Mowi's 'Healthy' RSPCA Assured & ASC-Certified Salmon Farm at Gorsten (as featured in Seaspiracy)

Norwegian salmon giant Mowi has reacted to Netflix's 'Seaspiracy' by publishing videos claiming to show healthy farmed salmon at their @rspcaassured @ASC_aqua salmon farm in Loch Linnhe which featured in @seaspiracy @ScotlandMowi @SSPOsays @iamalitabrizi https://t.co/DXJ6gnAUgl pic.twitter.com/Xf0W4GGlQg
— Don Staniford (@TheGAAIA) April 16, 2021

Mowi has reacted to Netflix's 'Seaspiracy' documentary by publishing a series of videos claiming to show healthy farmed salmon at their Gorsten salmon farm in Loch Linnhe (which featured in 'Seaspiracy' and is certified via RSPCA and the Aquaculture Stewardship Council).

Watch them all online here

Watch video footage when Scottish Salmon Watch visited Mowi's Gorsten salmon farm joined by the producers of 'Seaspiracy':

Watch Netflix's hit documentary 'Seaspiracy' in full online here

Netflix's 'Seaspiracy' Exposes Disease-Ridden Scottish Salmon – As Sponsored by the RSPCA & Aquaculture Stewardship Council! https://t.co/NiySHYotBu @seaspiracy @rspcaassured @ScotlandMowi @ASC_aqua @vivacampaigns @Ecohustler @SSPOsays @iamalitabrizi @media_ciwf @philip_ciwf pic.twitter.com/32CcvHUUKH
— Don Staniford (@TheGAAIA) March 31, 2021

Scottish Salmon Watch reported (31 March 2021):

Fish Farming Expert reported (12 April 2021):

Despite documentary evidence - as well as damning video evidence - to the contrary, the chief lobbyist for the Norwegian-owned salmon farming industry in Scotland denied that 'Scottish' salmon were dying from disease on BBC Scotland's 'The Nine' (6 April 2021).

Lobbyist for 'Scottish' Salmon Caught Telling Pack of Lies on BBC Scotland! https://t.co/L0V3L4ubNu @tavishscott @SSPOsays @mmgeissler @BBCScotNine @marinescotland @salmon_scottish @seaspiracy
Maybe Tavish Scott should just stop talking bollocks? pic.twitter.com/Kz2vNM0NvE
— Don Staniford (@TheGAAIA) April 7, 2021

Some of the worst images of welfare abuse in salmon farming - so gory that @APHAgovuk have to redact them.

And @tavishscott from @SSPOsays says it’s all “a pack of lies” https://t.co/rVGKmusZpw pic.twitter.com/7xxtwMkAiY
— Salmon Scotland (@SalmonScotland) April 15, 2021

Watch a promotional video from Mowi claiming how Mowi represents "goodness" and is "healthy".

When Scottish Salmon Watch visited Mowi's "healthy" salmon farm in Loch Torridon in September 2020 the farmed salmon on display in a tanker full of dead fish did not look very healthy (no wonder Mowi's lawyers desperately want us to sling our hook).

When you're next in the supermarket please steer clear of Mowi's RSPCA Assured (and sometimes ASC-certitified) salmon - sold via Sainsbury's, Lidl, Aldi and other retailers.

As Mowi's marketing men say, "Yummi"!

Do these Mowi salmon videoed at Mowi's RSPCA Assured salmon farm in Loch Greshornish in July 2020 look yummy and healthy to you?

RSPCA Assured Mowi Plagued by Mass Mortalities & Infectious Diseases https://t.co/vxZTjE37qA Boycott disease-ridden Scottish salmon treated with antibiotics @MowiScotlandLtd @rspcaassured @sainsburys @LidlGB @AldiUK Enteric Redmouth Disease (Yersiniosis) is like the Black Death! pic.twitter.com/Rry8Y5vFvq
— Don Staniford (@TheGAAIA) May 27, 2020

If Mowi's ad men were truly honest, then they would market their farmed salmon along the lines of: "Yummi Mowi makes you want to vomit!"

Mowi's 'skinless' salmon - certified as 'organic' by the Soil Association - are particularly yummy and healthy looking.

How can you seriously promote 'organic' salmon as "healthy" when it is 19% fat? That's fattier than pizza! https://t.co/s7itnIaTTL @sainsburys @SainsburysNews @SoilAssocScot @SoilAssociation @rspcaassured @ScotlandMowi @MowiScotlandLtd @SSPOsays @FSScot @JulieHL @tavishscott pic.twitter.com/i94h1kvCMw
— Don Staniford (@TheGAAIA) March 3, 2021

Or Mowi's salmon from the Kilbrannan Sound - if they don't escape - comes with the skin already taken off (as testified by a whistleblower)!

Here's what Mowi's @rspcaassured salmon looked like after 300,000 died in the Beast from the East in 2018 at their Carradale farm (the same site hit yesterday by Storm Ellen) https://t.co/hyztwncvhO Skinless Scottish salmon anyone? @MowiScotlandLtd @sainsburys @LidlGB @AldiUK pic.twitter.com/xjf3JM20jG
— Don Staniford (@TheGAAIA) August 21, 2020

Mowi's 'fresh' salmon from the Outer Hebrides look particularly tasty, yummy, healthy and are RSPCA Assured 'welfare friendly' to make you buy with in good conscience!

Be Sure to Boycott RSPCA Assured Scottish Salmon! https://t.co/61yIroIUBp Shocking new photos published of Mowi's disease-ridden North Shore feedlot in Loch Erisort @marinescotland @MowiScotlandLtd "visibly moribund fish" & "significant lice damage" @sainsburys @rspcaassured pic.twitter.com/gjLaeqpcFz
— Don Staniford (@TheGAAIA) April 7, 2020

It is not surprising that Mowi's director of communications does not the public viewing such horrific images - or it would put people off their Friday night fish supper.

Mowi: "the risk of people turning away from a healthy food such as salmon as a reaction to irresponsible use of photos for the sole purpose of creating fear in the consumer, is a risk to public health" https://t.co/u9Fk2kOkxz @MowiScotlandLtd @marinescotland @FergusEwingMSP pic.twitter.com/M3AyD3jMTm
— Don Staniford (@TheGAAIA) October 24, 2019

Here's more 'irresponsible' photos taken by the Scottish Government's Fish Health Inspectorate and published via Freedom of Information - thanks to the work of "extreme activists" and I dare say, extremely good journalists like Rob Edwards at The Ferret.

Edie Bowles @Animallawyersuk said the dossier, compiled by Don Staniford, a critic of salmon farming, indicated “systemic and obvious” pain & suffering that could justify legal action against @scotgov @MairiGougeon @SSPOsays https://t.co/ZuzAis8gEr @SundayTimesScot @ciwf @scotgp pic.twitter.com/RPVIAL3KlS
— Don Staniford (@TheGAAIA) February 2, 2020