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April 2024

04/30/2024

Complaint filed vs French distributor of Wester Ross's "entirely hand reared" salmon

 

 

 

From: Don Staniford <[email protected]>
Date: Tue, Apr 30, 2024 at 8:41 AM
Subject: Complaint vs FAO27 Ltd in Tore for fish fraud re. "hand-reared" Wester Ross Salmon
To: Duty Officer (Consumer Advice) <[email protected]>, <[email protected]>
Cc: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, Mark Harvey <[email protected]>

Please consider this a formal complaint against FAO27 Ltd for false advertising and misleading marketing of "entirely hand reared" Wester Ross Salmon (Mowi) via https://fao27.com/wester-ross/ 

 
FAO Ltd is registered via Companies House at: Old Kilcoy House, Teclan Business Center, Tore, Ross-Shire, Scotland, IV6 7RZ
 
The offending marketing material is online via: https://fao27.com/wester-ross/
 
FAO27 #1
 
 
The false claim above is: "Our salmon are entirely hand reared, which means that people — not just machines or cameras — are on the water every day to feed and observe the fish".
 
 
A press release - detailing photographic evidence of automated feeding at Wester Ross Salmon's Ardmair farm - is detailed online via: https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf
 
Video evidence showing the use of automated feeding machines at Wester Ross Salmon (Mowi) earlier this month is now online via https://vimeo.com/940337240 and https://vimeo.com/939427648
 
 
Further false product information from FAO27 is posted online via https://fao27.com/wp-content/uploads/2014/11/Product_Wester-Ross-GB.pdf
 
This includes the erroneous claims that Wester Ross Salmon (bought out by Norwegian multinational Mowi in June 2022) is "hand-reared" and "fed by hand" with "no machines or cameras":
 
 
FAO27 #2
 
 
FAO27 #3
 
 When FAO27 claim that "this is an entirely hands-on operation" they are therefore commiting fish fraud and deceiving consumers. 
 
 
Could Highland Council please force FAO27 to correct their website?
 
Whilst FAO27 has failed to correct their website, The Fish Shop and Canagan have deleted reference to "hand reared" in their marketing materials:
 
I have copied Anne Mosely of FAO27 into this complaint as she claimed last week that they would "amend [the information] before the weekend" - here is her email:
 
From: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>
Date: Thu, Apr 25, 2024 at 6:53 AM
Subject: Re: Complaint vs Wester Ross "hand reared" Scottish salmon
To: Don Staniford <[email protected]>

Good morning Don, 
 
Many thanks for your email and for letting us know about the complaint. 
 
As the exclusive distributor of Wester Ross in the French market, we are doing our best to update the information but it is difficult to track all the many changes that are being made at the farm.
 
We will amend before the weekend . 
 
Thanks again for highlighting this to us. 
 
Regards,
 
Anne Moseley
FAO27 LTD
Wester Ross Salmon exclusive distributor in France
WhatsApp / mobile: +447788586882
Office : +441381 655 055
Scotland www.fao27.com
 
 
Hopefully this complaint will swiftly resolve the issue.   Anne claims that "it is difficult to track all the many changes that are being made at the farm" but it really is simple - since Mowi took over Wester Ross Salmon in June 2022 they have started to replace hand-rearing with automated feeding systems with Ardmair salmon farm (the ongrowing site for Wester Ross Salmon) already using cameras and machines. 
 
 
FAO27 is certainly not the only company breaching marketing and advertising standards.  A detailed dossier of various breaches in Trading Standards (falsely advertising and marketing 'hand reared' salmon) is outlined via https://donstaniford.typepad.com/files/complaint-vs-wester-ross-fisheries-23-april-2024.pdf
 
Other companies in the Highland Council area deceptively marketing Wester Ross Salmon include Ullapool Smokehouse, Highland Cookhouse and Wester Ross Salmon themselves (in the hope of a swift resolution I have copied those all into this complaint). 
 
Ultimately, however, it is the Norwegian owners of Wester Ross Salmon (Mowi) who as the parent company with significant control since June 2022 are responsible for failing to inform distributors of the changes away from hand-rearing to automation.  I have also copied into this complaint Mowi's CEO Ivan Vindheim into this email along with Mowi Scotland's CEO Ben Hadfield.  
 
