984!

Norway's Infectious Salmon "Horror Show" Secretly Playing Now In Scotland?

Norwegian Salmon Egg Exports Banned Due to Disease Risks

Mail On Sunday: "90% of Scottish salmon 'ISN'T' from Scotland' - 66m eggs from abroad"

Salmon Eggsclusive: Scotland's 'King of Fish' is Now Viking Not Scottish!

The Ferret: "Deadly virus outbreak prompted fears over import of fish farm eggs to Scotland"

Game Ova for Scottish Salmon - Deadly disease delays egg imports from AquaGen in Norway

Concerns raised over Scottish salmon roe imports

'Secret' Scottish Salmon - Norwegian-owned Scottish Sea Farms refuse to disclose information for ova imports as it would "cause substantial harm to their commercial interests"

Government 'failing to protect Scottish salmon'

 

 

 

BREAKING NEWS: Infectious Salmon Anaemia reported @rspcaassured Bakkafrost Scotland in Loch Striven! @ScotlandSalmon @TavishScott @ScotGovMarine #ISA
Full story via https://t.co/dPNo9LUR2B #Bakkafrost pic.twitter.com/9bfL21wIlW

— Don Staniford (@TheGAAIA) February 20, 2024

 

 

 

“The Scottish Government should immediately ban imports of salmon ova to stop the spread of deadly diseases & infectious viruses” said Don Staniford, Director of Scamon $cotland @WeAreBenchmark @scotgov @MowiScotlandLtd @CookeScotland @BetterBreeding @ScotlandSalmon @TavishScott pic.twitter.com/Tw0hBj5kOS

— Don Staniford (@TheGAAIA) February 19, 2024

 

"Anti-salmon farming activist loses court fight with Mowi - Staniford wins some ground but remains banned"

 

 

 

 

 

 

Fish Farming Expert reported (14 March 2024):

 

 

 

Staniford told Fish Farming Expert: “I will be reviewing the judgment with my legal team - including any options for an appeal - and will respond in due course.” @salmonfarming1 @MowiScotlandLtd @AbdnConsidine https://t.co/KTaP7IDcoq

— Don Staniford (@TheGAAIA) March 14, 2024

 

 

 

 

Fish Farmer reported (14 March 2024):

 

 

"Staniford has used covertly filmed video to back up his argument that finfish aquaculture is damaging to the environment & to the fish being farmed. His typical approach has been to row to the farms by kayak at dawn before staff arrive on site"https://t.co/BWBiCexgVO

— Don Staniford (@TheGAAIA) March 14, 2024

 

 

 

 

Intrafish reported (14 March 2024):

 

 

 

"Court rejects Staniford appeal over Mowi ban - the activist is still banned from boarding Mowi's farms in Scotland.....Mowi Scotland did not respond to a request for comment" @IntraFish @MowiScotlandLtd @AbdnConsidine @ScotlandSalmon @CrownEstateScot https://t.co/UNn7c5Dqhw

— Don Staniford (@TheGAAIA) March 14, 2024

 

 

 

 

Salmon Business reported (14 March 2024):

 

 

 

Breaking: Court delivers opinion in Mowi Scotland vs. Don Staniford appeal - Interdict prohibits well known activist from boarding or entering onto Mowi’s marine farm structures @Salmon_Business @MowiScotlandLtd https://t.co/j2zu9IjkxN

— Don Staniford (@TheGAAIA) March 14, 2024

 

 

 

A Crowd Justice fund-raiser is still taking donations online here

 

 

 

 

Read more via:

Slapback vs the $almafia: Scottish Anti-SLAPP Summit in Glasgow

The Ferret: "Hundreds of green activists face legal threats from private companies and governments"

Scottish Anti-SLAPP Summit Hits Glasgow on 26 February!

Podcast: "The Chilling Effect of SLAPPs in Scotland"

"Mowi gives ground over ban on activist" (Fish Farming Expert)

Mowi vs Staniford Heads to the Sheriff Appeal Court in Edinburgh!

Crowd Justice campaign launched to fight legal action by Mowi, Bakkafrost & Norskott Havbruk (Scottish Sea Farms)!

Mowi Appeal Hearing Set for 1 February 2024!

SLAPP Attack: Bakkafrost's Chilling Writ Attempts to Shut Down Surveillance!

