Complaint filed today vs Sainsbury's for falsely advertising "responsibly sourced salmon" @ASA_UK
— Don Staniford (@TheGAAIA) May 4, 2022
"No amount of greenwashing can hide the fact that Scottish salmon farming is inherently unsustainable and irresponsible" @sainsburys @ASC_aqua @rspcaassured https://t.co/vomcYIZ4Cd pic.twitter.com/ZMQQDMiLFn
$camon Scotland today (4 May 2022), filed a complaint with the Advertising Standards Authority against Sainsbury's for falsely advertising "responsibly sourced" Scottish salmon - read the complaint in full online here.
Big ad for "responsibly sourced salmon" in this weekend's @theipaper . No mention of in 2014 460,000 tonnes of wild-caught fish were used to produce 179,000 tonnes of salmon in Scotland. What's sustainable about that? @rspcaassured @TheGAAIA @SainsburysNews pic.twitter.com/wI5wMp1KEr
— Sue Everett (@suesustainable) April 24, 2022
"How can ASC-certified Scottish salmon be advertised and marketed by Sainsbury’s (and other retailers) as 'responsibly sourced' when mortality rates, disease problems, toxic chemical use and use of antibiotics are so high?" wrote $camon Scotland. "How can it be deemed 'responsible' to source from salmon farms infested with parasites which peer-reviewed science has shown can be lethal to wild fish?"
"In conclusion, $camon $cotland reiterates the hard evidence submitted in November 2021 and alerts the ASA to new data on the irresponsible use of antibiotics and chemicals; mass mortalities of farmed salmon and cleaner fish; and lice infestation on ASC-certified salmon farms," concluded the complaint to the ASA (4 May 2022). "Sainsbury’s is clearly guilty of deceptive advertising and should be forced to remove all adverts claiming to source from “responsible” salmon farms in newspapers, Facebook and other media. Please send Sainsbury’s the crystal clear message that they cannot continue misleading consumers about the provenance of farmed salmon. No amount of greenwashing by the ASC, RSPCA Assured and supermarket advertisers can hide the fact that Scottish salmon farming is inherently unsustainable and irresponsible."
Read the ASA complaint in full online here
Complaint filed @asa_uk Vs @sainsburys for deceptive advertising of "responsibly sourced" Scottish salmon @ASC_aqua @rspcaassured
— Don Staniford (@TheGAAIA) May 4, 2022
"Sainsbury’s is clearly guilty of deceptive advertising and should be forced to remove all adverts" writes Scamon Scotland https://t.co/vomcYIZ4Cd pic.twitter.com/v16obcf4IA
Yesterday (3 May 2022), the ASC and Mowi won the prestigious 'Greenwasher of the Year' award.
Breaking News: Norwegian giant Mowi and the Aquaculture Stewardship Council share the shameless 'Greenwasher of the Year' award at this year's Scamons! https://t.co/DTVAlbNivP @MowiScotlandLtd @ASC_aqua @aquacultureuk @sainsburys @Tesco pic.twitter.com/ATY696uEt3
— Don Staniford (@TheGAAIA) May 3, 2022
In January 2022, Scottish Salmon Watch wrote an open letter to the ASC calling for an end to the certification of Scottish salmon.
Open letter to the ASC: Please cancel all certification of Mowi's toxic Scottish salmon! https://t.co/N9MwDaN0kQ @ASC_aqua @MowiScotlandLtd @fms_scotland @SalmonTroutCons
— Don Staniford (@TheGAAIA) January 6, 2022
Scottish salmon is farmed irresponsibly not responsibly! @rspcaassured @ASA_UK @sainsburys @Tesco @LidlGB pic.twitter.com/3L76as7mTY
In November 2021, Scottish Salmon Watch filed complaints against Sainsbury's and other supermarkets with the ASA and Trading Standards.
Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards! @ASA_UK @CMAgovUK @TSScot @NTSscamsteam @wirraltsd @CEC_TS @GlasgowCC @SalmonScotland @ScotlandSalmon @Ecohustler @animal_concern @ClientEarth https://t.co/XjkuDA7WsB pic.twitter.com/d4dp6VURvU
— Don Staniford (@TheGAAIA) November 22, 2021
In March 2021, Scottish Salmon Watch reported that Mowi had moved the goalposts on ASC certification.
Mowi move goalposts on @ASC_aqua certification - first they pledged 100% ASC certification by 2020, then moved it to 2025 & now they expand to @ourGSSI recognised standards including @BAP_Aquaculture @GLOBALGAP & @BordIascMhara https://t.co/sGg4fT1MIR @MowiScotlandLtd #Greenwash pic.twitter.com/t0WEhnHPdO
— Don Staniford (@TheGAAIA) March 26, 2021
In other words, the industry-dominated ASC is moving the goalposts to allow more salmon farms to meet their ever weakening and widening salmon standard.
Read more via:
Greenwasher of the Year - Mowi & the ASC share the spoiled Scottish salmon!
1.8 Million Morts Reported on Scottish Fish Farms Already in 2022!
Media Backgrounder: "Mowi's Increasing Disease Problems Drives Increases in Antibiotic Use"
Bullshit Called on Mowi's "Sustainability" Claims!
Mowi's Pure Bullshit (#1 in a regular series): "hardly any chemical treatments at all"
ASC-Certified/Audited Mass Mortalities Pile Up at Lousy Mowi & Scottish Sea Farms!
Open letter to the ASC: Please cancel all certification of Mowi's toxic Scottish salmon!
Mass mortalities at ASC-certified Mowi!
Media Backgrounder: Irresponsibly Farmed Scottish Salmon
Hard Evidence Submitted with CMA & Trading Standards Complaint
Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!
Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!
ASC endorses banned neonicotinoid Imidacloprid in salmon farming
Mowi's 'Healthy' RSPCA Assured & ASC-Certified Salmon Farm at Gorsten (as featured in Seaspiracy)
Mowi Moves Goalposts on ASC Certification
ASC-Certified Scottish Salmon Dead in the Water!
Anyone for ASC-Certified Scottish Salmon Doused in Carcinogenic Formaldehyde?
ASC-Certified Shellfish Killers (not to mention seals, diseases, lice, pollution etc)
EXPOSED: Scottish Salmon's Sustainability Scam
Lipstick on a Pig - WWF's Makeover At Marine Harvest
WWF Greenwashes Marine Harvest
The Abominable Salmon Council - Buyer Beware!
Pepé Le Pew Loves Farmed Salmon!
Complaint filed @ASA_UK today Vs @sainsburys for deceptive advertising of "responsibly sourced" Scottish salmon @ASC_aqua @rspcaassured https://t.co/vomcYIZ4Cd Thanks for posting the newspaper advert - any more? pic.twitter.com/8I6tAVvKys
— Don Staniford (@TheGAAIA) May 4, 2022
Addendum:
Date: Wed, May 4, 2022 at 6:43 AM
Subject: Complaint Vs Sainsbury's
To: Celia Howarth <[email protected]>, David Barber <[email protected]>