Highland Council is all too aware of the changes to automation at Wester Ross Salmon.  Documents posted by Highland Council back in September 2023 - in relation to a planning application to install an automated feed barge in Loch Broom - detailed via 'Annex 4: Equipment Attestation': "The aim of the Corry development is to modernise the farm, replacing the current process of distributing feed by hand, to an automated feed barge".
 
Another Wester Ross Salmon document posted online by Highland Council in September 2023 (you need to be logged into the Highland Council planning portal to access) included: "Subsea feeding systems allow fish to be fed at depth; feed is delivered to a small structure at the centre of the pen. Water is then added to the feed and passed down through a pipe to a dispersion unit suspended in the net. The proposal seeks permission to feed the fish at the pens using a surface rotor or a subsea feeding system, with the installation of a surface rotor system expected in the first instance."
 
It seems that Mowi (as owners of Wester Ross Salmon) has proceeded ahead with the installation and use of automated feeding at the Ardmair salmon farm.  It is not clear if this took place without proper public consultation or planning diligence (that is now subject to a FOI but Highland Council's Mark Harvey - copied in here - will know the inside story).  Whatever the case it is patently clear that Mowi and Wester Ross Salmon have failed to update their own marketing materials or properly update all their distributors with respect to the end of hand-rearing and the operation of feeding machines and cameras. 
 
This issue goes way beyond the Highland Council region to France, Italy, the rest of the UK and the United States: 
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
 
UPDATE (1 May 2024):
 

 
 
 
 
 
FAO27 #1
 
 
 
 
To this:
 
FAO27 #4 entirely changed to mostly
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, May 2, 2024 at 8:05 AM
Subject: Re: Complaint vs FAO27 Ltd in Tore for fish fraud re. "hand-reared" Wester Ross Salmon
To: Duty Officer (Consumer Advice) <[email protected]>, <[email protected]>
Cc: Anne - FAO27 Ltd Scotland www.fao27.com <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, Mark Harvey <[email protected]>


In addition to the complaint filed earlier this week, please be aware that drone footage shot at Wester Ross Salmon's Ardmair salmon farm in the evening of Tuesday (30 April 2024) clearly shows the use of automated feeding machines when no staff were present on site (i.e. hand rearing has been replaced by automation):
 
 
FAO27 has now deleted "entirely hand reared" on their website and replaced it with "mostly hand reared" (which we still think is misleading and FAO27 still has misleading product information online including the false claims that "this is an entirely hands on operation" and "no machines or cameras"): https://twitter.com/TheGAAIA/status/1785646167985934659 
 
If you look at this longer drone footage showing an aerial view of the whole Ardmair salmon you can see 32 salmon cages currently in operation (a second set of cages is fallowed with their nets out of the water) - the video shows 18 cages with automated feeding machines already installed and 14 cages where there may be plastic pipes under the water or no automated feeding at all: https://vimeo.com/941474903 
 
Drone of Ardmair showing automated feeders 30 April 2024 #15 showing 18 cages with and 14 without machines
 
It is abundantly clear that since Mowi bought out Wester Ross Salmon in June 2022 that they have automated operations - to such an extent that marketing materials such as "hand reared", 'artisanal' and "no cameras or machines" are now plainly false and deceptive.
 
In addition to the corrections by The Fish Shop, Canagan and FAO27, Bel & the Dragon (Fullers) has now deleted reference to "hand reared" Wester Ross Salmon:
 
Wester Ross Salmon (Mowi), however, continues to deceive customers claiming online: "Our fish are hand reared and purposefully slowly grown, we don’t use unnatural management or artificial feeding regimes."
 
FAO27, too, has failed to update their marketing materials (dated from 2014 but still online via: https://fao27.com/wp-content/uploads/2014/11/Product_Wester-Ross-GB.pdf):
 
FAO27 product information sheet #1 hand reared tag
 
 
 
$camon $cotland asks Highland Council to intervene immediately to stop the deceptive marketing and correct outdated marketing materials to reflect the current reality of automated feeding machines at Wester Ross Salmon (Mowi). 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
 

 
 
 
Read more via:

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted at 08:45 AM |

|

04/29/2024

Deceptive Marketing Complaint filed Vs Wheeler Seafood's 'hand reared' Wester Ross Salmon with FTC & International Consumer Protection and Enforcement Network