Private Eye: "Kayak kibosh"

GEO Podcast: "When Staniford is on the move, salmon farmers' alarm bells are ringing"

The Herald's Vicky Allan: "David vs three Goliaths"

Norway's E24 reporting on 'Zombie' Bakkafrost's SLAPP!

Scottish Anti-SLAPP Summit in Glasgow in February 2024 - spotlight on the $almafia!

$LAPPing Back the $almafia!

Most Read: "Anti-salmon farm activist suffers new legal blow"

"Bakkafrost goes after anti-salmon farming activist in new legal case" (Intrafish)

'Zombie' Bakkafrost SLAPPs Back vs Horror Videos!

Fighting Back Vs the $almafia's $LAPPs (in the spirit of David slaying Goliath)!

Anti-SLAPP conference in London - fighting back vs the $almafia!

‘End Salmon Farming’ Tour Kicks Off Despite Legal Threats by Norwegian $almafia!

Legal Threat by Scottish Sea Farms (Norskott Havbruk): "your actions....jeopardise the welfare of the fish"

Mail On Sunday: "Salmon activist who's been banned from going within 50ft of dozens of fish farms"

The Times: "Kayak vigilante goes undercover to expose salmon farming ‘horror’"

EXPOSED: Welfare Abuse at RSPCA Assured Wester Ross Salmon Farm

Videos & Photos: Welfare Abuse at Wester Ross Fisheries (Mowi) in Loch Broom

E24: "Mowi går til retten for å stoppe lakseaktivist - Mowi vil stoppe Don Staniford fra å nærme seg oppdrettsanleggene i Skottland"

Private Eye on Mowi's SLAPP in the face of public access/interest!

Oban Times: "Fish farming giant denies it wants to gag activist"

"Mowi Scotland denies it wants to ‘gag’ activist" (Fish Farmer)

SLAPPed by Norwegian Giant Mowi!

"Mowi court battle with notorious salmon farming opponent gets underway in Scotland" (Intrafish)

The Oban Times: "Mowi takes anti-salmon farming campaigner to court"

Pyrrhic Victory or Legal Loss - Mowi's 'asymmetric war' is doomed to failure!

Mowi Ignores Newton's 'Third Law of Motion' - for every action, there's an equal & opposite reaction!

Censored: Trade Press Ignore 'Droit de Response' (Right of Reply) - until politely asked to do so!

"The People Are Disgusted With Mowi's Legal Action Against Don Staniford - Stop Buying Mowi Salmon!"

Mowi Actively Courts Trade Press Backlash Vs 'Irrational' & 'Fanatical' Activist!

STV News: "Salmon farm firm takes legal action against animal welfare campaigner"

Press statement on lawsuit vs Mowi

Mowi press release: "Court order sought to protect health and safety"

 

 

"The anti-salmon farming activist Don Staniford is celebrating what he believes will be a partial victory in his appeal against an interdict preventing him from making unauthorised visits to Mowi Scotland fish farms" @salmonfarming1 @MowiScotlandLtd https://t.co/G51Dry4UGZ

— Don Staniford (@TheGAAIA) February 1, 2024

 

 

 

Legal Update: The Sheriff Appeal Court ruled yesterday that I can't board salmon farms @MowiScotlandLtd but I can 'encourage' others so long as I don't 'facilitate' or 'instruct'. I can operate drones & go within 15 metres. Here's @rspcaassured video footage shot before the ban pic.twitter.com/fbQlvJktIR

— Don Staniford (@TheGAAIA) March 15, 2024

 

 

 

 

Lifting the lid on @rspcaassured Mowi salmon - this is what 'welfare friendly' & 'responsible' Scottish salmon greenwashed via @ASC_aqua @tesco & @sainsburys really looks like. No wonder Mowi's lawyers are desperate to keep the public away! @AbdnConsidine @MowiScotlandLtd #Mowi pic.twitter.com/qRan2rKhKw

— Don Staniford (@TheGAAIA) March 20, 2024

 

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

 

 

Don Staniford, the director of Scamon Scotland, told @MailOnline: "Salmon farming is a welfare nightmare and environmental pariah. 'The 'King of Fish' does not leap up waterfalls onto your dinner table - it's reared in cramped cages" @Harrods @Fortnums https://t.co/OLXHv72xVn

— Don Staniford (@TheGAAIA) March 12, 2024

 

 

 

MailOnline reported (12 March 2024):

 

 

Don Staniford keeps the pressure on the salmon farming industry by investigating the most expensive retailers in London and catching them out.
BRAVOhttps://t.co/6mIBLKLGha pic.twitter.com/fB5bfenBTN

— Free Salmon (@salmon_free) March 12, 2024

 

 

 

The MailOnline article by consumer affairs editor Sean Poulter included:

 

 

 

 

 

 

 

Feargal Sharkey Tweeted:

 

 

"Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo."

