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06/23/2021

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

 



 



 

Applecross Smokehouse blog June 2021 #5 Facebook post

 

 

 

Applecross Smokehouse is deceiving customers with their false claims of "sustainable" salmon. 

 

Applecross Smokehouse blog June 2021 #3

 

 

Applecross Smokehouse's web-site claims that "Our Scottish Salmon is sourced from sustainable fisheries in the Scottish Highlands and is RSPCA Assured":

 

Applecross Smokehouse blog June 2021 #1

Applecross

 

 

 

Applecross Smokehouse's web-site claims: "RSPCA Assured, (previously Freedom Food), is the RSPCA’s ethical food label dedicated to farmed animal welfare.  Their vision is for all farmed animals to have a good life and to be treated with compassion and respect".

 

 



 

 

Compassion in World Farming certainly take issue with the RSPCA's vision of "compassion and respect" shown by RSPCA Assured salmon farms.  Here's video footage of RSPCA Assured salmon farms published by Compassion in World Farming and OneKind in March 2021.

 



 

Here's photos of RSPCA Assured Scottish salmon showing a painfully abject lack of compassion and respect.

 

RSPCA Tweet #7

 

 

 

 

 

 

 

Video footage of RSPCA Assured Mowi salmon features in Netflix's global hit 'Seaspiracy'.

 

 

 

 

 

Here's video footage of Mowi's RSPCA Assured salmon farm in Loch Greshornish.

 

 

 

 

In February 2020, Scottish Salmon Watch wrote to the RSPCA asking them to stop certifiying 'welfare friendly' farmed salmon.

 

 

 

 

 

In May 2021, video footage shot by Scottish Salmon Watch at an RSPCA Assured salmon farm in Loch Spelve led to the withdrawal of RSPCA certification. 

 

 

 

In April 2021, Scottish Salmon Watch scored a victory against Rick Stein for misleading marketing. 

 

 

 

BBC News reported (15 April 2021):

 

BBC Rick Stein 15 April 2021

BBC Rick Stein 15 April 2021 #2

BBC Rick Stein 15 April 2021 #3

BBC Rick Stein 15 April 2021 #4

BBC Rick Stein 15 April 2021 #5

 

 

In April 2021, Scottish Salmon Watch also filed a complaint with Trading Standards against Belhaven Smokehouse in East Lothian for misleading marketing and deceptive advertising regarding their 'quality salmon' sourced "from the wild waters of Shetland". 

 

 

 

 

 

In April 2019, salmon farming company Loch Duart was forced to drop the word 'Sustainable' from their marketing materials after a ruling from the Advertising Standards Authority.

 

 

Ferret 5 April 2019 #1

 

 

 

 

 

In March 2021, a class action lawsuit in the United States has resulted in salmon farming giant Mowi (Scotland's largest salmon farming company) not being permitted to use the phrase "sustainably sourced" in their marketing.

 

 

 

 

Intrafish reported (18 March 2021):

 

Ducktrap settlement blog March 2021 #4

Ducktrap settlement blog March 2021 #5

 

 

Intrafish's Drew Cherry wrote (18 March 2021):

 

Ducktrap settlement blog March 2021 #12

Ducktrap settlement blog March 2021 #13

Ducktrap settlement blog March 2021 #14

Ducktrap settlement blog March 2021 #15

 

 

 

 

 

Read more via 'Scottish Scamon'.

 

Belhaven blog 29 April 2021 #7

Scottish Scamon poster with film strip low res

 

Scamon Noir poster with Gustav

 

More news via:

Complaint re. 'Wild' Shetland Salmon Filed with Trading Standards in East Lothian

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

Daily Mail: "Caught out! Rick Stein's online shop is forced to clarify 'misleading' claim that its salmon is from English river - when it was actually from the Faroe Islands"

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Beware Scottish Salmon's Online Scam!

Rick Stein's smoked salmon scam - a fishy case of deceptive advertising & misleading marketing?

 

 

 

 

 

 

 

 

 

Appendix:

 

From: Don Staniford <[email protected]>
Date: Wed, Jun 23, 2021 at 11:25 AM
Subject: Breach of Trading Standards
To: <[email protected]>
 
The Applecross Smokehouse web-site claims that your farmed salmon is from "sustainable sources" and that your Smoked salmon is "is sourced from sustainable fisheries".
 
Surely this is a misleading consumer claim and a case for Trading Standards?
 
 
Where is your 'sustainable' Scottish salmon sourced from?
 
Thanks,
 
Don Staniford
 
Director, Scottish Salmon Watch

Posted at 10:54 AM |

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