 

FTC complaint graphic #2

 



 

 

$camon $cotland has filed a deceptive marketing complaint against Wheeler Seafood - exclusive agent for Wester Ross Salmon in the United States - with the Federal Trade Commission and the International Consumer Protection and Enforcement Network (a partnership of more than 65 consumer protection agencies around the world):

 



 

Read $camon $cotland's complaint dated 29 April 2024 in full online here

 

 

 

 

 

 

"Wheeler Seafood is deceptively marketing Wester Ross Salmon as 'hand reared' and 'artisinal' even though Norwegian giant Mowi has installed automated feeding machines and cameras," said Don Staniford, Director of $camon $cotland.  "Video footage shot at Ardmair salmon farm near Ullapool clearly shows a feed barge with plastic pipes automatically distributing feed at Wester Ross Salmon near Ullapool.  Unlike Wheeler Seafood, Mowi and Wester Ross Salmon, the camera never lies.  The FTC in the United States, International Consumer Protection and Enforcement Network and Trading Standards in the UK must all close the net on the false marketing of Scottish salmon and stamp out fish fraud around the world.  The message to consumers is a simple one: please steer clear of all Scottish salmon, however much it is greenwashed."

 

 

 

 

 

 

 

 

 

 

 

UPDATE 8 May 2024:

 

 

 

 



 



 

 

Read more via:

 

 

 

 

 

 



 

 

 

 



 

 

Appendix:

 

From: Don Staniford <[email protected]>
Date: Mon, Apr 29, 2024 at 9:01 AM
Subject: Complaint vs Wheeler Seafood re. Wester Ross "hand reared" Scottish salmon
To: <[email protected]>
 
Please consider this a formal complaint by $camon $cotland vs Wheeler Seafood (based in Washington state but with offices in Seattle, New York, Miami, San Francisco and Boston).
 
 
 
 
Please pass this complaint onto the relevant contacts within the FTC fish fraud department and the International Consumer Protection and Enforcement Network.
 
Please find enclosed below correspondence with Wheeler Seafood who has still failed to correct their deceptive marketing materials and a complaint filed last week (23 April) with Trading Standards at Highland Council in Scotland.
 
 
Deceptive online marketing by other companies operating in the United States, the UK, France and Italy have been collated via a dossier online here.
 
More details via:
 
 
Two UK-based companies have already corrected their websites:
 
 
This issue is global in nature and $camon $cotland hopes that joined-up enforcement between the FTC in the US, Trading Standards and the Competition and Markets Authority in the UK and the International Consumer Protection and Enforcement Network can tackle deceptive marketing of farmed salmon.  
 
If you have any questions please do not hesitate to contact me.
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland

 

 

 

From: Don Staniford <[email protected]>
Date: Mon, Apr 29, 2024 at 8:26 AM
Subject: FTC Complaint vs Wheeler Seafood re. Wester Ross "hand reared" Scottish salmon
To: <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>, <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>
 
Could Wheeler Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
Please note:
 
 
 
Video evidence showing the use of automated feeding machines at Wester Ross Salmon (Mowi) is now online via:
 
 
Read $camon $cotland's complaint dated 29 April 2024 in full online here
 
 
Best fishes,
 
Don
 
 

On Wed, Apr 24, 2024 at 7:06 AM Don Staniford <[email protected]> wrote:


---------- Forwarded message ---------
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 6:23 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>


Could Wheeler Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Wheeler Seafood makes similarly false claims.  For example, an Instagram post in November 2023 showcases 'artisan' and 'hand reared' Wester Ross Salmon: https://www.instagram.com/wheelerseafood/p/CzorkX9Pzu8/
 
A YouTube video posted by Wheeler Seafood also showcases the now false claims that Wester Ross Salmon hand rears their fish: https://www.youtube.com/watch?v=5f5lL9CkFgw 
 
Wheeler Seafood currently promotes Wester Ross Salmon with deceptive images of hand-reared fish - including the false claims that the product is "nurtured by hand, not by machines" and that "Wester Ross salmon are fed by hand three times a day" - via https://wheelerseafood.com/fish/wester-ross/
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Wheeler Seafood is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Wheeler Seafood is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
In the hope that this matter can be resolved quickly, I have copied Wester Ross Salmon's marketing team and their owners Mowi into this email. 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 