Oh dear, oh dear, oh dear, Harrods and Fortnum & Mason
deceiving their customers whatever next?https://t.co/PMhVnqZoWq

— Feargal Sharkey (@Feargal_Sharkey) March 12, 2024

 

 

 

Read more via:

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

 

 

World’s Best Busted: Harrods Caught in Salmon Scam!
Video shot inside @Harrods Food Hall - watch how consumer vigilantes stopped illegal labeling of farmed salmon as wild @SevernWye @faroesenews @IntraFish @undercur @salmonfarming1 @fishfarmermag @thefishsite @Rick_Stein pic.twitter.com/v76eqkiaDH

— Don Staniford (@TheGAAIA) March 5, 2024

 

Caught: Fish Fraud at Fortnum & Mason in London!

 

 

 

 

Download a complaint filed with Trading Standards at the Royal Borough of Kensington and Chelsea on 7 March 2024 online here

 

 

Calling Consumer Vigilantes!
Here's how we caught Fortnum & Mason's posh food hall scamming gullible tourists in London @Fortnums
If @London_T_S & @CMAgovUK don't police labelling laws on Scottish salmon then it's up to everyone to step up to the plate https://t.co/3yDW4rahZG pic.twitter.com/gpS79AxAHK

— Don Staniford (@TheGAAIA) April 10, 2024

 

World’s Best Busted: Harrods Caught in Salmon Scam

 

 

 

World’s Best Busted: Harrods Caught in Salmon Scam!
Video shot inside @Harrods Food Hall - watch how consumer vigilantes stopped illegal labeling of farmed salmon as wild @SevernWye @faroesenews @IntraFish @undercur @salmonfarming1 @fishfarmermag @thefishsite @Rick_Stein pic.twitter.com/v76eqkiaDH

— Don Staniford (@TheGAAIA) March 5, 2024

 

 

Download press release and media backgrounder online here

 

 

 

 

 

 

 

Read more via:

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

“No amount of greenwashing will alter the fact that salmon farming is inherently unsustainable. This victory is a shot across the bow of retailers who continue to make false green claims about ‘responsibly sourced’ Scottish salmon” https://t.co/yXXerQc963 @Telegraph @Selfridges

— Don Staniford (@TheGAAIA) December 7, 2023

 

"Salmon Wars! Shops sue on 'price-fixing'" (Daily Mail)

"The EC's price-fixing investigation has lifted the lid on a fishy cartel which has conspired to dupe both supermarkets and consumers. 'The Salmafia must be held to account and exposed as a sham, scam and consumer con" @MailOnline https://t.co/pOU8JmBAox

— Don Staniford (@TheGAAIA) March 1, 2024

 

 

 

Mail Online reported (1 March 2024):

 

Staniford told @MailOnline the legal case turns a spotlight on what is a 'fishy cartel'. "Salmon no longer leaps up waterfalls onto your plates. All Scottish salmon is farmed in factory cages owned by multinationals who are like the McDonald's of the sea" https://t.co/pOU8JmBAox

— Don Staniford (@TheGAAIA) March 2, 2024

 

 

 

 

Here's the newspaper version published in The Scottish Daily Mail (2 March 2024):

 

 

Salmon Wars @MailOnline: "The EC's price-fixing investigation has lifted the lid on a fishy cartel which has conspired to dupe both supermarkets and consumers. The Salmafia must be held to account and exposed as a sham, scam and consumer con" @marksandspencer @scotseafarms pic.twitter.com/my13odVxcs

— Don Staniford (@TheGAAIA) March 3, 2024

 

 

 

 

Leroy Seafood (co-owner of Scottish Sea Farms) reported in their Q4 2023 financial report published on 28 February 2024:

 

 

"In February 2024 a group of British supermarkets issued claims for damages in the UK against several Norwegian-owned aquaculture companies, including companies in the Lerøy Seafood Group" (Leroy Seafood Q4 2023 report) https://t.co/IKCtqofXKX @EuropeanCommiss #Salmafia pic.twitter.com/EEHEyaEbvZ

— Don Staniford (@TheGAAIA) February 29, 2024