Posted at 07:22 AM |

|

04/25/2024

Victory: The Fish Shop & Canagan delete "hand-rearing" claims at Wester Ross Salmon following complaints

 

 

 

 

 

 

 

UPDATE (1 May 2024):

 

 

 

 

 

 

 

 

 

 

Read more via: Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

 

 

 

 

 

 

 

 

 

 

 

Posted at 11:25 AM |

|

04/23/2024

Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 



 

Download press release online here

 

 

 

 



 

 

Download complaint dossier online here

 

 

Complaint vs Wester Ross Fisheries 23 April 2024 #1

 

 

 



 



 

From: Don Staniford <[email protected]>
Date: Tue, Apr 23, 2024 at 9:37 AM
Subject: Complaint vs Wester Ross Salmon (Mowi)
To: <[email protected]>
 
Please consider this a formal complaint against Wester Ross Salmon for false advertising and misleading marketing via https://www.wrs.co.uk/
 
A detailed dossier of various breaches in Trading Standards (falsely advertising and marketing 'hand reared' salmon) is outlined via https://donstaniford.typepad.com/files/complaint-vs-wester-ross-fisheries-23-april-2024.pdf
 
A press release - detailing photographic evidence of automated feeding at Wester Ross Salmon's Ardmair farm - is detailed online via: https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf
 
The breaches of trading standards at Wester Ross Salmon (Mowi) and other companies falsely selling 'hand reared' Scottish salmon are all too clear. 
 
Could Highland Council please force Wester Ross Salmon to correct their website?
 
More details will be posted online via:
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 6:23 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>, <[email protected]>


Could Wheeler Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Wheeler Seafood makes similarly false claims.  For example, an Instagram post in November 2023 showcases 'artisan' and 'hand reared' Wester Ross Salmon: https://www.instagram.com/wheelerseafood/p/CzorkX9Pzu8/
 
A YouTube video posted by Wheeler Seafood also showcases the now false claims that Wester Ross Salmon hand rears their fish: https://www.youtube.com/watch?v=5f5lL9CkFgw 
 
Wheeler Seafood currently promotes Wester Ross Salmon with deceptive images of hand-reared fish - including the false claims that the product is "nurtured by hand, not by machines" and that "Wester Ross salmon are fed by hand three times a day" - via https://wheelerseafood.com/fish/wester-ross/
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Wheeler Seafood is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Wheeler Seafood is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
In the hope that this matter can be resolved quickly, I have copied Wester Ross Salmon's marketing team and their owners Mowi into this email. 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 9:25 AM
Subject: Complaint vs Wester Ross Salmon (Mowi) - false marketing
To: <[email protected]>
Cc: <[email protected]>, <[email protected]>


With regards to your 'members' webpage on Wester Ross Salmon: 
 
 
Salmon Scotland webpage on WRS
 
 
 
Could you please correct the information provided to the public in view of the installation of an automated feeding system at Ardmair and move by Wester Ross Salmon (Mowi) away from hand reared practices?
 
Please see enclosed below a complaint filed yesterday with Trading Standards at Highland Council.
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
Salmon Scotland is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
If you could update your webpage to better reflect the automated and mechanised nature of Wester Ross Salmon it would be much appreciated.
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
Hand Reared claim #5
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 9:55 AM
Subject: Request re. feed barge/automated feeder at Ardmair (Wester Ross Salmon/Mowi)
To: <[email protected]>, Mark Harvey <[email protected]>, Freedom of Information <[email protected]>
Cc: <[email protected]>, <[email protected]>, Christopher Birt (Councillor) <[email protected]>


Could you please provide planning information in relation to the installation of an automated feeding system and feed barge at Wester Ross Salmon's Ardmair fish farm near Ullapool?
 
Please include any planning documents, link to any documents on a portal at Highland Council, emails, photos, letters and any other information on the feeding system and feed barge currently installed at Ardmair salmon farm (the feed barge has apparently been on site since 2023).
 
Images taken last week - showcasing the automated feeding system and feed barge currently in use at Wester Ross Salmon (Mowi) at Ardmair - are available via: 
 
 
Ardmair #1 pipes on walkways
 
 
Ardmair #9 feed barge with pipes
 
Speaking to local residents it is not clear how and when any authorisation and planning approval for such a mechanised feeding system was given by Highland Council.
 
Is Wester Ross Salmon (Mowi) operating illegally at Ardmair without proper planning permission for a feed barge and automated feeding system?  If not, when was the public consulted and how was the planning decision made?
 
 
Clarification and further information would be much appreciated.  Please consider this a formal Freedom of Information request via the relevant FOI and Environmental Information regulations.
 
Please provide the information electronically.
 
Please provide a receipt for this FOI request.
 
Further context - including a complaint filed yesterday with Trading Standards at Highland Council - is detailed below.
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

 
 
 
Ardmair #2b GaelForce SeaSight Contoller
 
 
 
 
 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:04 PM
Subject: Complaint re. Mowi (Wester Ross) at Ardmair near Ullapool
To: <[email protected]>

Dr Falconer,

 

Further to our phone conversation earlier this afternoon, please pass this complaint onto the relevant HSE investigation team in Scotland.

 

It has come to $camon $cotland's attention that there is a health and safety hazard caused by feed pipes piled on salmon cages at Ardmair (Isle Martin) at Wester Ross Salmon (Mowi) near Ullapool.

 

The site details with a grid reference and map are available via: https://aquaculture.scotland.gov.uk/data/fish_farms_monthly_biomass_and_treatment_reports_record.aspx?monthly_data_id=219576

 

Here is an image from 15 April 2024 showing feed pipes and other plastic 'furniture' littering the cages and blocking the walkways throughout the farm:

 

Ardmair #1 c HSE complaint

 

 

This image shows what looks like a broken bracket (bottom left corner of the photo) failing to keep all the plastic pipes in place:

 

Ardmair #1 b pipes with broken bracket

 

 

More photos are published via: https://donstaniford.typepad.com/files/pr-complaint-vs-hand-reared-wester-ross-salmon-23-april-2024.pdf

 

More background is published online via: Complaint Vs. Wester Ross (Mowi) for Deceptive Advertising & Misleading Marketing of “Hand Reared” Scottish Salmon

 

This complaint is similar to the one filed vs Mowi in 2019 by Animal Concern - see email below and detailed online via:

Video sparks HSE scrutiny of Mowi in Loch Linnhe

 

 

A spot check by the HSE of the Ardmair salmon farm would be much appreciated.  As you know full well, Mowi has an appalling track record in terms of health and safety. 

 

If you need any further information please do not hesitate to contact me.

 

Thanks,

 

Don Staniford

 

Director, $camon $cotland

 

 

 

 

 

 

 

 

 

From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:33 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>

Could the Fabulous Fish Company please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?

 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
The Fabulous Fish Company makes similarly false claims via https://fabulousfishco.com/product/salmon-scottish/
 
Hand Reared claim #25
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
The Fabulous Fish Company is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that the Fabulous Fish Company is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 

 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:40 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>, <[email protected]>


Could Smokin' Bros please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
 
Hand Reared claim #31
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Smokin' Brothers is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:47 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Gourmet South Meat Market please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
 
Hand Reared claim #14
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Gourmet South Meat Market is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Gourmet South Meat Market is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Wed, Apr 24, 2024 at 1:55 PM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could The Fish Shop please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint yesterday with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
The Fish Shop makes similarly false claims (alongside a photo of a Wester Ross Salmon worker hand rearing fish) via https://www.passionateaboutfish.co.uk/page/westerross-salmon
 
Hand Reared claim #33
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
The Fish Shop is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 4:42 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Pinney's of Orford please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Pinney's of Orford makes similarly false claims of "hand reared" Wester Ross Salmon via https://www.pinneysoforford.co.uk/product/hand-sliced-scottish-200g/
 
 
Hand Reared claim #16
 
 
 

Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Pinney's of Orford is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 4:52 AM
Subject: Fwd: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could FAO27 please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
FAO27 makes similarly false claims re. Wester Ross Salmon that "each and every salmon is entirely hand reared" (using a photo of a worker hand rearing salmon):  https://fao27.com/salmon/
 
Hand Reared claim #12 b FAO
 
 
FAO27 further claim in relation to Wester Ross Salmon that: "Our salmon are entirely hand reared, which means that people — not just machines or cameras — are on the water every day to feed and observe the fish": https://fao27.com/wester-ross/
 
Hand Reared claim #12
 
 
 

 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, cameras and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
FAO27 is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 5:01 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Bel & the Dragon please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Bel & the Dragon makes similarly false claims of "hand reared" (and "organically farmed") Wester Ross Salmon via https://www.belandthedragon.co.uk/blog/root-to-table-wester-ross-salmon
 
 
Hand Reared claim #15
 
 

 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Bel & the Dragon is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
Please note that Wester Ross Salmon is not certified as "organic" by the Soil Association: https://www.soilassociation.org/certification/check-for-organic-certification/organic-certificate-checker/
 
Will Bel & the Dragon also be correcting that false information?
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 5:23 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Farm Direct please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Farm Direct makes similarly false claims of "hand reared" and "sustainable" Wester Ross Salmon via https://farm-direct.com/products/2470-scottish-smoked-salmon-hand-sliced-100g
 
Hand Reared claim #34 Farm Direct
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Farm Direct is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
Please note that the use of the word 'sustainable' in relation to the marketing of Scottish salmon was pulled following an intervention by the Advertising Standards Authority back in 2019: https://theferret.scot/loch-duart-sustainable-advertising/
 

Will Farm Direct be correcting the false marketing and advertising claims on your website?
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:02 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Catanese Classic Seafood please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
 
Hand Reared claim #19
 
For example, your claim that Wester Ross Salmon is "hand-reared in every detail, never relying on machines or cameras to know how the fish are doing" is simply not true. 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, cameras and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Catanese Classic Seafood is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "hand reared" without machines - $camon $cotland believes that Catanese Classic Seafood is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:25 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Smoked by Ewe please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Smoked By Ewe makes similarly false claims of "traditional hand-rearing practices" and "sustainable farming practices" at Wester Ross Salmon via https://smokedbyewe.com/wester-ross-smoked-salmon/
 
Hand Reared claim #23
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Smoked By Ewe is certainly not alone in falsely advertising Wester Ross Salmon as "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
Please note that the use of the word 'sustainable' in relation to the marketing of Scottish salmon was pulled following an intervention by the Advertising Standards Authority back in 2019: https://theferret.scot/loch-duart-sustainable-advertising/
 

Will Smoked By Ewe be correcting the false marketing and advertising claims on your website?
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:33 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Andy Race Fish Merchants please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Andy Race Fish Merchants makes similarly false claims of "hand fed" Wester Ross Salmon via https://www.andyrace.co.uk/online-shop/smoked-salmon/
 
Hand Reared claim #35 Andy Race
 
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Andy Race Fish Merchants is certainly not alone in falsely advertising Wester Ross Salmon as "hand fed" or "hand reared" - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:41 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Osborne's please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Osborne's makes similarly false claims of "hand rearing" at Wester Ross Salmon via https://www.osbornebros.co.uk/blog/detail/salmon.html
 
Hand Reared claim #26
 
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Osborne's is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:44 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Canagan please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Canagan makes similarly false claims of "hand reared" Wester Ross Salmon via https://canagan.com/se/our-ingredients/
 
Hand Reared claim #29
 
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Canagan's is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:50 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Ullapool Smokehouse please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Ullapool Smokehouse makes similarly false claims that Wester Ross Salmon "are the best independent fish farmers in Scotland and still feed their fish by hand": https://www.ullapoolsmokehouse.com/
 
 
Hand Reared claim #32
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Ullapool Smokehouse is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 6:58 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could Chef's Box please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
Chef's Box makes the false claim that Wester Ross Salmon is "organically raised" via https://chefsbox.net/products/scottish-salmon-fillet-skin-on
 
Hand Reared claim #36 chefs box
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, cameras and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
Chef's Box is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
$camon $cotland understands that in the United States the Federal Trade Commission has powers to enforce laws on advertising and marketing including unfair and deceptive trade practices: 
 
The FTC has a mandate to protect consumers from fraud and deception: https://www.ftc.gov/news-events/topics/truth-advertising/protecting-consumers
 
In the case of Wester Ross Salmon - and the specific claim that the product is "organically raised" - $camon $cotland believes that Chef's Box is guilty of fraud and deception.
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 
 
 
 
From: Don Staniford <[email protected]>
Date: Thu, Apr 25, 2024 at 7:05 AM
Subject: Complaint vs Wester Ross "hand reared" Scottish salmon
To: <[email protected]>


Could The Highland Cookhouse please correct and update their marketing and promotional materials in relation to Wester Ross Salmon?
 
$camon $cotland filed a complaint earlier this week with Trading Standards at Highland Council in Scotland with respect to the false advertising and deceptive marketing of "hand reared" by Wester Ross Salmon (taken over by Norwegian giant Mowi in June 2022):
 
 
 
The Highland Cookhouse makes similarly false claims that "Wester Ross salmon is all hand reared": https://highlandcookhouse.co.uk/suppliers/
 
Hand Reared claim #37 Highland Cookhouse
 
 
 
Photographic evidence detailing how Wester Ross Salmon now use a feeding machine, camera and automated feeding systems at their Ardmair salmon farm (and have applied to Highland Council for a feed barge at Corry salmon farm) are detailed via:
 
 
 
The Highland Cookhouse is certainly not alone in falsely advertising Wester Ross Salmon - more examples are detailed via:
 
 
 
 
Please therefore correct and update your website and promotional materials accordingly to reflect the current reality at Mowi-owned Wester Ross Salmon.
 
 
 
Thanks,
 
Don Staniford
 
Director, $camon $cotland
 
 
 

Posted at 09:24 AM |

|

04/13/2024

Italian TV shines a light on the welfare nightmare of salmon farming!

 

 

 

 

Italian TV featured the welfare nightmare of salmon farming in a prime time show broadcast on Saturday April 2024:

 

 

 

 

 

 

 

 

 

Posted at 09:22 PM |

|

04/10/2024

Fish Fraud: Catch of the Day – Exposing Salmon Scams!

 



 

$camon $cotland is calling on consumers to publicly expose illegal labeling, deceptive marketing and false advertising of ‘responsibly sourced’ Scottish salmon in supermarkets, restaurants and online retailers.  

 

 

As part of the ‘Catch of the Day: Exposing Salmon Scams’ campaign, shoppers in supermarkets and diners in restaurants are being asked to take photos and video evidence of salmon scammers. 

 

Asda Arrowe Park April 2024 #6

 

 

Today (10 April), $camon $cotland submitted a complaint against supermarkets to the Competition and Markets Authority:

 

CMA Complaint vs Supermarkets 10 April 2024 #1

 

 

 

Read the complaint in full online here

 

 

 

 

 

 

 

 

More details are presented in a news release (10 April) online here

 

PR Fish Fraud Catch of the Day Exposing Salmon Scams 10 April 2024 #1

 

 

“Salmon farming is a welfare nightmare and environmental pariah,” said Don Staniford, Director of $camon $cotland.  “So much so that even the world’s most prestigious stores don't want the public finding out the horrific truth about factory farmed salmon.  It’s scandalous that Harrods, Selfridges and Fortnum & Mason have all been caught breaching labeling laws.  If the world’s best retailers are illegally marketing salmon then the scale of the fish fraud must be off the charts.  Trading Standards around the UK need to close the net on salmon scammers.”

 

 

 

 

 

 

John Robins of Ethical Promotions told The Ferret in October 2023:

“Salmon farmers in Scotland have long sought to mislead the public into thinking of their product as the same as wild salmon migrating back to Scottish rivers and lochs and leaping up waterfalls to reach their traditional spawning grounds. Such scenes have often been used to promote the product and mislead consumers. Because the public are becoming more aware of the many negative aspects of salmon farming the industry wants to distance itself from their own failings by dropping the word ‘farmed’ from the description of their product. Like the use of the phrase ‘responsibly sourced’ this is a calculated and deliberate attempt to confuse and mislead shoppers.”

 

Greenwash graphic #4

 

The Times reported in October 2023:

“Abigail Penny, executive director of Animal Equality, which has filmed salmon in Scottish fish farms being eaten alive by lice, said the industry’s attempt to eliminate “farmed” from its PGI labelling was “deeply troubling”.  “This move poses a serious risk of misleading consumers, jeopardising their ability to make truly informed choices,” she said.  “The inescapable reality is that tens of millions of Atlantic salmon suffer at the hands of the Scottish farmed salmon industry every year.  These naturally migratory animals are confined in cramped underwater cages that act as a hotbed for disease and lice outbreaks.”

 

 

 

Read more via:

Greenwashers Exposed: complaints filed vs "responsibly farmed" salmon sold in supermarkets

Trading Standards Complaint vs Supermarkets for Greenwashing Farmed Salmon as 'Responsible'

Media Backgrounder: The Pushback Vs Greenwashed Scottish Salmon

Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

Caught: Fish Fraud at Fortnum & Mason in London!

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Posted at 05:27 AM |

|

04/03/2024

Greenwashers Exposed: complaints filed vs "responsibly farmed" salmon sold in supermarkets

 

 

 

Trading Standards Complaint #1

 

Trading Standards Complaint #2

 

 

 

 

Read $camon $cotland's complaint in full online here

 

 

 

 

 

 

 

Read more via:

Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

 

 

 

 

 

 

Posted at 07:20 AM |

|

04/01/2024

Morrisons Caught Advertising Farmed Salmon as 'Catch of the Day'!

 

 

 

 

 

 

 

 

 

 

Read more via:

Master Chef Caught Illegally Advertising Farmed Fish As Wild!

MailOnline: "Harrods and Fortnum & Mason investigated for 'dressing up cheap factory farmed salmon as luxury wild fish sold for up to £75 per kilo'"

World’s Best Busted: Harrods Caught in Salmon Scam

Telegraph: "Selfridges forced to remove misleading sustainable salmon claims"

Joanna Blythman in The Grocer: "We must take a stand against the sordid farmed salmon industry"

M&S Irresponsibly Sourced Scottish Salmon (as greenwashed by RSPCA Assured)!

Advertising Complaint Vs Sainsbury's "Responsibly Sourced" Scottish Salmon

Complaint vs Ocado & Sainsbury's 'Organic' Scottish Salmon "Farmed Responsibly" by Mowi Filed with Trading & Advertising Standards

Victory: The Pished Fish Sobers Up to False Claims Over "Sustainable" Scottish Salmon!

Scamon Alert: The Pished Fish Challenged Over "Sustainably Sourced" Scottish Salmon

Greenwashing 'Sustainable' Salmon - how supermarkets brand themselves as "responsible" via ClientEarth!

Irresponsibly Farmed Scottish Salmon - Complaints Filed Vs Supermarkets with Advertising & Trading Standards!

Complaint to the Advertising Standards Authority Vs ‘Responsibly Farmed’ Mowi Scottish salmon as advertised by Tesco & Sainsbury’s

Media Backgrounder: Irresponsibly Farmed Scottish Salmon

Complaint to the Competition & Markets Authority and Trading Standards Vs Supermarkets (Aldi, ASDA, Lidl, M&S, Morrisons, Sainsbury’s, Tesco & Waitrose) for deceptive marketing of ‘Responsibly Farmed’ & ‘Responsibly Sourced’ Scottish Salmon

Hard Evidence Submitted with CMA & Trading Standards Complaint

Supermarkets Investigated by Competition and Markets Authority - "Responsibly Farmed/Sourced" Green Claims Questioned!

Bullshit Called on M&S's "Responsibly Sourced" Scottish Salmon!

Gotcha: Mowi's "Responsibly Farmed" Scottish Salmon Caught in Advertising Standards Net!

Result - Applecross Smokehouse deletes "sustainable fisheries" claim following complaint!

RSPCA Assured Scottish Scamon from Applecross Smokehouse - Another Case of Deceptive Marketing for Trading Standards!

Trading Standards Victory: "Our salmon is farm reared" admit Belhaven Smokehouse after complaint!

Bullshit Called On 'Boutique' Farmed Salmon from the Faroes - Rick Stein Deletes "Boutique" & "Truly Stunning" Claims from Web-Site!

BBC News: "Rick Stein's shop changes description of smoked salmon after complaint"

Victory: Rick Stein Forced to Advertise Faroese Farmed Salmon After Trading Standards Investigation

Mowi Settles Class Action Lawsuit for $1.3 million - prohibited from using phrases "sustainably sourced" & "all natural"

Norwegian Government Asked to Divest from 'Unethical' & 'Irresponsible' Scottish Salmon!

Loch Duart drops "sustainable" claim after advertising ruling

 

 

 

 

 

 

 

Posted at 10:35 AM |

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